
Netflix is forecast to reach nearly 400 million subscribers worldwide by the end of 2031, reinforcing its position as the world&#39;s leading subscription streaming platform despite growing consolidation across the

<p xmlns="http://www.w3.org/1999/xhtml">
Netflix is forecast to reach nearly 400 million subscribers worldwide by the end of 2031, reinforcing its position as the world's leading subscription streaming platform despite growing consolidation across the industry. New forecasts from Omdia presented at NEM Dubrovnik 2026 indicate that scale, profitability and audience reach will increasingly shape the next phase of streaming competition.

</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260611055849/en/" rel="nofollow">https://www.businesswire.com/news/home/20260611055849/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260611055849/en/2829458/4/Top_10_pay_TV_and_online_video_subscribers_million_2025-2031.jpg" alt="Top 10 pay TV and online video subscribers (million) 2025-2031"></img><p xmlns="http://www.w3.org/1999/xhtml" style="font-size:85%;">Top 10 pay TV and online video subscribers (million) 2025-2031</p></div><p xmlns="http://www.w3.org/1999/xhtml">
Omdia's forecasts highlighted Netflix&#39;s continued expansion despite increasing merger and acquisition activity among competing companies. Omdia also forecasts that Netflix&#39;s monthly audience will exceed one billion viewers by 2027, underscoring the platform&#39;s global scale and reach.

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#34;The streaming market is entering a new phase in which scale and sustainability are becoming increasingly important,&#34; said <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.google.com%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3Dweb%26cd%3D%26cad%3Drja%26uact%3D8%26ved%3D2ahUKEwiFraru-v6UAxUWT2wGHcuAJ1QQFnoECA0QAQ%26url%3Dhttps%253A%252F%252Fomdia.tech.informa.com%252Fauthors%252Fmaria-rua-aguete%26usg%3DAOvVaw1COYQHKas0uxZInZOZWi30%26opi%3D89978449&amp;esheet=54551827&amp;newsitemid=20260611055849&amp;lan=en-US&amp;anchor=Maria+Rua+Aguete%2C+Head+of+Media+%26amp%3B+Entertainment%2C+Omdia&amp;index=1&amp;md5=b178731fe35cbe234b512a23f56c2154" shape="rect">Maria Rua Aguete, Head of Media &amp; Entertainment, Omdia</a>. &#34;Consolidation is likely to strengthen a number of competitors, but Netflix continues to benefit from a level of global reach and subscriber scale that remains difficult to replicate.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
Omdia's analysis indicates that strategic consolidation will play an important role in the next phase of streaming competition, as companies pursue greater scale and profitability. A potential combined HBO Max and Paramount+ service could attract approximately 175 million subscribers worldwide by 2031, positioning the merged entity among the world&#39;s five largest streaming platforms.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The proposed combination would also benefit from significant audience overlap. Omdia consumer research shows that 40% of Paramount+ subscribers would also subscribe to HBO Max, while 26% of HBO Max subscribers currently take Paramount+ subscriptions, suggesting opportunities for cross-promotion, bundling and customer retention.

</p><p xmlns="http://www.w3.org/1999/xhtml">
While Netflix remains the leader in subscription streaming, YouTube continues to expand its influence across the broader video ecosystem. Omdia forecasts that YouTube will reach 2.7 billion monthly active users in 2026, maintaining a scale that exceeds any individual streaming service.

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#34;Competition is no longer limited to streamer versus streamer,&#34; said Rua Aguete. &#34;Netflix remains the dominant subscription streaming platform, while YouTube is becoming an influential force in television as it continues to attract audiences, creators and premium content.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
Omdia expects the next growth phase in the steaming market to be shaped by continued consolidation, expansion of advertising-supported models, content bundling strategies, and intensifying competition for consumer attention across both subscription and ad-supported services.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">ABOUT OMDIA</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com&amp;esheet=54551827&amp;newsitemid=20260611055849&amp;lan=en-US&amp;anchor=Omdia&amp;index=2&amp;md5=54fbebff87f8599489569e543d4f686f" shape="rect">Omdia</a>, part of TechTarget, Inc. d/b/a Informa TechTarget (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/TTGT">TTGT</a>), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients' strategic advantage. From R&amp;D to ROI, we identify the greatest opportunities and move the industry forward.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260611055849r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260611055849/en/" rel="nofollow">https://www.businesswire.com/news/home/20260611055849/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Fasiha Khan: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:fasiha.khan@omdia.com" shape="rect">fasiha.khan@omdia.com 
</a><br xmlns="http://www.w3.org/1999/xhtml"></br>Eric Thoo: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:eric.thoo@omdia.com" shape="rect">eric.thoo@omdia.com</a>

</p>

TTGT

Omdia: Netflix to Reach 400 Million Subscribers by 2031, Maintaining Global Streaming Lead Despite Industry Consolidation

Omdia forecasts Netflix reaches 400 million subs by 2031

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Netflix is forecast to reach nearly 400 million subscribers worldwide by the end of 2031, reinforcing its position as the world&amp;#39;s leading subscription streaming platform despite growing consolidation across the</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Netflix is forecast to reach 400 million subs by 2031, signaling continued global scale despite consolidation. The study also highlights a potential HBO Max/Paramount+ merger reaching 175 million by 2031 and YouTube&#039;s growing influence. TTGT benefits from rising demand for research on these industry-shaping trends.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Omdia forecasts Netflix near 400 million subs by 2031; presented at NEM Dubrovnik 2026.</li><li>Netflix expected to exceed 1 billion monthly viewers by 2027.</li><li>HBO Max and Paramount+ could reach about 175 million subs by 2031.</li><li>YouTube projected to reach 2.7 billion MAUs by 2026; consolidation persists.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Netflix, Inc. (NFLX)</strong>: Global leader in subscription streaming; forecasted growth supports TTGT&#039;s research demand.</li><li><strong>Warner Bros. Discovery, Inc. (WBD)</strong>: HBO Max integration with Paramount+ could alter streaming landscape; potential synergy.</li><li><strong>Paramount Global (PARA)</strong>: Possible HBO Max/Paramount+ merger could reach 175M subs; cross-promo potential.</li><li><strong>Alphabet Inc. (GOOGL)</strong>: YouTube MAUs projected to 2.7B; reflects large-scale ad-driven platform dynamics.</li><li><strong>TechTarget, Inc. (TTGT)</strong>: Omdia is a TTGT unit; forecast supports demand for TTGT&#039;s analytics offerings.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Industry News; highlights multi-year trends in streaming scale, consolidation, and monetization models, reinforcing demand for TTGT’s research services.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Omdia forecast release presented at NEM Dubrovnik 2026 could boost TTGT&#039;s research visibility.</li><li>Netflix subs projected near 400 million by 2031, signaling long-term scale dynamics.</li><li>Potential HBO Max-Paramount+ merger could reach 175 million subs by 2031.</li><li>YouTube to 2.7 billion MAUs by 2026, highlighting ad-supported competition.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Netflix subs forecast to nearly 400 million by end of 2031.</li><li>Netflix monthly audience to exceed 1 billion by 2027.</li><li>HBO Max and Paramount+ could attract ~175 million subs by 2031.</li><li>YouTube to reach 2.7 billion monthly active users by 2026.</li><li>Forecasts presented at NEM Dubrovnik 2026.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>TTGT may see modest upside as demand for tech-market research grows amid streaming consolidation, within 1–3 months.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml">
Netflix is forecast to reach nearly 400 million subscribers worldwide by the end of 2031, reinforcing its position as the world's leading subscription streaming platform despite growing consolidation across the industry. New forecasts from Omdia presented at NEM Dubrovnik 2026 indicate that scale, profitability and audience reach will increasingly shape the next phase of streaming competition.

</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260611055849/en/" rel="nofollow">https://www.businesswire.com/news/home/20260611055849/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260611055849/en/2829458/4/Top_10_pay_TV_and_online_video_subscribers_million_2025-2031.jpg" alt="Top 10 pay TV and online video subscribers (million) 2025-2031"></img><p xmlns="http://www.w3.org/1999/xhtml" style="font-size:85%;">Top 10 pay TV and online video subscribers (million) 2025-2031</p></div><p xmlns="http://www.w3.org/1999/xhtml">
Omdia's forecasts highlighted Netflix&#39;s continued expansion despite increasing merger and acquisition activity among competing companies. Omdia also forecasts that Netflix&#39;s monthly audience will exceed one billion viewers by 2027, underscoring the platform&#39;s global scale and reach.

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#34;The streaming market is entering a new phase in which scale and sustainability are becoming increasingly important,&#34; said <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.google.com%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3Dweb%26cd%3D%26cad%3Drja%26uact%3D8%26ved%3D2ahUKEwiFraru-v6UAxUWT2wGHcuAJ1QQFnoECA0QAQ%26url%3Dhttps%253A%252F%252Fomdia.tech.informa.com%252Fauthors%252Fmaria-rua-aguete%26usg%3DAOvVaw1COYQHKas0uxZInZOZWi30%26opi%3D89978449&amp;esheet=54551827&amp;newsitemid=20260611055849&amp;lan=en-US&amp;anchor=Maria+Rua+Aguete%2C+Head+of+Media+%26amp%3B+Entertainment%2C+Omdia&amp;index=1&amp;md5=b178731fe35cbe234b512a23f56c2154" shape="rect">Maria Rua Aguete, Head of Media &amp; Entertainment, Omdia</a>. &#34;Consolidation is likely to strengthen a number of competitors, but Netflix continues to benefit from a level of global reach and subscriber scale that remains difficult to replicate.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
Omdia's analysis indicates that strategic consolidation will play an important role in the next phase of streaming competition, as companies pursue greater scale and profitability. A potential combined HBO Max and Paramount+ service could attract approximately 175 million subscribers worldwide by 2031, positioning the merged entity among the world&#39;s five largest streaming platforms.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The proposed combination would also benefit from significant audience overlap. Omdia consumer research shows that 40% of Paramount+ subscribers would also subscribe to HBO Max, while 26% of HBO Max subscribers currently take Paramount+ subscriptions, suggesting opportunities for cross-promotion, bundling and customer retention.

</p><p xmlns="http://www.w3.org/1999/xhtml">
While Netflix remains the leader in subscription streaming, YouTube continues to expand its influence across the broader video ecosystem. Omdia forecasts that YouTube will reach 2.7 billion monthly active users in 2026, maintaining a scale that exceeds any individual streaming service.

</p><p xmlns="http://www.w3.org/1999/xhtml">
&#34;Competition is no longer limited to streamer versus streamer,&#34; said Rua Aguete. &#34;Netflix remains the dominant subscription streaming platform, while YouTube is becoming an influential force in television as it continues to attract audiences, creators and premium content.&#34;

</p><p xmlns="http://www.w3.org/1999/xhtml">
Omdia expects the next growth phase in the steaming market to be shaped by continued consolidation, expansion of advertising-supported models, content bundling strategies, and intensifying competition for consumer attention across both subscription and ad-supported services.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">ABOUT OMDIA</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com&amp;esheet=54551827&amp;newsitemid=20260611055849&amp;lan=en-US&amp;anchor=Omdia&amp;index=2&amp;md5=54fbebff87f8599489569e543d4f686f" shape="rect">Omdia</a>, part of TechTarget, Inc. d/b/a Informa TechTarget (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/TTGT">TTGT</a>), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients' strategic advantage. From R&amp;D to ROI, we identify the greatest opportunities and move the industry forward.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260611055849r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260611055849/en/" rel="nofollow">https://www.businesswire.com/news/home/20260611055849/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Fasiha Khan: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:fasiha.khan@omdia.com" shape="rect">fasiha.khan@omdia.com 
</a><br xmlns="http://www.w3.org/1999/xhtml"></br>Eric Thoo: <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:eric.thoo@omdia.com" shape="rect">eric.thoo@omdia.com</a>

</p>

Netflix is forecast to reach 400 million subs by 2031, signaling continued global scale despite consolidation. The study also highlights a potential HBO Max/Paramount+ merger reaching 175 million by 2031 and YouTube's growing influence. TTGT benefits from rising demand for research on these industry-shaping trends.

Omdia: Netflix to Reach 400 Million Subscribers by 2031, Maintaining Global Streaming Lead Despite Industry Consolidation

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Industry News

Related News