
Prudential Financial, Inc. (NYSE:PRU) (&#34;Prudential&#34;) announced today that it has received notice of an unsolicited mini-tender offer by Potemkin Limited (&#34;Potemkin&#34;) to purchase up to 100,000 shares of Prudential common

<p xmlns="http://www.w3.org/1999/xhtml">
Prudential Financial, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/PRU">PRU</a>) ("Prudential") announced today that it has received notice of an unsolicited mini-tender offer by Potemkin Limited ("Potemkin") to purchase up to 100,000 shares of Prudential common stock from Prudential shareholders. The offer represents approximately 0.03% of Prudential's shares of common stock outstanding. Potemkin's offer price of $60.70 per share is approximately 37.36% below the $96.90 closing price of Prudential common stock on the New York Stock Exchange on April 10, 2026.

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<b xmlns="http://www.w3.org/1999/xhtml">Prudential does not endorse Potemkin's unsolicited mini-tender offer and recommends that shareholders do not tender their shares in response to Potemkin's offer because the offer is at a price that is significantly below the current market value of Prudential's common stock.</b>

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Prudential is not associated in any way with Potemkin, its mini-tender offer, or its mini-tender offer documents. Potemkin's offer is generally not subject to the information filing requirements of the Securities Exchange Act, and Potemkin is not generally required to file reports, proxy statements, or other information with the U.S. Securities and Exchange Commission ("SEC") relating to its business, financial condition or otherwise.

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Potemkin has made similar mini-tender offers for shares of other companies. Mini-tender offers, such as this one, seek to acquire less than 5% of a company's shares outstanding, thereby avoiding many disclosure and procedural requirements of the SEC. As a result, mini-tender offers do not provide investors with the same level of protections as provided by larger tender offers under U.S. securities laws.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The SEC has cautioned investors that some bidders making mini-tender offers at below-market prices are "hoping that they will catch investors off guard if the investors do not compare the offer price to the current market price." The SEC's cautionary advice to investors on mini-tender offers is available at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sec.gov%2Finvestor%2Fpubs%2Fminitend.htm&amp;esheet=54498159&amp;newsitemid=20260413195951&amp;lan=en-US&amp;anchor=www.sec.gov%2Finvestor%2Fpubs%2Fminitend.htm&amp;index=1&amp;md5=43991acfc42f82c969a0b7d7eff44cc9" shape="rect">www.sec.gov/investor/pubs/minitend.htm</a>.

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Prudential urges investors to obtain current market quotations for their shares, consult with their broker or financial advisor, and exercise caution with respect to Potemkin's offer.

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<b xmlns="http://www.w3.org/1999/xhtml">Shareholders who have not responded to Potemkin's offer are advised to take no action.</b> Shareholders who have already tendered their shares may withdraw them within 14 days after the date of delivery of the shareholder's Acceptance Form by providing notice as described in the Potemkin mini-tender offer documents, prior to the expiration of the offer, currently scheduled for Friday, March 26, 2027, 5 p.m. Eastern Time. Prudential encourages shareholders to carefully review the "Withdrawal Rights" section of the offer documents.

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Brokers and dealers, as well as other market participants, are encouraged to review the SEC's letter regarding broker-dealer mini-tender offer dissemination and disclosure at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sec.gov%2Fdivisions%2Fmarketreg%2Fminitenders%2Fsia072401.htm&amp;esheet=54498159&amp;newsitemid=20260413195951&amp;lan=en-US&amp;anchor=www.sec.gov%2Fdivisions%2Fmarketreg%2Fminitenders%2Fsia072401.htm&amp;index=2&amp;md5=24556f8539b281e52bf63c5693cc0ffe" shape="rect">www.sec.gov/divisions/marketreg/minitenders/sia072401.htm</a> and the NASD Notice to Members 99-53, issued July 1999, regarding guidance to members forwarding mini-tender offers to their customers, which can be found at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.finra.org%2Fsites%2Fdefault%2Ffiles%2FNoticeDocument%2Fp004221.pdf&amp;esheet=54498159&amp;newsitemid=20260413195951&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.finra.org%2Fsites%2Fdefault%2Ffiles%2FNoticeDocument%2Fp004221.pdf&amp;index=3&amp;md5=ed036c846256754218cf0d98da521e9f" shape="rect">http://www.finra.org/sites/default/files/NoticeDocument/p004221.pdf</a>.

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Prudential requests that a copy of this news release be included with all distributions of materials relating to Potemkin's mini-tender offer regarding shares of Prudential common stock.

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<b xmlns="http://www.w3.org/1999/xhtml">About Prudential Financial</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Prudential Financial, Inc. ((<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp, url=https%3A%2F%2Finvestor.prudential.com%2Foverview%2Fdefault.aspx&amp, esheet=54498159&amp, newsitemid=20260413195951&amp, lan=en-US&amp, anchor=NYSE%3A+PRU&amp, index=4&amp, NYSE:<a class="ticker" href="https://www.benzinga.com/quote/PRU">PRU</a>), a global financial services leader and premier active global investment manager with approximately $1.6 trillion in assets under management as of December 31, 2025, has operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential's iconic Rock symbol has stood for strength, stability, expertise, and innovation for over 150 years. For more information, please visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.prudential.com%2Foverview%2Fdefault.aspx&amp;esheet=54498159&amp;newsitemid=20260413195951&amp;lan=en-US&amp;anchor=news.prudential.com&amp;index=5&amp;md5=80d037d3736112bad5e7a378ba60087b" shape="rect">news.prudential.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260413195951r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260413195951/en/" rel="nofollow">https://www.businesswire.com/news/home/20260413195951/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Prudential:</b> Emily Blum; <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:emily.blum@prudential.com" shape="rect">emily.blum@prudential.com</a>

</p>

Prudential Financial Recommends Shareholders Reject Unsolicited Mini-Tender Offer from Potemkin Limited

Prudential advises shareholders against Potemkin's unsolicited mini-tender offer

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Prudential Financial, Inc. (NYSE:PRU) (&amp;#34;Prudential&amp;#34;) announced today that it has received notice of an unsolicited mini-tender offer by Potemkin Limited (&amp;#34;Potemkin&amp;#34;) to purchase up to 100,000 shares of Prudential common</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Prudential has rejected an unsolicited mini-tender offer from Potemkin Limited, proposing to buy shares at a significant discount. This action underscores Prudential&#039;s commitment to shareholder value and market integrity, which may maintain or enhance investor confidence in the company&#039;s stock.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Potemkin Limited offers to purchase 100,000 PRU shares at $60.70.</li><li>The offer price is 37.36% below PRU&#039;s recent market price.</li><li>Prudential urges shareholders to reject the mini-tender offer.</li><li>This offer represents only 0.03% of Prudential&#039;s outstanding shares.</li><li>Historical mini-tender offers often lack investor protections compared to larger offers.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Potemkin Limited (N/A)</strong>: Offers subpar pricing; Prudential strongly advises against acceptance.</li><li><strong>Securities and Exchange Commission (N/A)</strong>: Provides cautionary guidance against lowball offers, protecting investor interests.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>This fits under &#039;Corporate Developments&#039; as Prudential takes a definitive stance against unsolicited offers that may compromise shareholder value.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Potemkin&#039;s offer is significantly below market value, likely reassuring existing shareholders.</li><li>Market confidence may maintain in PRU due to strong SEC cautions against mini-tender offers.</li><li>An increase in shareholder communication and protection may drive PRU&#039;s stock stability.</li><li>How investors react to Prudential&#039;s stance could affect future trading volumes.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Potemkin&#039;s offer price: $60.70, 37.36% below PRU&#039;s recent $96.90.</li><li>Offer represents 0.03% of Prudential&#039;s total shares outstanding.</li><li>Shareholders can withdraw acceptance of Potemkin&#039;s offer for 14 days post-acceptance.</li><li>SEC warns about risks of mini-tender offers differing from standard offers.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Consider maintaining or acquiring PRU positions as the share value remains strong.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml">
Prudential Financial, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/PRU">PRU</a>) ("Prudential") announced today that it has received notice of an unsolicited mini-tender offer by Potemkin Limited ("Potemkin") to purchase up to 100,000 shares of Prudential common stock from Prudential shareholders. The offer represents approximately 0.03% of Prudential's shares of common stock outstanding. Potemkin's offer price of $60.70 per share is approximately 37.36% below the $96.90 closing price of Prudential common stock on the New York Stock Exchange on April 10, 2026.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Prudential does not endorse Potemkin's unsolicited mini-tender offer and recommends that shareholders do not tender their shares in response to Potemkin's offer because the offer is at a price that is significantly below the current market value of Prudential's common stock.</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Prudential is not associated in any way with Potemkin, its mini-tender offer, or its mini-tender offer documents. Potemkin's offer is generally not subject to the information filing requirements of the Securities Exchange Act, and Potemkin is not generally required to file reports, proxy statements, or other information with the U.S. Securities and Exchange Commission ("SEC") relating to its business, financial condition or otherwise.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Potemkin has made similar mini-tender offers for shares of other companies. Mini-tender offers, such as this one, seek to acquire less than 5% of a company's shares outstanding, thereby avoiding many disclosure and procedural requirements of the SEC. As a result, mini-tender offers do not provide investors with the same level of protections as provided by larger tender offers under U.S. securities laws.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The SEC has cautioned investors that some bidders making mini-tender offers at below-market prices are "hoping that they will catch investors off guard if the investors do not compare the offer price to the current market price." The SEC's cautionary advice to investors on mini-tender offers is available at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sec.gov%2Finvestor%2Fpubs%2Fminitend.htm&amp;esheet=54498159&amp;newsitemid=20260413195951&amp;lan=en-US&amp;anchor=www.sec.gov%2Finvestor%2Fpubs%2Fminitend.htm&amp;index=1&amp;md5=43991acfc42f82c969a0b7d7eff44cc9" shape="rect">www.sec.gov/investor/pubs/minitend.htm</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Prudential urges investors to obtain current market quotations for their shares, consult with their broker or financial advisor, and exercise caution with respect to Potemkin's offer.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Shareholders who have not responded to Potemkin's offer are advised to take no action.</b> Shareholders who have already tendered their shares may withdraw them within 14 days after the date of delivery of the shareholder's Acceptance Form by providing notice as described in the Potemkin mini-tender offer documents, prior to the expiration of the offer, currently scheduled for Friday, March 26, 2027, 5 p.m. Eastern Time. Prudential encourages shareholders to carefully review the "Withdrawal Rights" section of the offer documents.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Brokers and dealers, as well as other market participants, are encouraged to review the SEC's letter regarding broker-dealer mini-tender offer dissemination and disclosure at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sec.gov%2Fdivisions%2Fmarketreg%2Fminitenders%2Fsia072401.htm&amp;esheet=54498159&amp;newsitemid=20260413195951&amp;lan=en-US&amp;anchor=www.sec.gov%2Fdivisions%2Fmarketreg%2Fminitenders%2Fsia072401.htm&amp;index=2&amp;md5=24556f8539b281e52bf63c5693cc0ffe" shape="rect">www.sec.gov/divisions/marketreg/minitenders/sia072401.htm</a> and the NASD Notice to Members 99-53, issued July 1999, regarding guidance to members forwarding mini-tender offers to their customers, which can be found at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.finra.org%2Fsites%2Fdefault%2Ffiles%2FNoticeDocument%2Fp004221.pdf&amp;esheet=54498159&amp;newsitemid=20260413195951&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.finra.org%2Fsites%2Fdefault%2Ffiles%2FNoticeDocument%2Fp004221.pdf&amp;index=3&amp;md5=ed036c846256754218cf0d98da521e9f" shape="rect">http://www.finra.org/sites/default/files/NoticeDocument/p004221.pdf</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Prudential requests that a copy of this news release be included with all distributions of materials relating to Potemkin's mini-tender offer regarding shares of Prudential common stock.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Prudential Financial</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Prudential Financial, Inc. ((<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp, url=https%3A%2F%2Finvestor.prudential.com%2Foverview%2Fdefault.aspx&amp, esheet=54498159&amp, newsitemid=20260413195951&amp, lan=en-US&amp, anchor=NYSE%3A+PRU&amp, index=4&amp, NYSE:<a class="ticker" href="https://www.benzinga.com/quote/PRU">PRU</a>), a global financial services leader and premier active global investment manager with approximately $1.6 trillion in assets under management as of December 31, 2025, has operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential's iconic Rock symbol has stood for strength, stability, expertise, and innovation for over 150 years. For more information, please visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.prudential.com%2Foverview%2Fdefault.aspx&amp;esheet=54498159&amp;newsitemid=20260413195951&amp;lan=en-US&amp;anchor=news.prudential.com&amp;index=5&amp;md5=80d037d3736112bad5e7a378ba60087b" shape="rect">news.prudential.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260413195951r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260413195951/en/" rel="nofollow">https://www.businesswire.com/news/home/20260413195951/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Prudential:</b> Emily Blum; <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:emily.blum@prudential.com" shape="rect">emily.blum@prudential.com</a>

</p>

Prudential has rejected an unsolicited mini-tender offer from Potemkin Limited, proposing to buy shares at a significant discount. This action underscores Prudential's commitment to shareholder value and market integrity, which may maintain or enhance investor confidence in the company's stock.

Prudential Financial Recommends Shareholders Reject Unsolicited Mini-Tender Offer from Potemkin Limited

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

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