REBN

Reborn Coffee Appoints Jung Jae Lim to Assume Full Responsibilities as Chief Executive Officer as Part of Natural Leadership Transition

Reborn Coffee names Jung Jae Lim CEO; leadership transition signals expansion focus

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    <h3>Information</h3>
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    <h3>AI Summary</h3>
    <p>Reborn Coffee announced Jung Jae Lim as CEO effective immediately, with Jay Kim stepping down as Co-CEO. The Board frames this as a natural leadership transition with no expected disruption to operations or expansion efforts. Lim brings over 20 years of logistics and supply chain experience, which could enhance execution of the company’s domestic and international growth strategy.</p>
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    <h3>Key Points</h3>
    <ul><li>Reborn Coffee appoints Jung Jae Lim as CEO; Jay Kim steps down.</li><li>Lim previously served as Co-CEO since March 2026 and has 20+ years in logistics.</li><li>Board says day-to-day operations and expansion plans are unaffected.</li><li>Company reiterates forward-looking risk factors and references Q1 2026 Form 10-Q.</li><li>No changes to financial reporting obligations announced.</li></ul>
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    <h3>Companies Mentioned</h3>
    <ul><li><strong>Reborn Coffee, Inc. (REBN)</strong>: Primary issuer in news; leadership transition to new CEO may influence strategic execution.</li><li><strong>Jung Jae Lim (N/A)</strong>: New CEO; brings 20+ years in logistics to drive operations.</li><li><strong>Jay Kim (N/A)</strong>: Former Co-CEO; stepped down June 4, 2026; potential governance implications.</li></ul>
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    <h3>Corporate Developments</h3>
    <p>Category: Corporate Developments. The leadership change at a small-cap REBN signals potential shifts in strategy and execution risk, even as the company emphasizes continuity in operations and expansion plans.</p>
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    <h3>Market-Moving</h3>
    <ul><li>New CEO with logistics expertise could improve execution and expansion.</li><li>Board confirms no changes to day-to-day operations or expansion plans.</li><li>No immediate changes to financial reporting; SEC filings remain key monitors.</li><li>Market reaction will hinge on visible progress in store openings and AUV growth.</li></ul>
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    <h3>Key Facts</h3>
    <ul><li>Effective date of CEO appointment: immediate; Jay Kim stepped down as Co-CEO on June 4, 2026.</li><li>Jung Jae Lim previously served as Co-CEO and Director since March 2026.</li><li>Lim has over 20 years of leadership experience in logistics and supply chain management.</li><li>Board states no impact on day-to-day operations, international expansion, or financial reporting.</li><li>Forward-looking statements reference risk factors in the Q1 2026 Form 10-Q.</li></ul>
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    <h3>Trading Thesis</h3>
    <p>Near-term bullish on REBN as leadership stability may improve execution; monitor expansion progress over 6–12 months.</p>
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  <p><strong>Reborn Coffee, Inc. (NASDAQ: <span style="font-weight:700;">REBN</span>)</strong> announced the appointment of Jung Jae Lim as Chief Executive Officer, effective immediately, as part of a natural leadership transition. Jay Kim has stepped down from his role as Co-Chief Executive Officer, effective <strong>June 4, 2026</strong>.</p>

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    <h2>Executive Leadership Transition Details</h2>
    <p>The Company’s Board of Directors appointed Jung Jae Lim, who had served as Co-Chief Executive Officer and Director of Reborn Coffee since March 2026, to assume full responsibilities as Chief Executive Officer as part of a natural leadership transition given the Company’s strategic direction and priorities. <strong>Mr. Lim</strong> is an experienced business leader with a strong track record of operational and strategic execution, and the Board expressed its full confidence in his ability to lead the Company forward. <strong>Mr. Lim</strong> has more than 20 years of leadership experience in logistics and supply chain management, with a background overseeing large-scale operations, multi-node distribution networks, and end-to-end supply chain execution across multiple sectors.</p>
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    <h3>Board Commentary on the Leadership Change</h3>
    <blockquote>
      <p>"On behalf of the Board of Directors, I would like to express our gratitude to Jay for his contributions to the Company and its founding vision, and express our full confidence in Mr. Lim's ability to lead Reborn Coffee through its next chapter," said Farooq M. Arjomand, Chairman of the Board. "This transition reflects a natural evolution of the Company's leadership structure and the Board is aligned on its strategic direction and priorities ahead."</p>
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    <h3>Operational Continuity and Growth Plans</h3>
    <p>The Board of Directors affirmed that this leadership transition will have no impact on the Company's day-to-day operations, ongoing domestic and international expansion plans, franchise development initiatives, or financial reporting obligations.</p>

    <ul>
      <li><strong>Operations maintained</strong> with no expected disruption to daily activities</li>
      <li><strong>Expansion and franchise initiatives</strong> continue under existing timelines</li>
      <li><strong>Financial reporting obligations</strong> remain unchanged</li>
    </ul>
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    <h3>About Reborn Coffee</h3>
    <p>Reborn Coffee, Inc. (NASDAQ: <strong>REBN</strong>) is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit <a href="https://www.reborncoffee.com" target="_blank" rel="nofollow">www.reborncoffee.com</a>.</p>
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    <h3>Forward-Looking Statements</h3>
    <p>All statements in this release that are not based on historical fact are "forward-looking statements." While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management's Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission ("SEC") including our Form 10-Q for the first quarter of 2026, which can be found on the SEC's website at <a href="https://www.sec.gov" target="_blank" rel="nofollow">www.sec.gov</a>. Such risks, uncertainties, and other factors include, but are not limited to, the Company's ability to continue as a going concern as indicated in an explanatory paragraph in the Company's independent registered public accounting firm's audit report as a result of recurring net losses, among other things, the Company's ability to successfully open the additional locations described herein as planned or at all, the Company's ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the impact of COVID-19 on consumer traffic and costs, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.</p>
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    <h3>Contacts</h3>
    <p><strong>Investor Relations Contact:</strong><br/>Chris Tyson<br/>Executive Vice President<br/>MZ North America<br/><a href="mailto:REBN@mzgroup.us">REBN@mzgroup.us</a><br/>949-491-8235</p>
    <p><strong>Company Contact:</strong><br/>Reborn Coffee, Inc.<br/><a href="mailto:ir@reborncoffee.com">ir@reborncoffee.com</a></p>
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Reborn Coffee announced Jung Jae Lim as CEO effective immediately, with Jay Kim stepping down as Co-CEO. The Board frames this as a natural leadership transition with no expected disruption to operations or expansion efforts. Lim brings over 20 years of logistics and supply chain experience, which could enhance execution of the company’s domestic and international growth strategy.

Reborn Coffee Appoints Jung Jae Lim to Assume Full Responsibilities as Chief Executive Officer as Part of Natural Leadership Transition

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

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