Pizza Hut Partners with Tom Brady for Innovative "Pizza Before the Hut" Campaign
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), has officially announced the launch of its latest promotional campaign featuring NFL legend Tom Brady. The "Pizza Before the Hut" campaign incentivizes cities across the nation to engage their quarterbacks in a fun challenge during nationally televised games. Starting today, fans can also take advantage of a special $10 deal on Pizza Hut's biggest pizza, the 16" Big New Yorker.
Details of the "Pizza Before the Hut" Program
The innovative campaign invites any college or professional quarterback to shout "pizza" immediately before calling "hut" during a live game. If successful, the quarterback's city will receive a complimentary Big New Yorker pizza party.
To participate, fans can encourage their quarterbacks to seamlessly integrate the word "pizza" into their play call. This initiative not only promises to spice up game days, but also aims to foster a sense of community amongst fans.
National Advertising Campaign Featuring Tom Brady
Pizza Hut's promotion is brought to life through a nationwide advertisement featuring Tom Brady. In this light-hearted commercial, Brady embraces his iconic "hut" call in a humorous take where he transitions to a Pizza Hut delivery driver while emphasizing the connection between football and pizza.
“'Hut!' is woven into the fabric of football – it's the sound that sets every play in motion,” said Melissa Friebe, Chief Marketing Officer at Pizza Hut. “As we leaned into this unmistakable connection, we wanted to give that iconic call a Pizza Hut spin.”
Special Offer: Big New Yorker Pizza at Unbeatable Price
As part of the campaign, Pizza Hut is offering the Big New Yorker pizza for just $10 at participating locations. This limited-time offer features six extra-large slices, made with a fluffy New York-style crust and seasoned with parmesan and oregano, and is customizable with various toppings.
For a sneak peek at the ad and more details about the promotion, visit Pizza Hut's official site.
About Pizza Hut and Its Innovative Legacy
Founded in 1958 in Wichita, Kansas, Pizza Hut has grown to become a global leader in the pizza market, boasting nearly 20,000 restaurants in over 110 countries. With innovations like the Original Pan® and Original Stuffed Crust® pizzas, Pizza Hut has consistently pioneered advancements in the industry.
In 1994, Pizza Hut made history by allowing customers to place the first-ever online food order, and today, more than half of their transactions are digital. The brand continues to prioritize initiatives focusing on equity, environmental responsibility, and community impact.
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