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REVOLVE Group Opens Permanent Store at The Grove in Los Angeles

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LOS ANGELES, Jan. 13, 2026 /PRNewswire/ -- Global fashion retailer REVOLVE Group, Inc. (NYSE: RVLV),...

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REVOLVE Group has officially opened a new store at The Grove in Los Angeles, enhancing customer engagement through an immersive retail experience. This strategic move aims to leverage foot traffic and increase brand visibility, likely driving sales growth and deeper market penetration.

Sentiment Rationale

The opening of a high-profile store in a major market is generally positive. Previous expansions have led to increased brand visibility and sales; for instance, the Aspen location performed strongly post-launch.

Trading Thesis

RVLV may see upward momentum as the new store is likely to boost sales in the next quarter.

Market-Moving

  • High foot traffic at The Grove could significantly increase store sales.
  • Expansion into the men's fashion market may capture a previously untapped consumer segment.
  • Strong performance in luxury segments may enhance investor confidence in RVLV.
  • Innovative retail design could attract more customers, boosting brand awareness.

Key Facts

  • REVOLVE opens new store at The Grove, Los Angeles.
  • The 8,450 sq ft store enhances customer engagement through immersive design.
  • Store features premium and luxury brands including in-house labels.
  • Focus on expanding men's fashion line and sustainability through pre-owned luxury.
  • Strong physical presence aims to increase brand awareness and market share.

Companies Mentioned

  • Caruso (N/A): Developer responsible for The Grove, enhancing its prestige.
  • FWRD (N/A): Part of REVOLVE, focusing on luxury brands and pre-owned items.

Corporate Developments

This news fits within 'Corporate Developments' as it represents a significant expansion of REVOLVE Group's retail footprint, aiming to bolster its physical presence in a competitive market.

REVOLVE Group Opens a New Store at The Grove in Los Angeles

REVOLVE Group, Inc. (NYSE: RVLV), a leading global fashion retailer, has officially opened a new store at The Grove in Los Angeles. This exciting launch signifies the brand's ongoing commitment to enhance its retail experience and solidify its position in the market.

Strategic Location and Customer Engagement

The new REVOLVE store at The Grove leverages the high foot traffic and visibility of this prominent retail destination. This strategic choice aims to increase brand awareness and enhance market share by engaging both new and existing customers through a unique blend of fashion, culture, and experiential design.

The store showcases a curated selection of products from established and emerging brands across various categories, including:

  • Apparel
  • Footwear
  • Accessories
  • Beauty
  • Home goods

Notably, the store features in-house brands such as SRG, Helsa, and Eaves.

Innovative Retail Design

Spanning 8,450 square feet, this two-story retail concept is designed to foster discovery and connection among shoppers. A sculptural spiral staircase serves as a visual centerpiece, creating a memorable connection between the two levels and enhancing the shopping experience.

The open and flexible floor design supports dynamic merchandising needs while maintaining clear sightlines. This intentional layout allows REVOLVE and FWRD to present their distinct yet complementary identities and enhances the brand's editorial storytelling.

Quotes from Leadership

Michael Mente, Co-Founder and Co-CEO of REVOLVE Group, shared insights on the brand’s expansion: “As we enter this new era for REVOLVE Group—marked by our evolved brand identity—expanding our physical footprint is both a strategic and natural progression... The Grove was the clear choice for our next store, building on the strong performance of our Aspen location.”

Shopping Experience and Offerings

Visitors to the REVOLVE store will enjoy a premier selection of contemporary and luxury designers. The first level features the REVOLVE brand’s curated collection, while the second level immerses customers in the high-fashion FWRD environment, including exclusive designer collections.

Additionally, shoppers can explore an extensive range of authenticated pre-owned luxury handbags through FWRD Renew, emphasizing a sustainable approach to fashion.

This new concept also marks REVOLVE Group’s commitment to expanding its men's offerings, showcasing trends in apparel, footwear, and lifestyle essentials to meet the increasing demand from male consumers in the luxury market.

Location and Store Hours

The store is located at:

The Grove, 189 The Grove Drive, Los Angeles, CA

Store hours are as follows:

  • Monday – Thursday: 10 AM - 9 PM
  • Friday – Saturday: 10 AM - 10 PM
  • Sunday: 11 AM - 8 PM

About REVOLVE Group, Inc.

REVOLVE Group, Inc. (RVLV) stands at the forefront of fashion retail for Millennial and Generation Z consumers. With a strong online presence, we deliver an engaging shopping experience featuring a diverse range of apparel, footwear, accessories, and beauty products from both emerging and established brands.

Founded in 2003 by Michael Mente and Mike Karanikolas, REVOLVE operates through two dynamic segments—REVOLVE and FWRD—each enhancing the overall consumer experience. For more information, visit www.revolve.com.

About The Grove

Developed by Caruso in 2002, The Grove is recognized as one of the premier shopping and lifestyle destinations in Southern California. Its blend of high-end retail, dining experiences, and community ambiance has made it a celebrated local gem.

The Grove has received multiple accolades, including recognition as the “#1 Shopping Destination in Los Angeles” by TripAdvisor and ranking #2 on Fortune's list of “10 Highest Sales-Generating Shopping Centers” in the U.S.

Looking Ahead

These developments, including the opening of this new store at The Grove, reflect the forward-thinking strategy of REVOLVE Group, aimed at enhancing brand visibility and customer engagement. The expansion is set against a backdrop of evolving consumer demands and a competitive retail landscape, positioning the company for continued success.

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