
Pursuit Attractions and Hospitality, Inc. (&#34;Pursuit&#34;) (NYSE:PRSU) today announced that it has completed the sale of its Flyover flying theater attraction business (&#34;Flyover&#34;) to Brogent Technologies

<p xmlns="http://www.w3.org/1999/xhtml">
Pursuit Attractions and Hospitality, Inc. ("Pursuit") (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/PRSU">PRSU</a>) today announced that it has completed the sale of its Flyover flying theater attraction business ("Flyover") to Brogent Technologies Inc. for $75 million, subject to customary purchase price adjustments, representing a multiple of approximately 14.5 times Flyover’s 2025 Adjusted EBITDA contribution. The $75 million purchase price was revised downward from the originally agreed $78.4 million in connection with the resolution of certain closing conditions, with the reduction more than offset by the earnings of the business during the April to July extended closing period.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"The sale of Flyover aligns our portfolio with our go-forward strategy to grow our core sightseeing attractions and hospitality experiences in iconic destinations and deliver on our Vision 2030 targets," said David Barry, Pursuit president and chief executive officer. "With the transaction complete, we further sharpen our singular focus with substantial capacity to reinvest in high-return organic growth projects, strategic acquisitions, and opportunistic share repurchases."

</p><p xmlns="http://www.w3.org/1999/xhtml">
Flyover provides guests with multi-sensory flying theater experiences showcasing awe-inspiring scenery from around the world with state-of-the-art motion seating, media, and special effects. During 2025, Flyover welcomed 1.4 million visitors across its four locations in Vancouver, Iceland, Las Vegas, and Chicago. Brogent is a global leader in flying ride technology and attraction engineering, delivering over 100 media-based attraction solutions in more than 20 countries.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"Flyover delivers exceptional guest experiences, led by a strong team," shared Barry. "The business will be well positioned for continued success under a new strategic owner focused on maximizing its growth potential."

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Pursuit</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Pursuit Attractions and Hospitality, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/PRSU">PRSU</a>) is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. Pursuit’s elevated hospitality experiences include world-class point-of-interest attractions and distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with stunning national parks and renowned global travel locations. For more information, visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pursuit.com%2F&amp;esheet=54580638&amp;newsitemid=20260731172398&amp;lan=en-US&amp;anchor=pursuit.com&amp;index=1&amp;md5=85bc1ce522941a499ba0ba140d1b158a" shape="rect">pursuit.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Brogent</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Brogent Technologies Inc. is a publicly listed immersive technology company specializing in flying theater ride systems and integrated attraction solutions. Founded in 2001, Brogent has delivered over 100 media-based attraction solutions across more than 20 countries and is recognized for its engineering quality, safety standards, and long-term operational reliability. Brogent serves theme parks, cultural attractions, and location-based entertainment operators globally. For more information, visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.brogent.com&amp;esheet=54580638&amp;newsitemid=20260731172398&amp;lan=en-US&amp;anchor=www.brogent.com&amp;index=2&amp;md5=6ab3d7ba48f95321e648d08a668d4a43" shape="rect">www.brogent.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Flyover</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Flyover is an immersive experience of awe and wonder, transporting guests through the planet’s most epic places through exhilarating flying journeys. The attraction utilizes flight motion seats engineered to swoop, dip and turn, giving guests a feeling of flight, while a 65-foot (20-meter) spherical screen provides guests with an unparalleled flight across iconic locations and natural landscapes. Special effects, including wind, mist and scents, create an unforgettable entertainment experience. Flyover currently operates immersive attractions in Las Vegas, Vancouver, Chicago, and Iceland. For more information about Flyover, visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.experienceflyover.com&amp;esheet=54580638&amp;newsitemid=20260731172398&amp;lan=en-US&amp;anchor=experienceflyover.com&amp;index=3&amp;md5=967f90dfe36bbba5c2c24d2f8d98a7d6" shape="rect">experienceflyover.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Forward-Looking Statements</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
This press release contains a number of forward-looking statements. Words, and variations of words, such as "will," "can," "may," "expect," "would," "could," "might," "intend," "plan," "believe," "estimate," "anticipate," "deliver," "seek," "aim," "potential," "target," "outlook," and similar expressions are intended to identify forward-looking statements. Such forward-looking statements include those that address activities, events or developments that Pursuit or its management believes or anticipates may occur in the future, including all statements regarding the company’s expectations concerning the travel industry and the markets in which Pursuit operates; management’s expectations concerning future financial performance, including its 2026 and long-term outlook and the related underlying assumptions; its growth plans and strategies, including with respect to investments, growth capital expenditures and acquisitions; its ability to opportunistically return capital to shareholders through share repurchases; its expectations concerning the Flyover transaction and other statements that are not historical fact. These forward-looking statements are subject to a host of risks and uncertainties, many of which are beyond the company’s control, which could cause actual results to differ materially from those in the forward-looking statements. Important factors that could cause actual results to differ materially from those described in forward-looking statements are set forth under Item 1A, "Risk Factors," of Pursuit’s most recent annual report on Form 10-K filed with the Securities and Exchange Commission ("SEC"), as well as any future reports the company may file with the SEC. The company disclaims and does not undertake any obligation to update or revise any forward-looking statement in this press release except as required by applicable law or regulation.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Availability of Information on Pursuit Website</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Pursuit routinely uses its investor relations website (<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Finvestors.pursuit.com%2Foverview%2Fdefault.aspx&amp;esheet=54580638&amp;newsitemid=20260731172398&amp;lan=en-US&amp;anchor=investors.pursuit.com&amp;index=4&amp;md5=9f6da9a940af4b4e667a078fbced07ec" shape="rect">investors.pursuit.com</a>) to post presentations to investors and other important information, including information that may be material. Accordingly, Pursuit encourages investors and others interested in Pursuit to review the information it makes public on its investor relations website.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260731172398r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260731172398/en/" rel="nofollow">https://www.businesswire.com/news/home/20260731172398/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Carrie Long or Michelle Porhola
<br xmlns="http://www.w3.org/1999/xhtml"></br>Investor Relations Contacts
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:IR@pursuit.com" shape="rect">IR@pursuit.com 
</a><br xmlns="http://www.w3.org/1999/xhtml"></br>(602) 207-2681

</p><p xmlns="http://www.w3.org/1999/xhtml">
Jessica Harcombe Fleming
<br xmlns="http://www.w3.org/1999/xhtml"></br>Media Contact
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:Communications@pursuit.com" shape="rect">Communications@pursuit.com 
</a><br xmlns="http://www.w3.org/1999/xhtml"></br>(403) 498-8420

</p>

PRSU

Pursuit Completes Strategic Divestiture of Flyover Business, Strengthening Focus on Growth in Iconic Destinations

Pursuit sells Flyover for $75 million to refocus capital on core growth

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Pursuit Attractions and Hospitality, Inc. (&amp;#34;Pursuit&amp;#34;) (NYSE:PRSU) today announced that it has completed the sale of its Flyover flying theater attraction business (&amp;#34;Flyover&amp;#34;) to Brogent Technologies</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Pursuit completed the Flyover sale to Brogent for $75 million, down from $78.4 million, with adjustments. The company frames the deal as refinements to its Vision 2030 strategy, enabling greater investment in core attractions, strategic acquisitions, and buybacks. The step sharpens Pursuit’s growth trajectory by reallocating capital to high-return opportunities.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Pursuit sells Flyover to Brogent for $75 million, subject to adjustments.</li><li>Deal implies ~14.5x Flyover’s 2025 Adjusted EBITDA contribution.</li><li>Original price was $78.4 million; reduction offset by closing-period earnings.</li><li>Flyover delivered 1.4 million visitors in 2025 across four locations.</li><li>Pursuit will reinvest in core attractions, acquisitions, and opportunistic share repurchases.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Pursuit Attractions and Hospitality, Inc. (PRSU)</strong>: Seller; proceeds may fund buybacks and capex, shifting toward core attractions.</li><li><strong>Flyover (N/A)</strong>: Asset sold; contributed approximately $5.17m of 2025 Adjusted EBITDA (implied).</li><li><strong>Brogent Technologies Inc. (N/A)</strong>: Buyer; global immersive tech provider expanding Flyover&#039;s footprint under new ownership.</li></ul>
  </section>

  <section data-block="category">
    <h3>M&amp;A</h3>
    <p>M&amp;A category; highlights strategic asset sale enabling capital reallocation toward core growth and shareholder returns.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Flyover sale completes; Pursuit to receive $75 million cash, subject to adjustments.</li><li>Valuation at ~14.5x Flyover&#039;s 2025 Adjusted EBITDA.</li><li>Proceeds to fund share repurchases and growth investments.</li><li>Management reiterates focus on core destinations per Vision 2030.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Buyer: Brogent Technologies Inc.</li><li>Sale price: $75 million (down from $78.4 million).</li><li>Valuation multiple: ~14.5x Flyover&#039;s 2025 Adjusted EBITDA.</li><li>Flyover 2025 visitors: 1.4 million across Vancouver, Iceland, Las Vegas, Chicago.</li><li>Flyover locations: Vancouver, Iceland, Las Vegas, Chicago.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Neutral to modestly bullish over 3–6 months as proceeds fund buybacks and growth capex.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml">
Pursuit Attractions and Hospitality, Inc. ("Pursuit") (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/PRSU">PRSU</a>) today announced that it has completed the sale of its Flyover flying theater attraction business ("Flyover") to Brogent Technologies Inc. for $75 million, subject to customary purchase price adjustments, representing a multiple of approximately 14.5 times Flyover’s 2025 Adjusted EBITDA contribution. The $75 million purchase price was revised downward from the originally agreed $78.4 million in connection with the resolution of certain closing conditions, with the reduction more than offset by the earnings of the business during the April to July extended closing period.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"The sale of Flyover aligns our portfolio with our go-forward strategy to grow our core sightseeing attractions and hospitality experiences in iconic destinations and deliver on our Vision 2030 targets," said David Barry, Pursuit president and chief executive officer. "With the transaction complete, we further sharpen our singular focus with substantial capacity to reinvest in high-return organic growth projects, strategic acquisitions, and opportunistic share repurchases."

</p><p xmlns="http://www.w3.org/1999/xhtml">
Flyover provides guests with multi-sensory flying theater experiences showcasing awe-inspiring scenery from around the world with state-of-the-art motion seating, media, and special effects. During 2025, Flyover welcomed 1.4 million visitors across its four locations in Vancouver, Iceland, Las Vegas, and Chicago. Brogent is a global leader in flying ride technology and attraction engineering, delivering over 100 media-based attraction solutions in more than 20 countries.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"Flyover delivers exceptional guest experiences, led by a strong team," shared Barry. "The business will be well positioned for continued success under a new strategic owner focused on maximizing its growth potential."

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Pursuit</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Pursuit Attractions and Hospitality, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/PRSU">PRSU</a>) is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. Pursuit’s elevated hospitality experiences include world-class point-of-interest attractions and distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with stunning national parks and renowned global travel locations. For more information, visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pursuit.com%2F&amp;esheet=54580638&amp;newsitemid=20260731172398&amp;lan=en-US&amp;anchor=pursuit.com&amp;index=1&amp;md5=85bc1ce522941a499ba0ba140d1b158a" shape="rect">pursuit.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Brogent</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Brogent Technologies Inc. is a publicly listed immersive technology company specializing in flying theater ride systems and integrated attraction solutions. Founded in 2001, Brogent has delivered over 100 media-based attraction solutions across more than 20 countries and is recognized for its engineering quality, safety standards, and long-term operational reliability. Brogent serves theme parks, cultural attractions, and location-based entertainment operators globally. For more information, visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.brogent.com&amp;esheet=54580638&amp;newsitemid=20260731172398&amp;lan=en-US&amp;anchor=www.brogent.com&amp;index=2&amp;md5=6ab3d7ba48f95321e648d08a668d4a43" shape="rect">www.brogent.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Flyover</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Flyover is an immersive experience of awe and wonder, transporting guests through the planet’s most epic places through exhilarating flying journeys. The attraction utilizes flight motion seats engineered to swoop, dip and turn, giving guests a feeling of flight, while a 65-foot (20-meter) spherical screen provides guests with an unparalleled flight across iconic locations and natural landscapes. Special effects, including wind, mist and scents, create an unforgettable entertainment experience. Flyover currently operates immersive attractions in Las Vegas, Vancouver, Chicago, and Iceland. For more information about Flyover, visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.experienceflyover.com&amp;esheet=54580638&amp;newsitemid=20260731172398&amp;lan=en-US&amp;anchor=experienceflyover.com&amp;index=3&amp;md5=967f90dfe36bbba5c2c24d2f8d98a7d6" shape="rect">experienceflyover.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Forward-Looking Statements</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
This press release contains a number of forward-looking statements. Words, and variations of words, such as "will," "can," "may," "expect," "would," "could," "might," "intend," "plan," "believe," "estimate," "anticipate," "deliver," "seek," "aim," "potential," "target," "outlook," and similar expressions are intended to identify forward-looking statements. Such forward-looking statements include those that address activities, events or developments that Pursuit or its management believes or anticipates may occur in the future, including all statements regarding the company’s expectations concerning the travel industry and the markets in which Pursuit operates; management’s expectations concerning future financial performance, including its 2026 and long-term outlook and the related underlying assumptions; its growth plans and strategies, including with respect to investments, growth capital expenditures and acquisitions; its ability to opportunistically return capital to shareholders through share repurchases; its expectations concerning the Flyover transaction and other statements that are not historical fact. These forward-looking statements are subject to a host of risks and uncertainties, many of which are beyond the company’s control, which could cause actual results to differ materially from those in the forward-looking statements. Important factors that could cause actual results to differ materially from those described in forward-looking statements are set forth under Item 1A, "Risk Factors," of Pursuit’s most recent annual report on Form 10-K filed with the Securities and Exchange Commission ("SEC"), as well as any future reports the company may file with the SEC. The company disclaims and does not undertake any obligation to update or revise any forward-looking statement in this press release except as required by applicable law or regulation.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Availability of Information on Pursuit Website</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Pursuit routinely uses its investor relations website (<a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Finvestors.pursuit.com%2Foverview%2Fdefault.aspx&amp;esheet=54580638&amp;newsitemid=20260731172398&amp;lan=en-US&amp;anchor=investors.pursuit.com&amp;index=4&amp;md5=9f6da9a940af4b4e667a078fbced07ec" shape="rect">investors.pursuit.com</a>) to post presentations to investors and other important information, including information that may be material. Accordingly, Pursuit encourages investors and others interested in Pursuit to review the information it makes public on its investor relations website.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260731172398r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260731172398/en/" rel="nofollow">https://www.businesswire.com/news/home/20260731172398/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
Carrie Long or Michelle Porhola
<br xmlns="http://www.w3.org/1999/xhtml"></br>Investor Relations Contacts
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:IR@pursuit.com" shape="rect">IR@pursuit.com 
</a><br xmlns="http://www.w3.org/1999/xhtml"></br>(602) 207-2681

</p><p xmlns="http://www.w3.org/1999/xhtml">
Jessica Harcombe Fleming
<br xmlns="http://www.w3.org/1999/xhtml"></br>Media Contact
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:Communications@pursuit.com" shape="rect">Communications@pursuit.com 
</a><br xmlns="http://www.w3.org/1999/xhtml"></br>(403) 498-8420

</p>

Pursuit completed the Flyover sale to Brogent for $75 million, down from $78.4 million, with adjustments. The company frames the deal as refinements to its Vision 2030 strategy, enabling greater investment in core attractions, strategic acquisitions, and buybacks. The step sharpens Pursuit’s growth trajectory by reallocating capital to high-return opportunities.

News insight

Pursuit Completes Strategic Divestiture of Flyover Business, Strengthening Focus on Growth in Iconic Destinations

AI summary

Sentiment rationale

Key facts

M&A