Strategic expansion broadens the brand beyond traditional age restriction while preserving its focus on lifestyle, connection and wellnessJACKSONVILLE, Fla., Aug. 18, 2026 /PRNewswire/ -- Dream Finders Homes is

<p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Strategic expansion broadens the brand beyond traditional age restriction while preserving its focus on lifestyle, connection and wellness</b></p><p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">JACKSONVILLE, Fla.</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">Aug. 18, 2026</span> /PRNewswire/ -- Dream Finders Homes is expanding the vision for its Reverie brand, evolving from a portfolio focused exclusively on age-restricted active adult communities to one that includes both active adult and Resort Lifestyle communities.</p>
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                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS1971748/Reverie-resort-living-at-Reverie-at-TrailMark-in-St-Augustine-Florida.jpg?id=OA2894675" title="Reverie resort living at Reverie at TrailMark in St. Augustine, Florida." alt="Reverie resort living at Reverie at TrailMark in St. Augustine, Florida."></img>
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<p xmlns="http://www.w3.org/1999/xhtml">The strategic move reflects a shift in how today&#39;s buyers view their next chapter. Rather than defining themselves by age or retirement, many are prioritizing wellness, social connection, flexibility, experiences and low-maintenance living.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;Today&#39;s buyers are increasingly focused on how they want to live, not simply the age group they belong to,&#34; said David Smith, Vice President of Active Adult for Dream Finders Homes. &#34;Reverie is evolving to meet that shift while staying true to the lifestyle experience that has always defined the brand.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">At the center of the Reverie philosophy are three lifestyle pillars: Connect. Explore. Thrive. Together, they guide the design of homes, amenities, gathering spaces and programming intended to create meaningful connection, support well-being and encourage recreation and discovery.</p><p xmlns="http://www.w3.org/1999/xhtml">The expanded strategy also recognizes that buyer expectations vary by market. In some locations, a traditional active adult community remains the right fit. In others, buyers are looking for many of the same lifestyle benefits without formal age restrictions.</p><p xmlns="http://www.w3.org/1999/xhtml">Reverie at Looking Glass in Parker, Colorado, represents that evolution. Following extensive market and buyer review, the community was repositioned as a Resort Lifestyle Community rather than a formally age-restricted community.</p><p xmlns="http://www.w3.org/1999/xhtml">The homes remain intentionally designed for empty nesters, active adults and next-chapter buyers, with features including main-level living, owner&#39;s suites and laundry on the main floor, open entertaining spaces, low-maintenance functionality and flexible areas for guests, fitness and recreation.</p><p xmlns="http://www.w3.org/1999/xhtml">The community&#39;s approximately $9 million resort-inspired amenity experience will remain a central differentiator, serving as a hub for wellness, social connection, recreation and lifestyle programming.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;This is not a move away from active adult living,&#34; Smith said. &#34;It is an expansion of what Reverie can be. Some buyers want an age-restricted environment, while others are looking first for people who share their interests, energy and outlook on life. Reverie can now serve both.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">Moving forward, Reverie will continue to focus on hospitality-driven amenities, elevated home design, curated programming, wellness, social engagement and lock-and-leave convenience across both active adult and Resort Lifestyle communities.</p><p xmlns="http://www.w3.org/1999/xhtml">The positioning shifts from creating communities centered primarily around people of a similar age to creating communities for people seeking a similar lifestyle.</p><p xmlns="http://www.w3.org/1999/xhtml">For more information, visit <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4754996-1&amp;h=4277334760&amp;u=http%3A%2F%2Fwww.dreamfindershomes.com%2F&amp;a=www.dreamfindershomes.com" target="_blank" rel="nofollow">www.dreamfindershomes.com</a>.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Media Contact:</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Kristen Fuechslin, President, Digital Blueprint Agency<br xmlns="http://www.w3.org/1999/xhtml"></br>(770) 284-0030<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" href="mailto:kristen@digitalblueprintagency.com" target="_blank" rel="nofollow">kristen@digitalblueprintagency.com</a></p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Reverie by Dream Finders Homes</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Reverie by Dream Finders Homes offers both active adult and resort lifestyle communities designed around low-maintenance homes, resort-style amenities, and curated lifestyle programming. Built on the pillars Connect. Explore. Thrive., Reverie creates communities where residents can enjoy wellness, social connection, outdoor recreation, and everyday ease. Reverie is part of Dream Finders Homes with communities across Florida, North Carolina, Tennessee, and Colorado.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Dream Finders Homes<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Dream Finders Homes (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/DFH">DFH</a>), headquartered in Jacksonville, Florida, was recognized as the 2025 National Builder of the Year by Builder magazine. Dream Finders Homes builds single-family homes throughout the Southeast, Mid-Atlantic and Midwest, including Florida, Texas, Tennessee, North Carolina, South Carolina, Georgia, Colorado, Arizona, and the Washington, D.C. metropolitan area, which comprises Washington D.C., Northern Virginia and Maryland. As the Official Home Builder of the PGA TOUR, the Jacksonville Jaguars and the Tampa Bay Rays, Dream Finders Homes is deeply committed to excellence beyond homebuilding and into the communities it serves. Through its wholly owned subsidiaries, DFH also provides mortgage financing as well as title agency and underwriting services to homebuyers. Dream Finders Homes achieves its growth and returns by maintaining an asset-light homebuilding model. For more information, please visit <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4754996-1&amp;h=3721616552&amp;u=https%3A%2F%2Fwww.dreamfindershomes.com&amp;a=www.dreamfindershomes.com" target="_blank" rel="nofollow">www.dreamfindershomes.com</a>.</p>
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                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS1971753/Reverie-Resort-Lifestyle-by-Dream-Finders-Homes-Logo.jpg?id=OA2894693" title="Reverie Resort Lifestyle by Dream Finders Homes" alt="Reverie Resort Lifestyle by Dream Finders Homes"></img>
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<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=CL28929&amp;sd=2026-08-18"></img> View original content to download multimedia:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/reverie-resort-lifestyle-by-dream-finders-homes-evolves-to-meet-changing-buyer-preferences-302854471.html" target="_blank">https://www.prnewswire.com/news-releases/reverie-resort-lifestyle-by-dream-finders-homes-evolves-to-meet-changing-buyer-preferences-302854471.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE Reverie Resort Lifestyle by Dream Finders Homes</p>

Reverie Resort Lifestyle by Dream Finders Homes Evolves to Meet Changing Buyer Preferences

Dream Finders expands Reverie to Resort Lifestyle, broadening addressable market

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Strategic expansion broadens the brand beyond traditional age restriction while preserving its focus on lifestyle, connection and wellnessJACKSONVILLE, Fla., Aug. 18, 2026 /PRNewswire/ -- Dream Finders Homes is</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Dream Finders Homes&#039; Reverie brand evolves from age-restricted active-adult communities to include Resort Lifestyle offerings, aligning with buyer interest in wellness and flexibility. Parker, Colorado&#039;s Looking Glass was repositioned accordingly, backed by a $9 million resort-amenity hub. The shift could broaden Reverie&#039;s addressable market and support absorption and pricing momentum over the next several quarters.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Reverie expands beyond age-restricted active adult to include Resort Lifestyle communities.</li><li>Parker, CO Looking Glass repositioned as Resort Lifestyle; $9M amenity remains differentiator.</li><li>Expansion reflects buyers&#039; wellness and lifestyle focus over age; pillars Connect/Explore/Thrive highlighted.</li><li>Reverie will operate across DFH markets in FL, NC, TN, CO with asset-light model.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Dream Finders Homes (DFH)</strong>: NYSE: DFH; expansion of Reverie could expand TAM and demand.</li><li><strong>Reverie by Dream Finders Homes (N/A)</strong>: Brand evolution to include Resort Lifestyle; cross-market appeal.</li><li><strong>Looking Glass (Parker, Colorado) (N/A)</strong>: Repositioned as Resort Lifestyle Community; tests market acceptance.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Corporate Developments. This press-release-style update describes a strategic brand expansion, with potential to broaden DFH&#039;s product mix, addressable market, and long-term growth trajectory.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Reverie expansion widens addressable market beyond traditional age-restricted segments.</li><li>Parker Looking Glass repositioning signals a market-responsive product strategy.</li><li>No immediate revenue figures disclosed; impact depends on absorption in new formats.</li><li>Higher upfront amenities could pressure near-term capex, with long-term value from pricing.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Aug. 18, 2026: Reverie expansion press release date.</li><li>Reverie now includes active adult and Resort Lifestyle communities.</li><li>Looking Glass in Parker, CO repositioned to Resort Lifestyle.</li><li>$9 million resort-inspired amenity experience remains central differentiator.</li><li>Reverie operates across Florida, North Carolina, Tennessee and Colorado.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Over the next 12–24 months, Reverie expansion could lift demand and margins.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Strategic expansion broadens the brand beyond traditional age restriction while preserving its focus on lifestyle, connection and wellness</b></p><p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">JACKSONVILLE, Fla.</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">Aug. 18, 2026</span> /PRNewswire/ -- Dream Finders Homes is expanding the vision for its Reverie brand, evolving from a portfolio focused exclusively on age-restricted active adult communities to one that includes both active adult and Resort Lifestyle communities.</p>
    <div xmlns="http://www.w3.org/1999/xhtml" class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1">
                <p xmlns="http://www.w3.org/1999/xhtml">
                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS1971748/Reverie-resort-living-at-Reverie-at-TrailMark-in-St-Augustine-Florida.jpg?id=OA2894675" title="Reverie resort living at Reverie at TrailMark in St. Augustine, Florida." alt="Reverie resort living at Reverie at TrailMark in St. Augustine, Florida."></img>
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<p xmlns="http://www.w3.org/1999/xhtml">The strategic move reflects a shift in how today&#39;s buyers view their next chapter. Rather than defining themselves by age or retirement, many are prioritizing wellness, social connection, flexibility, experiences and low-maintenance living.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;Today&#39;s buyers are increasingly focused on how they want to live, not simply the age group they belong to,&#34; said David Smith, Vice President of Active Adult for Dream Finders Homes. &#34;Reverie is evolving to meet that shift while staying true to the lifestyle experience that has always defined the brand.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">At the center of the Reverie philosophy are three lifestyle pillars: Connect. Explore. Thrive. Together, they guide the design of homes, amenities, gathering spaces and programming intended to create meaningful connection, support well-being and encourage recreation and discovery.</p><p xmlns="http://www.w3.org/1999/xhtml">The expanded strategy also recognizes that buyer expectations vary by market. In some locations, a traditional active adult community remains the right fit. In others, buyers are looking for many of the same lifestyle benefits without formal age restrictions.</p><p xmlns="http://www.w3.org/1999/xhtml">Reverie at Looking Glass in Parker, Colorado, represents that evolution. Following extensive market and buyer review, the community was repositioned as a Resort Lifestyle Community rather than a formally age-restricted community.</p><p xmlns="http://www.w3.org/1999/xhtml">The homes remain intentionally designed for empty nesters, active adults and next-chapter buyers, with features including main-level living, owner&#39;s suites and laundry on the main floor, open entertaining spaces, low-maintenance functionality and flexible areas for guests, fitness and recreation.</p><p xmlns="http://www.w3.org/1999/xhtml">The community&#39;s approximately $9 million resort-inspired amenity experience will remain a central differentiator, serving as a hub for wellness, social connection, recreation and lifestyle programming.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;This is not a move away from active adult living,&#34; Smith said. &#34;It is an expansion of what Reverie can be. Some buyers want an age-restricted environment, while others are looking first for people who share their interests, energy and outlook on life. Reverie can now serve both.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">Moving forward, Reverie will continue to focus on hospitality-driven amenities, elevated home design, curated programming, wellness, social engagement and lock-and-leave convenience across both active adult and Resort Lifestyle communities.</p><p xmlns="http://www.w3.org/1999/xhtml">The positioning shifts from creating communities centered primarily around people of a similar age to creating communities for people seeking a similar lifestyle.</p><p xmlns="http://www.w3.org/1999/xhtml">For more information, visit <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4754996-1&amp;h=4277334760&amp;u=http%3A%2F%2Fwww.dreamfindershomes.com%2F&amp;a=www.dreamfindershomes.com" target="_blank" rel="nofollow">www.dreamfindershomes.com</a>.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">Media Contact:</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Kristen Fuechslin, President, Digital Blueprint Agency<br xmlns="http://www.w3.org/1999/xhtml"></br>(770) 284-0030<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" href="mailto:kristen@digitalblueprintagency.com" target="_blank" rel="nofollow">kristen@digitalblueprintagency.com</a></p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Reverie by Dream Finders Homes</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Reverie by Dream Finders Homes offers both active adult and resort lifestyle communities designed around low-maintenance homes, resort-style amenities, and curated lifestyle programming. Built on the pillars Connect. Explore. Thrive., Reverie creates communities where residents can enjoy wellness, social connection, outdoor recreation, and everyday ease. Reverie is part of Dream Finders Homes with communities across Florida, North Carolina, Tennessee, and Colorado.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Dream Finders Homes<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Dream Finders Homes (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/DFH">DFH</a>), headquartered in Jacksonville, Florida, was recognized as the 2025 National Builder of the Year by Builder magazine. Dream Finders Homes builds single-family homes throughout the Southeast, Mid-Atlantic and Midwest, including Florida, Texas, Tennessee, North Carolina, South Carolina, Georgia, Colorado, Arizona, and the Washington, D.C. metropolitan area, which comprises Washington D.C., Northern Virginia and Maryland. As the Official Home Builder of the PGA TOUR, the Jacksonville Jaguars and the Tampa Bay Rays, Dream Finders Homes is deeply committed to excellence beyond homebuilding and into the communities it serves. Through its wholly owned subsidiaries, DFH also provides mortgage financing as well as title agency and underwriting services to homebuyers. Dream Finders Homes achieves its growth and returns by maintaining an asset-light homebuilding model. For more information, please visit <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4754996-1&amp;h=3721616552&amp;u=https%3A%2F%2Fwww.dreamfindershomes.com&amp;a=www.dreamfindershomes.com" target="_blank" rel="nofollow">www.dreamfindershomes.com</a>.</p>
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                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS1971753/Reverie-Resort-Lifestyle-by-Dream-Finders-Homes-Logo.jpg?id=OA2894693" title="Reverie Resort Lifestyle by Dream Finders Homes" alt="Reverie Resort Lifestyle by Dream Finders Homes"></img>
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<p xmlns="http://www.w3.org/1999/xhtml" id="PURL"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=CL28929&amp;sd=2026-08-18"></img> View original content to download multimedia:<a xmlns="http://www.w3.org/1999/xhtml" id="PRNURL" rel="nofollow" href="https://www.prnewswire.com/news-releases/reverie-resort-lifestyle-by-dream-finders-homes-evolves-to-meet-changing-buyer-preferences-302854471.html" target="_blank">https://www.prnewswire.com/news-releases/reverie-resort-lifestyle-by-dream-finders-homes-evolves-to-meet-changing-buyer-preferences-302854471.html</a></p><p xmlns="http://www.w3.org/1999/xhtml">SOURCE Reverie Resort Lifestyle by Dream Finders Homes</p>

Dream Finders Homes' Reverie brand evolves from age-restricted active-adult communities to include Resort Lifestyle offerings, aligning with buyer interest in wellness and flexibility. Parker, Colorado's Looking Glass was repositioned accordingly, backed by a $9 million resort-amenity hub. The shift could broaden Reverie's addressable market and support absorption and pricing momentum over the next several quarters.

News insight

Reverie Resort Lifestyle by Dream Finders Homes Evolves to Meet Changing Buyer Preferences

AI summary

Sentiment rationale

Key facts

Corporate Developments