<p xmlns="http://www.w3.org/1999/xhtml" class="prntac"><b xmlns="http://www.w3.org/1999/xhtml">New S...

<p xmlns="http://www.w3.org/1999/xhtml" class="prntac"><b xmlns="http://www.w3.org/1999/xhtml">New Solution Combines AI-Powered Creative Optimization In-Flight with Contextual Signals to Deliver More Relevant Advertising Experiences Across Streaming Environments</b></p><p xmlns="http://www.w3.org/1999/xhtml" class="prntac"><i xmlns="http://www.w3.org/1999/xhtml">Announcement Wraps Omnicom Media&#39;s Cannes News Blitz Revealing First-Mover Partnerships That Connect Brand Content to Platform Programming, Viewing Experiences and Consumer Expectations</i></p><p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">CANNES, France</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">June 25, 2026</span> /PRNewswire/ -- Omnicom Media, an Omnicom (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/OMC">OMC</a>) connected capability, and NBCUniversal have co-developed a new solution to bring greater contextual intelligence and creative relevance to CTV advertising. The initiative combines audience and performance data from Omnicom&#39;s Acxiom identity solution with NBCUniversal&#39;s contextual signals to power Dynamic Contextual Content (DCC), a new approach to CTV advertising that aligns tailored creative messaging with specific episodes and environments in-flight.</p>
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<p xmlns="http://www.w3.org/1999/xhtml">The initiative is designed to help brands develop adaptive creative experiences tailored to how consumers engage with streaming content in real time. By pairing contextual signals with AI-powered creative production and optimization, the companies are creating a more intelligent, self-optimizing CTV system that enables brands to rethink how creative performance is measured and delivered.</p><p xmlns="http://www.w3.org/1999/xhtml">For example, a travel brand could run a connected TV campaign across NBCUniversal programming tied to summer travel planning. Based on contextual signals combined with real-time engagement data, the travel brand could adapt its creative mid-flight based on the more optimally performing content environment.</p><p xmlns="http://www.w3.org/1999/xhtml">The DCC solution grew out of Omnicom Media&#39;s <i xmlns="http://www.w3.org/1999/xhtml">Connected Content</i> study, which examined consumer sentiment around the current state of advertising and explored the factors that drive engagement across content and delivery experiences. The research found that while streaming environments have evolved rapidly, creative formats and delivery systems have not kept pace with how audiences actually experience CTV content today.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;Consumers expect advertising to feel more connected to the experience they are having in the moment,&#34; said Megan Pagliuca, Chief Product Officer at Omnicom Media. &#34;Today, even premium CTV advertising is often delivered without consideration for the context surrounding it. Through this collaboration with NBCUniversal, we are bringing together data, content intelligence, and AI-powered creative capabilities to help brands move from simply reaching audiences to delivering relevance within the moments that matter most.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">How It Works</b></p><p xmlns="http://www.w3.org/1999/xhtml">Acxiom audience data is paired with NBCUniversal content metadata to identify priority shows, episodes, environments, and moments. Advertisers can then map tailored creative variants - enabled by the Omnicom Production AI-driven content and production engine - to the content moments where they are expected to resonate most strongly with their specific audiences, moving from fixed creative assets to in-flight creative optimization. Creative versioning is informed by performance measurement and integrated into Omni&#39;s Video Content. With this integration, brands understand which combination of contextual tags and creative versions are driving business objectives.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;Marketers are navigating a fragmented, highly competitive ecosystem while being held to performance metrics,&#34; said Ryan McConville, Chief Product Officer and EVP, Ad Products &amp; Solutions, NBCUniversal. &#34;By pairing NBCUniversal&#39;s content metadata with Omnicom&#39;s audience and performance data, we can make creative optimization actionable and open up more relevant, effective ways for brands to engage their customers.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">The collaboration reflects a broader shift in the streaming marketplace, where marketers are increasingly focused not only on reaching audiences at scale, but also on improving the quality and contextual relevance of each advertising exposure.</p><p xmlns="http://www.w3.org/1999/xhtml">The Dynamic Contextual Content solution is currently in beta and is expected to be live in the US by end of year.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">CONTACT:</b> <a xmlns="http://www.w3.org/1999/xhtml" href="mailto:isabelle.gauvry@omc.com" target="_blank" rel="nofollow">isabelle.gauvry@omc.com</a></p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Omnicom Media<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Omnicom Media, an Omnicom (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/OMC">OMC</a>) Connected Capability, is the world&#39;s largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $75.6 billion in billings, 40,000+ specialists across 70+ markets, and the industry&#39;s most powerful portfolio identity, commerce, and intelligence assets to design dynamic Growth Ecosystems that enable the world&#39;s most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes global media agency brands OMD, Initiative, PHD, UM, Hearts &amp; Science, and Mediahub; core Omnicom Integrated Media offerings Acxiom, the world&#39;s premier identity solution, and the Flywheel digital commerce practice; and specialty services across the cloud consulting, creator, financial, healthcare, and sports &amp; entertainment categories.  For more information visit <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4719813-1&amp;h=4289477373&amp;u=https%3A%2F%2Fglobal.omnicommedia.com%2F&amp;a=omnicommedia.com" target="_blank" rel="nofollow">omnicommedia.com</a></p><p xmlns="http://www.w3.org/1999/xhtml"> </p>



<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=NY92368&amp;sd=2026-06-25"></img> View original content to download multimedia:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/omnicom-media-and-nbcuniversal-launch-dynamic-contextual-advertising-solution-to-redefine-creative-performance-in-ctv-302810797.html" target="_blank">https://www.prnewswire.com/news-releases/omnicom-media-and-nbcuniversal-launch-dynamic-contextual-advertising-solution-to-redefine-creative-performance-in-ctv-302810797.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE Omnicom Media</p>

OMNICOM MEDIA AND NBCUNIVERSAL LAUNCH DYNAMIC CONTEXTUAL ADVERTISING SOLUTION TO REDEFINE CREATIVE PERFORMANCE IN CTV

Omnicom Media and NBCUniversal Launch AI-Driven DCC for CTV in US Beta

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>&lt;p xmlns=&quot;http://www.w3.org/1999/xhtml&quot; class=&quot;prntac&quot;&gt;&lt;b xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;New S...</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Omnicom Media and NBCUniversal unveiled Dynamic Contextual Content, a beta CTV solution that blends Acxiom audience data with NBCUniversal&#039;s content signals to tailor in-flight creative. The approach aims to boost relevance and measurement by delivering adaptive ads aligned to episodes and environments, with US rollout expected by year-end.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Omnicom Media and NBCUniversal launch Dynamic Contextual Content for CTV; US beta by year-end.</li><li>DCC combines Acxiom data with NBCUniversal signals for episode-level ad targeting.</li><li>AI-driven content production enabled by Omnicom&#039;s Production AI to optimize in-flight variants.</li><li>Collaboration follows Omnicom&#039;s Connected Content research, signaling a shift to context-aware advertising.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Omnicom Group (OMC)</strong>: Partnering in DCC; potential revenue uplift and AI-ad tech leadership.</li><li><strong>NBCUniversal (N/A)</strong>: Strategic partner; provides content metadata and contextual signals.</li><li><strong>Acxiom (N/A)</strong>: Data asset powering DCC; integrated via Omnicom’s identity solutions.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Industry News. Signals a strategic expansion of Omnicom’s ad-tech capabilities and a potential lift to client outcomes through context-aware creative, reinforcing the advertising services narrative rather than a near-term earnings event.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>DCC beta could unlock incremental revenue for Omnicom.</li><li>US year-end rollout provides near-term revenue visibility.</li><li>AI-enabled optimization strengthens Omnicom&#039;s ad-tech leadership.</li><li>Positive reception could boost OMC&#039;s client-conversation momentum.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>DCC is currently in beta; US live by end of 2026.</li><li>DCC combines Acxiom audience data with NBCUniversal content metadata for targeting.</li><li>Omnicom Media base includes $75.6 billion in billings, 40,000+ specialists across 70+ markets.</li><li>Announcement date: Cannes, France, June 25, 2026.</li><li>US rollout is expected to be live by year-end.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish near-term on potential incremental revenue from DCC monetization and NBCU collaboration; monitor beta outcomes and US rollout.</p>
  </section>
</section>


<article>
  <p>In Cannes, France, on June 25, 2026, Omnicom Media, an Omnicom (NYSE: OMC) connected capability, and NBCUniversal announced Dynamic Contextual Content (DCC), a collaborative CTV advertising solution that blends AI-powered creative optimization with contextual signals to deliver more relevant ad experiences across streaming environments. The initiative combines audience and performance data from Omnicom's Acxiom identity solution with NBCUniversal's contextual signals to power Dynamic Contextual Content (DCC), a new approach to CTV advertising that aligns tailored creative messaging with specific episodes and environments in-flight. The DCC solution is designed to help brands develop adaptive creative experiences tailored to how consumers engage with streaming content in real time. By pairing contextual signals with AI-powered creative production and optimization, the companies are creating a more intelligent, self-optimizing CTV system that enables brands to rethink how creative performance is measured and delivered. The Dynamic Contextual Content solution is currently in beta and is expected to be live in the US by end of year.</p>

  <section>
    <h2>Overview of Dynamic Contextual Content (DCC)</h2>
    <p>The initiative combines audience and performance data from Omnicom's Acxiom identity solution with NBCUniversal's contextual signals to power Dynamic Contextual Content (DCC), a new approach to CTV advertising that aligns tailored creative messaging with specific episodes and environments in-flight. The collaboration is designed to bring greater contextual intelligence and creative relevance to streaming advertisements across NBCUniversal programming.</p>
    <p>This collaboration marks a strategic effort to connect brand content with platform programming, viewing experiences and consumer expectations, expanding the potential for more contextually aware advertising in connected TV environments.</p>
  </section>

  <section>
    <h2>How Dynamic Contextual Content Works</h2>
    <p>Acxiom audience data is paired with NBCUniversal content metadata to identify priority shows, episodes, environments, and moments. Advertisers can then map tailored creative variants - enabled by the Omnicom Production AI-driven content and production engine - to the content moments where they are expected to resonate most strongly with their specific audiences, moving from fixed creative assets to in-flight creative optimization. Creative versioning is informed by performance measurement and integrated into Omni's Video Content. With this integration, brands understand which combination of contextual tags and creative versions are driving business objectives.</p>
  </section>

  <section>
    <h2>Industry Perspective and Brand Impact</h2>
    <blockquote>
      <p>“Consumers expect advertising to feel more connected to the experience they are having in the moment,” said Megan Pagliuca, Chief Product Officer at Omnicom Media. “Today, even premium CTV advertising is often delivered without consideration for the context surrounding it. Through this collaboration with NBCUniversal, we are bringing together data, content intelligence, and AI-powered creative capabilities to help brands move from simply reaching audiences to delivering relevance within the moments that matter most.”</p>
    </blockquote>
  </section>

  <section>
    <h2>Beta Status, Availability, and Market Context</h2>
    <p>The Dynamic Contextual Content solution is currently in beta and is expected to be live in the US by end of year.</p>
  </section>

  <section>
    <h2>Key Facts and Figures</h2>
    <ul>
      <li><strong>Dynamic Contextual Content (DCC)</strong> — a new approach to contextual, in-flight CTV advertising</li>
      <li><strong>Acxiom</strong> audience data integrated with NBCUniversal content metadata</li>
      <li>Expected US launch: by end of year (beta currently in place)</li>
      <li><strong>$75.6 billion</strong> in billings supporting Omnicom Media capabilities</li>
      <li><strong>40,000+</strong> specialists across <strong>70+</strong> markets</li>
      <li>Part of Omnicom's global media management network, powered by the Omni Intelligence Platform</li>
    </ul>
  </section>

  <section>
    <h2>About Omnicom Media</h2>
    <p>Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage <strong>$75.6 billion</strong> in billings, <strong>40,000+</strong> specialists across <strong>70+</strong> markets, and the industry's most powerful portfolio identity, commerce, and intelligence assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; core Omnicom Integrated Media offerings Acxiom, the world's premier identity solution, and the Flywheel digital commerce practice; and specialty services across the cloud consulting, creator, financial, healthcare, and sports & entertainment categories. For more information visit <a href="https://global.omnicommedia.com/" target="_blank" rel="nofollow">omnicommedia.com</a></p>
  </section>

  <section>
    <h2>Contact</h2>
    <p><strong>CONTACT:</strong> <a href="mailto:isabelle.gauvry@omc.com" target="_blank" rel="nofollow">isabelle.gauvry@omc.com</a></p>
  </section>
</article>

Omnicom Media and NBCUniversal unveiled Dynamic Contextual Content, a beta CTV solution that blends Acxiom audience data with NBCUniversal's content signals to tailor in-flight creative. The approach aims to boost relevance and measurement by delivering adaptive ads aligned to episodes and environments, with US rollout expected by year-end.

OMNICOM MEDIA AND NBCUNIVERSAL LAUNCH DYNAMIC CONTEXTUAL ADVERTISING SOLUTION TO REDEFINE CREATIVE PERFORMANCE IN CTV

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Industry News

Related News