<p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpan...

<p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">LOS ANGELES</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">Aug. 3, 2026</span> /PRNewswire/ -- <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4744060-1&amp;h=2550665559&amp;u=https%3A%2F%2Fschallfirm.com%2F&amp;a=Schall+Brown+%26+Schwartz+LLP" target="_blank" rel="nofollow">Schall Brown &amp; Schwartz LLP</a>, a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Planet Fitness, Inc. (&#34;Planet Fitness&#34; or &#34;the Company&#34;) (NYSE: <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4744060-1&amp;h=3437149076&amp;u=https%3A%2F%2Ffinance.yahoo.com%2Fquote%2FPLNT%2F&amp;a=PLNT" target="_blank" rel="nofollow">PLNT</a>) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission.</p>
<p xmlns="http://www.w3.org/1999/xhtml">If you purchased Planet Fitness, Inc. securities you may be entitled to compensation without payment of any out-of-pocket fees or costs. Shareholders who purchased shares of PLNT during the class period listed are encouraged to contact SBS to find out if they are eligible to recover their losses or lead this lawsuit. Appointment as lead plaintiff is not required to partake in any recovery. A lead plaintiff is a representative party acting on behalf of other class members in directing the litigation.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">CLASS PERIOD:</b> November 6, 2025 to May 6, 2026</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">DEADLINE:</b> September 14, 2026</p><p xmlns="http://www.w3.org/1999/xhtml">If you are a shareholder who suffered a loss, <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4744060-1&amp;h=145908249&amp;u=https%3A%2F%2Fschallfirm.com%2Fcases%2Fplanet-fitness-inc-3%2F&amp;a=click+here+to+participate" target="_blank" rel="nofollow">click here to participate</a>.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Details of the Case</b><b xmlns="http://www.w3.org/1999/xhtml">: </b>According to the Complaint, the Company made false and misleading statements to the market. Planet Fitness failed to effectively roll out a national price increase on its Black Card offering. The Company overstated its growth outlook. The Company exaggerated its ability to drive new member joins with its existing market campaign. Based on these facts, the Company&#39;s public statements were false and materially misleading throughout the class period. When the market learned the truth about Planet Fitness, investors suffered damages.</p><p xmlns="http://www.w3.org/1999/xhtml">We encourage investors to contact Brian Schall and David Schwartz of Schall Brown &amp; Schwartz, 2049 Century Park East, Suite 2460, Los Angeles, CA 90067, at 310-301-3335, to discuss your rights free of charge. You can also reach us through the firm&#39;s website at <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4744060-1&amp;h=1639423806&amp;u=http%3A%2F%2Fpr.report%2FmIwBkOrU&amp;a=www.schallfirm.com" target="_blank" rel="nofollow">www.schallfirm.com</a>, or by email at <a xmlns="http://www.w3.org/1999/xhtml" href="mailto:bschall@schallfirm.com" target="_blank" rel="nofollow">bschall@schallfirm.com</a>.</p><p xmlns="http://www.w3.org/1999/xhtml">The class, in this case, has not yet been certified, and until certification occurs, you are not represented by an attorney. If you choose to take no action, you can remain an absent class member.</p><p xmlns="http://www.w3.org/1999/xhtml"><a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4744060-1&amp;h=326428647&amp;u=https%3A%2F%2Fschallfirm.com%2Fcases%2Fplanet-fitness-inc-3%2F&amp;a=Join+the+case" target="_blank" rel="nofollow">Join the case</a> to recover your losses</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Why SBS:</b> Schall Brown &amp; Schwartz represents investors around the world, specializing in securities class action lawsuits and shareholder rights litigation. SBS brings together the extensive experience and diverse skillsets of founding partners Brian Schall, Andrew Brown, and David Schwartz. SBS attorneys are responsible for recovering over a billion dollars for violations of securities laws and corporate misfeasance.  </p><p xmlns="http://www.w3.org/1999/xhtml">This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and rules of ethics.             </p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">CONTACT:</b></p><p xmlns="http://www.w3.org/1999/xhtml">Schall Brown &amp; Schwartz LLP</p><p xmlns="http://www.w3.org/1999/xhtml">Brian Schall, Esq.,</p><p xmlns="http://www.w3.org/1999/xhtml">Andrew Brown, Esq.,</p><p xmlns="http://www.w3.org/1999/xhtml">David Schwartz, Esq.,</p><p xmlns="http://www.w3.org/1999/xhtml"><a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4744060-1&amp;h=2879760865&amp;u=http%3A%2F%2Fwww.schallfirm.com%2F&amp;a=www.schallfirm.com" target="_blank" rel="nofollow">www.schallfirm.com</a></p><p xmlns="http://www.w3.org/1999/xhtml">Office: 310-301-3335</p><p xmlns="http://www.w3.org/1999/xhtml"><a xmlns="http://www.w3.org/1999/xhtml" href="mailto:info@schallfirm.com" target="_blank" rel="nofollow">info@schallfirm.com</a></p>



<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=LA17469&amp;sd=2026-08-03"></img> View original content:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/planet-fitness-inc-investor-alert-contact-sbs-by-september-14-2026-for-opportunity-to-lead-securities-fraud-lawsuit-302840835.html" target="_blank">https://www.prnewswire.com/news-releases/planet-fitness-inc-investor-alert-contact-sbs-by-september-14-2026-for-opportunity-to-lead-securities-fraud-lawsuit-302840835.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE Schall, Brown &amp; Schwartz LLP</p>

PLNT

Planet Fitness, Inc. Investor Alert: Contact SBS by September 14, 2026 for Opportunity to Lead Securities Fraud Lawsuit

Planet Fitness Faces Securities Class Action Over Pricing and Growth Claims

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>&lt;p xmlns=&quot;http://www.w3.org/1999/xhtml&quot;&gt;&lt;span xmlns=&quot;http://www.w3.org/1999/xhtml&quot; class=&quot;legendSpan...</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Schall Brown &amp; Schwartz LLP publicizes a securities class action against Planet Fitness, alleging false statements on Black Card pricing and growth prospects during Nov 2025–May 2026. The case could add near-term volatility for PLNT if new facts emerge, though no certification yet. The deadline for lead plaintiff submissions is Sept 14, 2026.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Lawsuit alleges PLNT misled investors; claims under 10b-5.</li><li>Class period: Nov 6, 2025 to May 6, 2026; deadline Sept 14, 2026.</li><li>Alleges failure to roll out Black Card price increases and overstated growth.</li><li>No certification yet; lead plaintiff appointment optional.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Planet Fitness, Inc. (PLNT)</strong>: Defendant; legal risk could affect equity value depending on case outcome.</li><li><strong>Schall Brown &amp; Schwartz LLP (N/A)</strong>: Plaintiff-representation law firm; no direct market impact unless linked to material PLNT facts.</li></ul>
  </section>

  <section data-block="category">
    <h3>Legal</h3>
    <p>Legal category fits due to securities-class-action framing against PLNT; potential, but uncertain, impact on fundamentals.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>PLNT stock may swing on lawsuit headlines and damages potential.</li><li>Class period and deadline may trigger near-term intraday volatility.</li><li>No immediate cash costs unless a damages award or settlement occurs.</li><li>Outcome hinges on evidence of false statements and market impact.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Class Period: Nov 6, 2025 to May 6, 2026.</li><li>Deadline to seek lead plaintiff: Sept 14, 2026.</li><li>Alleges violations of Section 10(b) and 20(a) and Rule 10b-5.</li><li>Plaintiff claims misstatements regarding Black Card pricing and growth outlook.</li><li>Planet Fitness, Inc. ticker: PLNT on NYSE.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Expect short-term volatility on headlines; long-term impact depends on case facts and outcome.</p>
  </section>
</section>


<article>
  <section>
    <h2>Investor Alert: SBS Reminds PLNT Investors of Securities Class Action Against Planet Fitness</h2>
    <p>LOS ANGELES, Aug. 3, 2026 — Schall Brown & Schwartz LLP (SBS), a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Planet Fitness, Inc. (&quot;Planet Fitness&quot; or &quot;the Company&quot;) (NYSE: PLNT) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission.</p>
    <p>If you purchased Planet Fitness, Inc. securities you may be entitled to compensation without payment of any out-of-pocket fees or costs. Shareholders who purchased shares of PLNT during the class period listed are encouraged to contact SBS to find out if they are eligible to recover their losses or lead this lawsuit. Appointment as lead plaintiff is not required to partake in any recovery. A lead plaintiff is a representative party acting on behalf of other class members in directing the litigation.</p>
  </section>

  <section>
    <ul>
      <li><strong>CLASS PERIOD:</strong> November 6, 2025 to May 6, 2026</li>
      <li><strong>DEADLINE:</strong> September 14, 2026</li>
    </ul>
  </section>

  <section>
    <p>If you are a shareholder who suffered a loss, <a href="https://edge.prnewswire.com/c/link/?t=0&l=en&o=4744060-1&h=145908249&u=https%3A%2F%2Fschallfirm.com%2Fcases%2Fplanet-fitness-inc-3%2F&a=click+here+to+participate" target="_blank" rel="nofollow">click here to participate</a>.</p>

    <section>
      <h3>Details of the Case</h3>
      <p>According to the Complaint, the Company made false and misleading statements to the market. <em>Planet Fitness</em> failed to effectively roll out a national price increase on its <em>Black Card</em> offering. The Company overstated its growth outlook. The Company exaggerated its ability to drive new member joins with its existing market campaign. Based on these facts, the Company's public statements were false and materially misleading throughout the class period. When the market learned the truth about Planet Fitness, investors suffered damages.</p>
    </section>
  </section>

  <section>
    <p>We encourage investors to contact Brian Schall and David Schwartz of Schall Brown & Schwartz, 2049 Century Park East, Suite 2460, Los Angeles, CA 90067, at 310-301-3335, to discuss your rights free of charge. You can also reach us through the firm's website at www.schallfirm.com, or by email at bschall@schallfirm.com.</p>
    <p>The class, in this case, has not yet been certified, and until certification occurs, you are not represented by an attorney. If you choose to take no action, you can remain an absent class member.</p>
    <p><a href="https://edge.prnewswire.com/c/link/?t=0&l=en&o=4744060-1&h=326428647&u=https%3A%2F%2Fschallfirm.com%2Fcases%2Fplanet-fitness-inc-3%2F&a=Join+the+case" target="_blank" rel="nofollow">Join the case</a> to recover your losses</p>
  </section>

  <section>
    <h3>Why SBS: Securities Class Action Expertise</h3>
    <p><strong>Why SBS:</strong> Schall Brown & Schwartz represents investors around the world, specializing in securities class action lawsuits and shareholder rights litigation. SBS brings together the extensive experience and diverse skillsets of founding partners Brian Schall, Andrew Brown, and David Schwartz. SBS attorneys are responsible for recovering over a billion dollars for violations of securities laws and corporate misfeasance.</p>
    <p>This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and rules of ethics.</p>
  </section>

  <section>
    <h3>Contact Information</h3>
    <p>Schall Brown & Schwartz LLP</p>
    <p>Brian Schall, Esq.,</p>
    <p>Andrew Brown, Esq.,</p>
    <p>David Schwartz, Esq.,</p>
    <p><a href="https://www.schallfirm.com" target="_blank" rel="nofollow">www.schallfirm.com</a></p>
    <p>Office: 310-301-3335</p>
    <p><a href="mailto:info@schallfirm.com" target="_blank" rel="nofollow">info@schallfirm.com</a></p>
  </section>

  <section>
    <p><a href="https://www.prnewswire.com/news-releases/planet-fitness-inc-investor-alert-contact-sbs-by-september-14-2026-for-opportunity-to-lead-securities-fraud-lawsuit-302840835.html" target="_blank" rel="nofollow">View original content</a></p>
    <p>SOURCE Schall, Brown & Schwartz LLP</p>
  </section>
</article>

Schall Brown & Schwartz LLP publicizes a securities class action against Planet Fitness, alleging false statements on Black Card pricing and growth prospects during Nov 2025–May 2026. The case could add near-term volatility for PLNT if new facts emerge, though no certification yet. The deadline for lead plaintiff submissions is Sept 14, 2026.

News insight

Planet Fitness, Inc. Investor Alert: Contact SBS by September 14, 2026 for Opportunity to Lead Securities Fraud Lawsuit

AI summary

Sentiment rationale

Key facts

Legal