Papa Rewards members get exclusive early access to the one-day-only drop at one select Atlanta Papa Johns restaurant Papa Johns is redefining pizza for the wellness-minded era. As more consumers look for ways to enjoy
Original sourcePapa Johns tests Protein Crust Pizza, targeting health-conscious consumers. Exclusive one-day drop for Papa Rewards members at one Atlanta location. Pizza contains up to 55 grams of protein, attracting wellness-focused customers. High-quality ingredients and commitment to no artificial additives emphasized. Success could lead to broader menu inclusion of Protein Crust Pizza.
The introduction of the health-focused product aligns with market trends. Historical examples show new product launches can boost sales and stock prices.
Initial consumer response from the one-day event may yield quick sales data. Immediate impact expected if product generates positive feedback.
The product launch could attract new customers, affecting sales in the near term. Successful reception may signal future growth opportunities.
Papa Rewards members get exclusive early access to the one-day-only drop at one select Atlanta Papa Johns restaurant
Papa Johns is redefining pizza for the wellness-minded era. As more consumers look for ways to enjoy the foods they love while staying aligned with more balanced lifestyles, Papa Johns is stepping into the moment and testing the Protein Crust Pizza, a perfectly portioned pizza with protein-infused dough. The Protein Crust Pizza is a limited, one-day-only release exclusive for Papa Rewards Members at one select Atlanta Papa Johns restaurant.
"People are thinking differently about how their favorite foods fit into their wellness-driven lifestyles," said Shivram Vaideeswaran, SVP of Brand Marketing at Papa Johns. "The demand for meals that are satisfying and protein-packed has never been higher. This drop gives our most loyal fans a first taste of what we've been working on, and if they love it, they might see it on the menu soon."
The Protein Crust Pizza is a personal 8-inch pizza packed with up to 55 grams of protein and topped with high quality ingredients with no artificial flavors or colors. The Protein Crust Pizza is available in two options:
"What makes this Protein Crust Pizza so special is that the dough alone delivers 23 grams of protein," said Mark Gabrovic, Papa Johns VP of Culinary. "From there, we layer on premium ingredients that pack the flavor punch and add even more protein. What we love about this pizza is that it delivers a more balanced, protein powered, delicious meal – without compromising on the quality the consumer has come to expect from Papa Johns."
This one-day-only drop is happening exclusively for Papa Rewards members at one store only in Atlanta on Wednesday, January 21. First come, first served, while supplies last. Local Papa Rewards members will be notified through their Papa Johns app about the participating location and drop details. Not a Papa Rewards member? Sign up here so you don't miss the next drop!
About Papa Johns
Papa John's International, Inc. (NASDAQ:PZZA) opened its doors in 1984 with one goal in mind: BETTER INGREDIENTS. BETTER PIZZA.® Papa Johns believes that using high-quality ingredients leads to superior quality pizzas. Its original dough is made of only six ingredients and is fresh, never frozen. Papa Johns tops its pizzas with real cheese made from mozzarella, pizza sauce made with vine-ripened tomatoes that go from vine to can in the same day and meat free of fillers. It was the first national pizza delivery chain to announce the removal of artificial flavors and synthetic colors from its entire food menu. Papa Johns is co-headquartered in Atlanta, Ga., and Louisville, Ky., and is the world's third-largest pizza delivery company with approximately 6,000 restaurants in approximately 50 countries and territories. For more information about the company or to order pizza online, visit www.PapaJohns.com or download the Papa Johns mobile app for iOS or Android.
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