PureCycle Technologies Partners for Sustainability at College Football Playoff
ORLANDO, Fla., Jan. 14, 2026 – PureCycle Technologies, Inc. (Nasdaq: PCT) has announced a groundbreaking partnership with Churchill Container and 4ocean to promote sustainability at this year's College Football Playoff National Championship. Fans attending the championship game on January 15 at Hard Rock Stadium will have the opportunity to purchase the Run It Back™ souvenir cups, produced from PureCycle’s innovative recycled plastic.
Environmental Impact of the Initiative
This collaboration signifies a remarkable shift in addressing plastic pollution at large sporting events. Traditionally, single-use cups contribute heavily to waste; however, the Run It Back™ cups offer a durable and reusable option that not only reduces environmental impact but also serves as a memorable keepsake from college football’s biggest game.
- Every 20 cups sold will fund the removal of one pound of trash from the ocean.
- Aimed at reducing environmental footprints at sporting events nationwide.
- Supports global efforts to address plastic pollution through responsible consumption.
Statements from Key Stakeholders
Erik Johnson of Churchill Container emphasized the importance of sustainability, stating, “Championship moments deserve championship sustainability. By partnering with PureCycle and 4ocean, we’re ensuring that every fan who purchases a Run It Back™ cup isn’t just taking home a piece of the game, they’re also actively contributing to cleaner oceans and a healthier planet.”
Adding to this sentiment, Alex Schulze, CEO and Cofounder of 4ocean, noted that with every cup sold, significant oceanic impact is achieved: “We’re stoked to partner with Churchill Container during the College Football Playoff. This initiative aligns with our mission to remove harmful plastic and promote ocean conservation.”
Innovative Recycling Process
The Run It Back™ cups, available at various concession stands throughout the stadium, are manufactured using PureCycle’s PureFive® resin. This patented material is the result of an advanced dissolution recycling process that transforms post-consumer plastic waste into high-quality, food-safe recycled materials. Dustin Olson, CEO of PureCycle, stated, “Driving sustainability is a team sport, and when you collaborate, it becomes a force multiplier.”
Broader Sustainability Goals
In addition to this initiative, the College Football Playoff is collaborating with 4ocean through its Playoff Green initiative, aiming to eliminate 5,000 pounds of plastic and debris from oceans, rivers, and coastlines globally. This strategic partnership further underscores the growing momentum in the sports industry to implement sustainable practices.
About the Partner Organizations
PureCycle Technologies, a subsidiary of PureCycle Technologies, Inc., holds a global license for the patented dissolution recycling technology developed by The Procter & Gamble Company. This technology allows the conversion of polypropylene plastic (designated as #5 plastic) into a continuously renewable resource.
Churchill Container has over 45 years of experience producing reusable and recyclable drinkware, leading the market in collectible concession items across numerous sporting venues. They are dedicated to sustainability, actively recycling their plastic waste.
4ocean, based in Boca Raton, FL, focuses on ending the ocean plastic crisis. As a Certified B Corp, they utilize the power of business to fund ocean cleanup operations that recover millions of pounds of plastic debris annually.