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Revolutionary Caldwell Clays™ App Gives Consumers 'A New Way to Clay™'

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First of Its Kind App Unlocks Advanced Clay Shooting Features from Your PhoneInteractive 'Touch-To-L...

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AI Summary

American Outdoor Brands (AOUT) launched the Caldwell Clays™ App, enhancing the target shooting experience by allowing customizable control of multiple launchers. Set to debut at SHOT Show 2026, this innovation caters to environmentally conscious enthusiasts and could significantly boost sales through increased engagement.

Sentiment Rationale

New product launches historically drive investor interest and positive sentiment, as seen with competitors like Vista Outdoor (VSTO) after introducing smart shooting technology.

Trading Thesis

AOUT is a buy opportunity due to innovative product launches expected to enhance market share.

Market-Moving

  • The Caldwell Clays™ App could significantly increase sales volume for AOUT products.
  • Launch at SHOT Show 2026 generates promotional momentum and visibility.
  • Integration of eco-friendly ClayCopter technology may attract environmentally aware consumers.

Key Facts

  • American Outdoor Brands launches Caldwell Clays™ mobile app for shotgun shooters.
  • App allows wireless control of multiple Caldwell launchers, enhancing customization.
  • Caldwell aims to offer a complete custom shooting experience.
  • App to be showcased at SHOT Show 2026 in Las Vegas.
  • ClayCopter target technology features biodegradable options for eco-friendliness.

Companies Mentioned

  • Caldwell (N/A): AOUT's subsidiary, launching innovative products for target shooting.

Corporate Developments

This launch clearly fits within 'Corporate Developments' since it highlights AOUT's strategic innovation and product diversification aimed at enhancing customer experience in outdoor activities, particularly shooting sports.

American Outdoor Brands Launches Revolutionary Caldwell Clays™ App

American Outdoor Brands, Inc. (NASDAQ: AOUT) has unveiled the groundbreaking Caldwell Clays™ App, a mobile solution designed to enhance the target shooting experience for shotgun enthusiasts. This innovative app allows users to control Caldwell’s smart launchers, including the ClayCopter Surface-to-Air™ and Claymore Connect™ traditional clay launchers, from their smartphones. The app will be showcased at SHOT Show 2026 in Las Vegas from January 20-23, at Booth #11860.

Innovative Features of the Caldwell Clays™ App

The Caldwell Clays™ App offers a versatile array of features, enabling users to craft a personalized target shooting experience. Key functionalities include:

  • Touch-to-Launch Technology: Users can control the direction, speed, and angle of targets simply by tapping their screens.
  • Hands-Free Voice Activation: The app can be utilized to trigger the launch with voice commands, enhancing usability.
  • Link Multiple Launchers: Users can connect up to 10 Caldwell launchers to create custom sporting clays courses.
  • Mix Target Types: The app allows for the integration of ClayCopter™ biodegradable targets alongside traditional clay targets.

This blend of technology and user-friendly design promises to deliver a dynamic and engaging shooting experience, transforming any location into a tournament-grade shooting range.

Product Details and Availability

The Caldwell Clays™ App serves as an interconnected control center for Caldwell's range of innovative shooting products. Originally launched in 2025, the ClayCopter™ target launchers offer a unique alternative to conventional clay targets, sending biodegradable discs for users to engage with targets at distances up to 100 yards.

Complementing this is the Claymore Connect™, a portable Bluetooth-enabled clay thrower. Weighing just 35 lbs and equipped with a compact 12-volt Li-ion battery, this device can launch over 350 targets on a single charge, making it ideal for transport and storage.

Strategic Vision for Shotgun Shooting

Todays' announcement is a reflection of Caldwell's commitment to developing comprehensive shotgun shooting systems through innovative products and digital integration. This approach is designed to grow alongside shooters, offering enhanced flexibility and realism whether for casual backyard sessions or advanced sporting clay setups.

About American Outdoor Brands, Inc.

American Outdoor Brands, Inc. (NASDAQ: AOUT) is a leading provider of innovative product solutions tailored for outdoor enthusiasts. The company offers a diverse portfolio, including brands such as Caldwell®, Crimson Trace®, Grilla Grills®, and many others. For comprehensive information about the brand’s product offerings, visit AOB's official website.

Contact Information

For media inquiries, please contact:

Jarrod Grove, Senior Marketing Manager
Phone: 573-347-6445
Email: press@americanoutdoorbrands.com

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