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South Korean content generated 12.1 billion hours of viewin...

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South Korean content generated 12.1 billion hours of viewing on Netflix worldwide between April 2025 and March 2026, making it the most-watched content origin outside of the United States, according to new analysis from Omdia and Digital i revealed at the International Streaming Summit (OTT·FAST) 2026 in Busan this week.

</p><p xmlns="http://www.w3.org/1999/xhtml" id="news-body-cta">This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260617947703/en/" rel="nofollow">https://www.businesswire.com/news/home/20260617947703/en/</a></p><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260617947703/en/2834664/4/Top_countries_of_origin_Netflix_-_all_countries%2C_April_2025_-_March_2026.jpg" alt="Top countries of origin Netflix - all countries, April 2025 - March 2026"></img><p xmlns="http://www.w3.org/1999/xhtml" style="font-size:85%;">Top countries of origin Netflix - all countries, April 2025 - March 2026</p></div><p xmlns="http://www.w3.org/1999/xhtml">
The analysis found that South Korean content generated 44% more viewing than Japanese content and nearly twice as much viewing as content from the United Kingdom, highlighting the country's growing influence on global streaming audiences.

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Global hits like <i xmlns="http://www.w3.org/1999/xhtml">Squid Game</i>, Daehongsu (The Great Flood) and <i xmlns="http://www.w3.org/1999/xhtml">Pokssak Sog-atsuda</i> (When Life Gives You Tangerines) contributed to South Korean content outperforming other major content-exporting markets including Japan, the United Kingdom and Spain.

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"South Korea has established itself as the leading source of globally successful content outside the United States," said <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.google.com%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3Dweb%26cd%3D%26cad%3Drja%26uact%3D8%26ved%3D2ahUKEwi0z_OU6o-VAxVrhmMGHQ3gADUQFnoECA0QAQ%26url%3Dhttps%253A%252F%252Fomdia.tech.informa.com%252Fauthors%252Fmaria-rua-aguete%26usg%3DAOvVaw1COYQHKas0uxZInZOZWi30%26opi%3D89978449&amp;esheet=54556403&amp;newsitemid=20260617947703&amp;lan=en-US&amp;anchor=Maria+Rua+Aguete%2C+Head+of+Media+%26amp%3B+Entertainment+at+Omdia&amp;index=1&amp;md5=3a6fc93816a74feb4a140cede82d1ff2" shape="rect">Maria Rua Aguete, Head of Media &amp; Entertainment at Omdia</a>. "Generating 12.1 billion hours of Netflix viewing in a single year demonstrates the scale of international demand for Korean productions and highlights the growing importance within the global content industry."

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Korea's success reflects a broader shift in the global entertainment industry, where audiences increasingly embrace stories regardless of language or geography.

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"The streaming era has changed the rules of global entertainment. Great stories can now travel instantly across borders, and South Korea has been one of the most successful examples of how strong storytelling, production quality and distribution can combine to build global audiences," said Rua Aguete.

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She also emphasized the strategic importance of Korea's content ecosystem, which combines world-class creators, strong intellectual property, innovative production techniques and growing international distribution capabilities.

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"What began with a small number of breakout global hits such as <i xmlns="http://www.w3.org/1999/xhtml">Squid Game</i> has evolved into a sustainable content ecosystem capable of delivering international success across multiple genres," said Rua Aguete. "That consistency is helping Korea strengthen its position in the global streaming market."

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Key Findings

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&#x2A; South Korean content generated 12.1 billion hours of Netflix viewing globally from April 2025 to March 2026.

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&#x2A; South Korean content ranked second only to the United States among content origins on Netflix.

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&#x2A; Korean content generated 44% more viewing than Japanese content.

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&#x2A; Korean content generated almost twice as much viewing as UK content.

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&#x2A; South Korea is the world's leading content source outside the US on Netflix.

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Note: Digital i estimates Netflix viewing in 17 countries: US, Canada; Argentina, Brazil, Colombia, Mexico; Australia, Japan, South Korea; Denmark, Norway, Sweden, France, Germany, Italy, Spain, UK, Netherlands, Poland

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<b xmlns="http://www.w3.org/1999/xhtml">ABOUT OMDIA</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2F&amp;esheet=54556403&amp;newsitemid=20260617947703&amp;lan=en-US&amp;anchor=Omdia&amp;index=2&amp;md5=b8934517c338c03f8c7738a04fd787f3" shape="rect">Omdia</a>, part of Informa TechTarget, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/TTGT">TTGT</a>), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients' strategic advantage. From R&amp;D to ROI, we identify the greatest opportunities and move the industry forward.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260617947703r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260617947703/en/" rel="nofollow">https://www.businesswire.com/news/home/20260617947703/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Fasiha Khan – <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:Fasiha.khan@omdia.com" shape="rect">Fasiha.khan@omdia.com 
</a><br xmlns="http://www.w3.org/1999/xhtml"></br>Eric Thoo – <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:Eric.Thoo@omdia.com" shape="rect">Eric.Thoo@omdia.com</a>

</p>

TTGT

Omdia: South Korean Productions are Netflix's Most-Watched Content Outside the US

South Korea tops Netflix viewing outside US; implications for TTGT data business

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>&lt;p xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;
South Korean content generated 12.1 billion hours of viewin...</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Omdia and Digital i’s OTT-FAST findings show South Korean content amassed 12.1 billion hours of Netflix viewing globally in 2025/04–2026/03, making Korea the top origin outside the US. The results underscore growing demand for Korean storytelling and underscore TTGT&#039;s exposure to entertainment tech research through Omdia, potentially supporting demand for TTGT-related data services.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>South Korean content generated 12.1 billion hours of Netflix viewing (Apr 2025–Mar 2026).</li><li>Korean content ranked second to the US among Netflix origins, 44% above Japan.</li><li>Korean content nearly twice UK content; Korea is the leading source outside the US on Netflix.</li><li>Global hits like Squid Game aided Korea’s streaming influence; ecosystem emphasizes coast-to-coast reach.</li><li>Omdia/ Digital i emphasize Korea’s production ecosystem and cross-border distribution in OTT.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Netflix (NFLX)</strong>: Core platform for the data; rising demand for Korean content supports streaming metrics and IP value.</li><li><strong>TechTarget / Omdia (TTGT)</strong>: Omdia is cited in the press release; TTGT is TTGT’s NASDAQ ticker referenced in the &#039;About Omdia&#039; section.</li><li><strong>Omdia (N/A)</strong>: Research arm cited in the release; not a public company, but linked to TTGT through ownership.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Industry News: Highlights global streaming demand trends and Korea’s leadership in content origins, with TTGT exposure via Omdia.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>South Korea generated 12.1 billion hours of Netflix viewing globally (Apr 2025–Mar 2026).</li><li>Korean content outpaced Japanese by 44% and UK by ~2x on Netflix origins.</li><li>Korea is the leading content source outside the US on Netflix.</li><li>Omdia&#039;s reference to TTGT indicates TTGT’s exposure to entertainment analytics.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>12.1 billion hours of Netflix viewing from South Korean content, Apr 2025–Mar 2026.</li><li>Korean content ranked second to the United States among Netflix origins.</li><li>Korean content generated 44% more viewing than Japanese content.</li><li>Korean content generated almost twice as much viewing as UK content.</li><li>Note: Digital i estimates Netflix viewing in 17 countries.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>TTGT could see modest near-term upside from stronger demand for entertainment tech research as OTT markets expand; monitor for data-services growth in next 3–6 months.</p>
  </section>
</section>


<article>
  <p>South Korean content generated <strong>12.1 billion hours</strong> of Netflix viewing globally from April 2025 to March 2026, making it the most-watched content origin outside the United States. The analysis from Omdia and Digital i was revealed at the International Streaming Summit (OTT·FAST) 2026 in Busan this week.</p>

  <figure>
    <img src="https://mms.businesswire.com/media/20260617947703/en/2834664/4/Top_countries_of_origin_Netflix_-_all_countries%2C_April_2025_-_March_2026.jpg" alt="Top countries of origin Netflix - all countries, April 2025 - March 2026">
    <figcaption>Top countries of origin Netflix - all countries, April 2025 - March 2026</figcaption>
  </figure>

  <p>The analysis found that South Korean content generated <strong>44%</strong> more viewing than Japanese content and nearly <strong>twice</strong> as much viewing as content from the United Kingdom, highlighting the country's growing influence on global streaming audiences. Global hits like <em>Squid Game</em>, Daehongsu (The Great Flood) and <em>Pokssak Sog-atsuda</em> (When Life Gives You Tangerines) contributed to South Korean content outperforming other major content-exporting markets including Japan, the United Kingdom and Spain.</p>

  <p>"South Korea has established itself as the leading source of globally successful content outside the United States," said Maria Rua Aguete, Head of Media & Entertainment at Omdia. "Generating 12.1 billion hours of Netflix viewing in a single year demonstrates the scale of international demand for Korean productions and highlights the growing importance within the global content industry."</p>

  <p>Korea's success reflects a broader shift in the global entertainment industry, where audiences increasingly embrace stories regardless of language or geography. The streaming era has evolved to enable great stories to travel instantly across borders, underscoring Korea's rising role in global storytelling.</p>

  <p>"The streaming era has changed the rules of global entertainment. Great stories can now travel instantly across borders, and South Korea has been one of the most successful examples of how strong storytelling, production quality and distribution can combine to build global audiences," said Rua Aguete. She also emphasized the strategic importance of Korea's content ecosystem, which combines world-class creators, strong intellectual property, innovative production techniques and growing international distribution capabilities.</p>

  <p>"What began with a small number of breakout global hits such as <em>Squid Game</em> has evolved into a sustainable content ecosystem capable of delivering international success across multiple genres," said Rua Aguete. "That consistency is helping Korea strengthen its position in the global streaming market."</p>

  <section>
    <h2>Key Findings</h2>
    <ul>
      <li><strong>12.1 billion hours</strong> of Netflix viewing globally from April 2025 to March 2026.</li>
      <li>South Korean content ranked <strong>second</strong> only to the United States among content origins on Netflix.</li>
      <li>Korean content generated <strong>44%</strong> more viewing than Japanese content.</li>
      <li>Korean content generated almost <strong>twice</strong> as much viewing as UK content.</li>
      <li>South Korea is the world's leading content source outside the US on Netflix.</li>
    </ul>
    <p><strong>Note:</strong> Digital i estimates Netflix viewing in 17 countries: US, Canada; Argentina, Brazil, Colombia, Mexico; Australia, Japan, South Korea; Denmark, Norway, Sweden, France, Germany, Italy, Spain, UK, Netherlands, Poland</p>
  </section>

  <section>
    <h2>Context & Outlook</h2>
    <p>Korea's success reflects a broader shift in the global entertainment industry, where audiences increasingly embrace stories regardless of language or geography. This trend underlines Korea's growing influence in the international content ecosystem and may influence how studios allocate resources for foreign-language productions.</p>
  </section>

  <section>
    <h2>Investor Context</h2>
    <p>Omdia is part of Informa TechTarget, Inc. (NASDAQ: TTGT). This context may be of interest to investors following TTGT stock as it relates to technology research and media trends across global streaming platforms.</p>
  </section>

  <section>
    <h2>About Omdia</h2>
    <p>Omdia, part of Informa TechTarget, Inc. (NASDAQ: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients' strategic advantage. From R&amp;D to ROI, we identify the greatest opportunities and move the industry forward.</p>
  </section>

  <section>
    <p>This press release features multimedia. View the full release here: <a href="https://www.businesswire.com/news/home/20260617947703/en/" rel="nofollow">https://www.businesswire.com/news/home/20260617947703/en/</a></p>
  </section>

  <section>
    <h2>Contacts</h2>
    <p>Fasiha Khan – <a href="mailto:Fasiha.khan@omdia.com" rel="nofollow">Fasiha.khan@omdia.com</a><br>Eric Thoo – <a href="mailto:Eric.Thoo@omdia.com" rel="nofollow">Eric.Thoo@omdia.com</a></p>
  </section>
</article>

Omdia and Digital i’s OTT-FAST findings show South Korean content amassed 12.1 billion hours of Netflix viewing globally in 2025/04–2026/03, making Korea the top origin outside the US. The results underscore growing demand for Korean storytelling and underscore TTGT's exposure to entertainment tech research through Omdia, potentially supporting demand for TTGT-related data services.

Omdia: South Korean Productions are Netflix's Most-Watched Content Outside the US

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Industry News

Related News