<p xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">New sports marketing...

<p xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">New sports marketing intelligence solution unifies fan data across media, commerce, and consumer engagement</i></p><p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">PARIS</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">June 23, 2026</span> /PRNewswire/ -- Omnicom (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/OMC">OMC</a>) today announced the launch of Acxiom Fan Graph, a new sports marketing intelligence solution anchored by Real ID&#x2122;. The platform unifies data signals across media, commerce, attendance, purchases, participation, and consumer identity into a privacy-compliant view of fandom, giving brands the competitive insight they need to connect with sports audiences.</p>
<p xmlns="http://www.w3.org/1999/xhtml">The solution addresses one of the biggest challenges in modern marketing. While the global sports marketing and sponsorship market is valued at approximately $92 billion and projected to grow to $156 billion by 2032, marketers still struggle to understand which fans matter most, how fandom influences consumer behavior, and how sports investments drive business growth.</p><p xmlns="http://www.w3.org/1999/xhtml">Fan intelligence remains fragmented across streaming platforms, social networks, fantasy sports, ticketing, retail, loyalty programs, and live events. As a result, brands often rely on reach, impressions, and exposure to evaluate sports investments, without a clear understanding of how fandom translates into engagement, purchases, and long-term customer value.</p><p xmlns="http://www.w3.org/1999/xhtml">Built on Real ID&#x2122;, Acxiom&#39;s Fan Graph connects intelligence across 260 million U.S. consumers and 2.6 billion global consumers to create a comprehensive, privacy-compliant understanding of sports fandom. Available through Omni, Omnicom&#39;s agentic marketing intelligence platform, it helps marketers optimize audience planning, creative development, media activation, commerce opportunities, sponsorship strategy, athlete representation and partnership, and measurement through a single connected view of fans.</p><p xmlns="http://www.w3.org/1999/xhtml">By connecting identity, behavior, and outcomes, Acxiom Fan Graph helps brands move beyond assumptions to uncover actionable insights into what drives fan engagement and growth.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;Sports has become one of the world&#39;s most powerful cultural and commercial forces, yet marketers still struggle to connect fan engagement to business outcomes,&#34; said George Manas, Chief Growth &amp; Solutions Officer at Omnicom. &#34;Fan Graph changes that. By creating a unified view of fandom, we&#39;re helping brands better understand their audiences, activate them more effectively, and measure the impact of sports investments with greater precision and accountability.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">The launch builds on Omnicom&#39;s industry-leading Sports &amp; Entertainment capabilities, which span commerce, experiences, media, sponsorship strategy, athlete partnerships, and measurement. Omnicom manages $9.9 billion in sponsorship influence, oversees one in three sports media dollars, maintains more than 500 partnerships across leagues and platforms, manages hundreds of athlete relationships, and has visibility into more than 20,000 sporting events annually.</p><p xmlns="http://www.w3.org/1999/xhtml">This unique position enables Acxiom Fan Graph to function not just as a data source, but as the operating system for sports marketing strategy, activation, and measurement at scale.</p><p xmlns="http://www.w3.org/1999/xhtml">Omnicom will discuss Acxiom Fan Graph during a special session at the Omnicom Space during Cannes Lions on Tuesday, June 23<sup xmlns="http://www.w3.org/1999/xhtml">rd</sup> at 12pm CEST. To attend in person, please RSVP. <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4716476-1&amp;h=3595664998&amp;u=https%3A%2F%2Fcannes2026.omc.com%2Fsession%2Fbigger-than-the-game%2F&amp;a=A+livestream" target="_blank" rel="nofollow">A livestream</a> will also be available for Omnicom employees, clients, and partners on Omnicom&#39;s Cannes website.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Omnicom<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Omnicom (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/OMC">OMC</a>) is the world&#39;s leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni and its proprietary data and identity, Omnicom&#39;s Connected Capabilities unite the company&#39;s world-class agency brands, exceptional talent, and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients&#39; most critical growth priorities. For more information, visit <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4716476-1&amp;h=1539757150&amp;u=http%3A%2F%2Fwww.omc.com%2F&amp;a=www.omc.com" target="_blank" rel="nofollow">www.omc.com</a>.</p>



<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=NY88856&amp;sd=2026-06-23"></img> View original content:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/omnicom-launches-acxiom-fan-graph-to-give-brands-a-more-complete-view-of-sports-fandom-302806736.html" target="_blank">https://www.prnewswire.com/news-releases/omnicom-launches-acxiom-fan-graph-to-give-brands-a-more-complete-view-of-sports-fandom-302806736.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE Omnicom Group Inc.</p>

Omnicom Launches Acxiom Fan Graph to Give Brands a More Complete View of Sports Fandom

Omnicom Launches Acxiom Fan Graph to Unify Sports Fan Data Across Channels

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>&lt;p xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;i xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;New sports marketing...</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Omnicom debuts Acxiom Fan Graph, a privacy-conscious platform unifying fan data across media, events, and commerce to sharpen sponsorship decisions. The product targets a $92B global market projected to grow to $156B by 2032, signaling upside from deeper audience insights and monetization through the Omni platform. A Cannes Lions session on June 23 will showcase the solution.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Omnicom launches Acxiom Fan Graph, a sports marketing intelligence solution anchored by Real ID.</li><li>It unifies signals across media, attendance, purchases, and identity in a privacy-compliant view.</li><li>Global sports marketing market valued at $92B; projected to reach $156B by 2032.</li><li>Fan Graph connects 260M U.S. and 2.6B global consumers.</li><li>Cannes Lions session on June 23 will showcase the solution.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Omnicom Group Inc. (OMC)</strong>: Launched Acxiom Fan Graph; potential near-term revenue uplift through enhanced data-driven marketing offerings.</li><li><strong>Acxiom (ACXM)</strong>: Fan Graph is built on Acxiom technology and identity capabilities; potential uplift to Acxiom&#039;s data-derived offerings within Omnicom.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Category: Industry News. This is a strategic product launch that expands Omnicom&#039;s data capabilities and potential monetization of sports marketing, aligning with industry-wide push toward unified fan insights and measurable outcomes.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Global sports sponsorship market to reach $156B by 2032 supports fan-data monetization.</li><li>Fan Graph uses Real ID to unify identity signals across platforms for precise targeting.</li><li>Omnicom&#039;s scale—$9.9B sponsorship influence and 20,000+ events—supports monetization potential.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Global sports marketing market valued at ~$92B; projected to reach ~$156B by 2032.</li><li>Acxiom Fan Graph is built on Real ID and available via Omnicom&#039;s Omni platform.</li><li>Fan Graph connects 260 million U.S. consumers and 2.6 billion global consumers.</li><li>Omnicom manages $9.9 billion in sponsorship influence and oversees one in three sports media dollars.</li><li>Omnicom has 500+ partnerships across leagues/platforms and visibility into &gt;20,000 sporting events annually.</li><li>Launch announced June 23, 2026; Cannes Lions session at 12pm CEST.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Long-term upside for OMC as Fan Graph monetizes sports data; near-term impact modest.</p>
  </section>
</section>


<article>
  <p>PARIS, June 23, 2026 — Omnicom Group Inc. (NYSE: OMC) today announced the launch of Acxiom Fan Graph, a new sports marketing intelligence solution anchored by Real ID™. The platform unifies data signals across media, commerce, attendance, purchases, participation, and consumer identity into a privacy-compliant view of fandom, giving brands the competitive insight they need to connect with sports audiences.</p>

  <section>
    <h2>Executive Summary: Acxiom Fan Graph and Real ID™</h2>
    <p>Built on Real ID™, Acxiom's Fan Graph connects intelligence across 260 million U.S. consumers and 2.6 billion global consumers to create a comprehensive, privacy-compliant understanding of sports fandom. Available through Omni, Omnicom's agentic marketing intelligence platform, it helps marketers optimize audience planning, creative development, media activation, commerce opportunities, sponsorship strategy, athlete representation and partnership, and measurement through a single connected view of fans.</p>
    <p>By connecting identity, behavior, and outcomes, Acxiom Fan Graph helps brands move beyond assumptions to uncover actionable insights into what drives fan engagement and growth.</p>
  </section>

  <section>
    <h2>Market Context: The Opportunity in Sports Marketing</h2>
    <p>The solution addresses one of the biggest challenges in modern marketing. While the global sports marketing and sponsorship market is valued at approximately <strong>$92 billion</strong> and projected to grow to <strong>$156 billion</strong> by 2032, marketers still struggle to understand which fans matter most, how fandom influences consumer behavior, and how sports investments drive business growth.</p>
    <p>Fan intelligence remains fragmented across streaming platforms, social networks, fantasy sports, ticketing, retail, loyalty programs, and live events. As a result, brands often rely on reach, impressions, and exposure to evaluate sports investments, without a clear understanding of how fandom translates into engagement, purchases, and long-term customer value.</p>
  </section>

  <section>
    <h2>Product Details: How Acxiom Fan Graph Works</h2>
    <p>Built on Real ID™, Acxiom's Fan Graph connects intelligence across 260 million U.S. consumers and 2.6 billion global consumers to create a comprehensive, privacy-compliant understanding of sports fandom. Available through Omni, Omnicom's agentic marketing intelligence platform, it helps marketers optimize audience planning, creative development, media activation, commerce opportunities, sponsorship strategy, athlete representation and partnership, and measurement through a single connected view of fans.</p>
    <p>By connecting identity, behavior, and outcomes, Acxiom Fan Graph helps brands move beyond assumptions to uncover actionable insights into what drives fan engagement and growth.</p>

    <p>“Sports has become one of the world's most powerful cultural and commercial forces, yet marketers still struggle to connect fan engagement to business outcomes,” said George Manas, Chief Growth & Solutions Officer at Omnicom. “Fan Graph changes that. By creating a unified view of fandom, we're helping brands better understand their audiences, activate them more effectively, and measure the impact of sports investments with greater precision and accountability.”</p>
  </section>

  <section>
    <h2>Omnicom’s Leadership in Sports & Entertainment</h2>
    <p>The launch builds on Omnicom's industry-leading Sports & Entertainment capabilities, which span commerce, experiences, media, sponsorship strategy, athlete partnerships, and measurement. Omnicom manages <strong>$9.9 billion</strong> in sponsorship influence, oversees one in three sports media dollars, maintains more than 500 partnerships across leagues and platforms, manages hundreds of athlete relationships, and has visibility into more than 20,000 sporting events annually.</p>
    <p>This unique position enables Acxiom Fan Graph to function not just as a data source, but as the operating system for sports marketing strategy, activation, and measurement at scale.</p>
  </section>

  <section>
    <h2>Event Details: Cannes Lions Session</h2>
    <p>Omnicom will discuss Acxiom Fan Graph during a special session at the Omnicom Space during Cannes Lions on Tuesday, June 23<sup>rd</sup> at 12pm CEST. To attend in person, please RSVP. <a href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4716476-1&amp;h=3595664998&amp;u=https%3A%2F%2Fcannes2026.omc.com%2Fsession%2Fbigger-than-the-game%2F&amp;a=A+livestream" target="_blank" rel="nofollow">A livestream</a> will also be available for Omnicom employees, clients, and partners on Omnicom's Cannes website.</p>
  </section>

  <section>
    <h2>About Omnicom</h2>
    <p>Omnicom (NYSE: OMC) is the world's leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni and its proprietary data and identity, Omnicom's Connected Capabilities unite the company's world-class agency brands, exceptional talent, and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients' most critical growth priorities. For more information, visit <a href="http://www.omc.com" target="_blank" rel="nofollow">www.omc.com</a>.</p>
  </section>

  <section>
    <p>Source: Omnicom Group Inc. </p>
  </section>
</article>

Omnicom debuts Acxiom Fan Graph, a privacy-conscious platform unifying fan data across media, events, and commerce to sharpen sponsorship decisions. The product targets a $92B global market projected to grow to $156B by 2032, signaling upside from deeper audience insights and monetization through the Omni platform. A Cannes Lions session on June 23 will showcase the solution.

Omnicom Launches Acxiom Fan Graph to Give Brands a More Complete View of Sports Fandom

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Industry News

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