
The foldable smartphone market is expected to grow by more than 20% annually through 2028, with shipments reaching 36 million units, as leading vendors introduce innovative form factors, according to Omdia’s Smartphone

<p xmlns="http://www.w3.org/1999/xhtml">
The foldable smartphone market is expected to grow by more than 20% annually through 2028, with shipments reaching 36 million units, as leading vendors introduce innovative form factors, according to Omdia’s Smartphone Feature Forecast.

</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260819141961/en/" rel="nofollow">https://www.businesswire.com/news/home/20260819141961/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260819141961/en/2879512/4/Worldwide_top_five_book-type_foldable_smartphone_market_share_in_1H%2726.jpg" alt="Worldwide top five book-type foldable smartphone market share in 1H&#39;26"></img><p xmlns="http://www.w3.org/1999/xhtml" style="font-size:85%;">Worldwide top five book-type foldable smartphone market share in 1H&#39;26</p></div><p xmlns="http://www.w3.org/1999/xhtml">
Annual shipments are projected to more than double compared with 2025, supported by the emergence of a new wide-format design that is gaining adoption among major smartphone vendors.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"In a year defined by supply chain constraints and market uncertainty, foldable smartphones stand out as the industry&#39;s most compelling growth story," commented <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Fzaker-li&amp;esheet=54592497&amp;newsitemid=20260819141961&amp;lan=en-US&amp;anchor=Zaker+Li%2C+Principal+Analyst.&amp;index=1&amp;md5=799dde01d6d17dfe46192316e2331a2e" shape="rect">Zaker Li, Principal Analyst.</a> &#34;Huawei pioneered this new wide-format design with the Pura X Max in May 2026, followed by Samsung&#39;s Galaxy Z Fold 8 in August. With other leading vendors set to launch similar products in the coming months, this new category is driving a fresh wave of growth in the foldable smartphone market.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Wide-format foldable smartphones emerge as a new growth driver</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
This new wide-format foldable design features a shorter and wider aspect ratio, giving the device a more tablet-like format when unfolded. Compared with traditional book-type foldables, this design can improve portability by reducing overall device volume and weight while providing a larger viewing area for productivity and content consumption. Its wider external sub-display allows more horizontal content to be shown during everyday use, while the unfolded internal display delivers a full-screen, tablet-like experience for multitasking, media consumption, and mobile productivity. This form factor is expected to become an important trend for the next generation of foldable smartphones.

</p><p xmlns="http://www.w3.org/1999/xhtml">
According to Omdia smartphone shipment data, global foldable smartphone shipments reached 18.2 million units in 2025, with year-on-year (YoY) growth slowing to 6%, the lowest rate recorded in recent years. During the first half of 2026, shipments reached 5.1 million units, down 21.6% YoY. Flip-type foldable smartphones declined 47% compared with 1H25, while book-type foldable smartphone shipments remained broadly flat. Book-type shipments accounted for 69% of global foldable smartphone shipments in 1H26, with Huawei and Samsung together dominating 75% of the segment. The emerging wide-format book-type foldable design is projected to support future growth in the category, while demand for flip-type continues to weaken. Leading vendors have already increased production targets for wide-format foldable smartphones in 2026, and more Android brands are expected to adopt similar designs in 2027. As production expands across vendors, these devices are projected to contribute to stronger growth in global foldable smartphone shipments.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Foldable smartphones remain a premium niche despite long-term growth</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Omdia forecasts global foldable smartphone shipments to exceed 22 million units in 2026, with YoY growth recovering to more than 22%. Over the long term, foldable smartphones are expected to remain a premium niche within the global smartphone market, with shipments forecast to reach 45 million units by 2030, accounting for less than 3% of total global smartphone shipments.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Foldable smartphones continue to face structural cost barriers, with complex components including large displays, hinges, and specialized glass keeping bill of materials (BOM) costs high. Vendors are therefore prioritizing premium positioning rather than volume, while consumers must weigh higher prices against product trade-offs, including camera performance and repair costs. To drive adoption beyond early adopters, vendors will need to develop differentiated, value-added services that take advantage of the foldable form factor, while exploring strategic partnerships that can reduce ownership costs and demonstrate clearer use-case benefits over conventional smartphones.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">ABOUT OMDIA</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com&amp;esheet=54592497&amp;newsitemid=20260819141961&amp;lan=en-US&amp;anchor=Omdia&amp;index=2&amp;md5=82a4334e46365b8ec62174881c074e24" shape="rect">Omdia</a>, part of TechTarget, Inc. d/b/a Informa TechTarget (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/TTGT">TTGT</a>), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients’ strategic advantage. From R&amp;D to ROI, we identify the greatest opportunities and move the industry forward.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260819141961r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260819141961/en/" rel="nofollow">https://www.businesswire.com/news/home/20260819141961/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Fasiha Khan: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:Fasiha.khan@omdia.com" shape="rect">Fasiha.khan@omdia.com 
</a><br xmlns="http://www.w3.org/1999/xhtml"></br>Eric Thoo: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:eric.thoo@omdia.com" shape="rect">eric.thoo@omdia.com</a>

</p>

TTGT

Omdia: Foldable smartphone shipments will double to 36 million units by 2028.

Omdia foldable forecast could modestly boost TTGT's data-services outlook

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>The foldable smartphone market is expected to grow by more than 20% annually through 2028, with shipments reaching 36 million units, as leading vendors introduce innovative form factors, according to Omdia’s Smartphone</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Analyst firm Omdia forecasts foldable smartphones will grow more than 20% annually through 2028, with shipments reaching 36 million units. The shift to wide-format designs could lift premium device demand, though costs remain a hurdle. TTGT stands to benefit from Omdia&#039;s data, potentially supporting a modest near-term uplift in its market-intelligence franchise.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Omdia forecasts foldable market &gt;20% CAGR to 2028; shipments seen at 36M.</li><li>Wide-format foldables emerge as growth driver; major vendors to adopt 2026–27.</li><li>1H26 foldables: 5.1M shipped; YoY down 21.6%.</li><li>Book-type remains 69% of 1H26; Huawei+Samsung account for 75% of segment.</li><li>Omdia is part of Informa TechTarget (TTGT); potential TTGT uplift from data demand.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>TechTarget, Inc. (TTGT)</strong>: Omdia is a unit within TechTarget; forecast-driven demand for TTGT&#039;s market intelligence could modestly lift sentiment.</li><li><strong>Samsung Electronics Co., Ltd. (KRX:005930)</strong>: Dominant foldable vendor; 1H26 share ~75% of segment; new Z Fold launches influence data demand for Omdia.</li><li><strong>Huawei Technologies Co., Ltd. (NA)</strong>: Pioneer of wide-format foldables; private status limits direct market impact but market share dynamics matter.</li><li><strong>Omdia (NA)</strong>: Forecast provider; TTGT could benefit from stronger demand for market-intelligence services.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Category: Industry News. The article reports an external forecast tied to TTGT&#039;s research arm, implying potential demand for TTGT’s data services and modest near-term upside for TTGT&#039;s multiple.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Omdia forecast underscores growing demand for market intelligence services.</li><li>TTGT exposure to Omdia could drive sentiment if data demand expands.</li><li>Foldable growth 2026–2028 may lift broader IT services and data spend.</li><li>Major vendors’ wide-format launches could catalyze external data demand.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Foldable market &gt;20% CAGR through 2028; shipments to 36M by 2028.</li><li>2025 foldable shipments 18.2M; 1H26 shipments 5.1M; YoY -21.6%.</li><li>Book-type share 69% in 1H26; Huawei+Samsung account for 75% of segment.</li><li>Forecast: &gt;22M foldable shipments in 2026; 45M by 2030.</li><li>Omdia notes premium pricing; BOM costs remain high for foldables.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>TTGT could see modest upside within 3–6 months on Omdia-driven data-demand positives.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml">
The foldable smartphone market is expected to grow by more than 20% annually through 2028, with shipments reaching 36 million units, as leading vendors introduce innovative form factors, according to Omdia’s Smartphone Feature Forecast.

</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260819141961/en/" rel="nofollow">https://www.businesswire.com/news/home/20260819141961/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260819141961/en/2879512/4/Worldwide_top_five_book-type_foldable_smartphone_market_share_in_1H%2726.jpg" alt="Worldwide top five book-type foldable smartphone market share in 1H&#39;26"></img><p xmlns="http://www.w3.org/1999/xhtml" style="font-size:85%;">Worldwide top five book-type foldable smartphone market share in 1H&#39;26</p></div><p xmlns="http://www.w3.org/1999/xhtml">
Annual shipments are projected to more than double compared with 2025, supported by the emergence of a new wide-format design that is gaining adoption among major smartphone vendors.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"In a year defined by supply chain constraints and market uncertainty, foldable smartphones stand out as the industry&#39;s most compelling growth story," commented <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Fzaker-li&amp;esheet=54592497&amp;newsitemid=20260819141961&amp;lan=en-US&amp;anchor=Zaker+Li%2C+Principal+Analyst.&amp;index=1&amp;md5=799dde01d6d17dfe46192316e2331a2e" shape="rect">Zaker Li, Principal Analyst.</a> &#34;Huawei pioneered this new wide-format design with the Pura X Max in May 2026, followed by Samsung&#39;s Galaxy Z Fold 8 in August. With other leading vendors set to launch similar products in the coming months, this new category is driving a fresh wave of growth in the foldable smartphone market.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Wide-format foldable smartphones emerge as a new growth driver</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
This new wide-format foldable design features a shorter and wider aspect ratio, giving the device a more tablet-like format when unfolded. Compared with traditional book-type foldables, this design can improve portability by reducing overall device volume and weight while providing a larger viewing area for productivity and content consumption. Its wider external sub-display allows more horizontal content to be shown during everyday use, while the unfolded internal display delivers a full-screen, tablet-like experience for multitasking, media consumption, and mobile productivity. This form factor is expected to become an important trend for the next generation of foldable smartphones.

</p><p xmlns="http://www.w3.org/1999/xhtml">
According to Omdia smartphone shipment data, global foldable smartphone shipments reached 18.2 million units in 2025, with year-on-year (YoY) growth slowing to 6%, the lowest rate recorded in recent years. During the first half of 2026, shipments reached 5.1 million units, down 21.6% YoY. Flip-type foldable smartphones declined 47% compared with 1H25, while book-type foldable smartphone shipments remained broadly flat. Book-type shipments accounted for 69% of global foldable smartphone shipments in 1H26, with Huawei and Samsung together dominating 75% of the segment. The emerging wide-format book-type foldable design is projected to support future growth in the category, while demand for flip-type continues to weaken. Leading vendors have already increased production targets for wide-format foldable smartphones in 2026, and more Android brands are expected to adopt similar designs in 2027. As production expands across vendors, these devices are projected to contribute to stronger growth in global foldable smartphone shipments.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Foldable smartphones remain a premium niche despite long-term growth</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Omdia forecasts global foldable smartphone shipments to exceed 22 million units in 2026, with YoY growth recovering to more than 22%. Over the long term, foldable smartphones are expected to remain a premium niche within the global smartphone market, with shipments forecast to reach 45 million units by 2030, accounting for less than 3% of total global smartphone shipments.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Foldable smartphones continue to face structural cost barriers, with complex components including large displays, hinges, and specialized glass keeping bill of materials (BOM) costs high. Vendors are therefore prioritizing premium positioning rather than volume, while consumers must weigh higher prices against product trade-offs, including camera performance and repair costs. To drive adoption beyond early adopters, vendors will need to develop differentiated, value-added services that take advantage of the foldable form factor, while exploring strategic partnerships that can reduce ownership costs and demonstrate clearer use-case benefits over conventional smartphones.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">ABOUT OMDIA</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com&amp;esheet=54592497&amp;newsitemid=20260819141961&amp;lan=en-US&amp;anchor=Omdia&amp;index=2&amp;md5=82a4334e46365b8ec62174881c074e24" shape="rect">Omdia</a>, part of TechTarget, Inc. d/b/a Informa TechTarget (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/TTGT">TTGT</a>), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients’ strategic advantage. From R&amp;D to ROI, we identify the greatest opportunities and move the industry forward.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260819141961r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260819141961/en/" rel="nofollow">https://www.businesswire.com/news/home/20260819141961/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Fasiha Khan: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:Fasiha.khan@omdia.com" shape="rect">Fasiha.khan@omdia.com 
</a><br xmlns="http://www.w3.org/1999/xhtml"></br>Eric Thoo: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:eric.thoo@omdia.com" shape="rect">eric.thoo@omdia.com</a>

</p>

Analyst firm Omdia forecasts foldable smartphones will grow more than 20% annually through 2028, with shipments reaching 36 million units. The shift to wide-format designs could lift premium device demand, though costs remain a hurdle. TTGT stands to benefit from Omdia's data, potentially supporting a modest near-term uplift in its market-intelligence franchise.

News insight

Omdia: Foldable smartphone shipments will double to 36 million units by 2028.

AI summary

Sentiment rationale

Key facts

Industry News