Prime Video becomes exclusive long-term home of regular-season Wednesday Night Hockey in Canada and select early round Stanley Cup Playoff series in English and French TORONTO, July 28, 2026 /CNW/ -- Prime Video

<p xmlns="http://www.w3.org/1999/xhtml" class="prntac"><i xmlns="http://www.w3.org/1999/xhtml">Prime Video becomes exclusive long-term home of regular-season Wednesday Night Hockey in Canada and select early round Stanley Cup Playoff series in English and French </i></p><p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">TORONTO</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">July 28, 2026</span> /CNW/ -- Prime Video and Rogers Communications today announced a 12-year agreement for Prime Video in Canada to exclusively broadcast Wednesday night regular-season national NHL games in English and French, beginning with the 2026-2027 season.</p>
    <div xmlns="http://www.w3.org/1999/xhtml" class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1">
                <p xmlns="http://www.w3.org/1999/xhtml">
                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS1959841/Amazon-Canada-Fulfillment-Services-ULC-Rogers-and-Prime-Video-A.jpg?id=OA2797657" title="Prime Video" alt="Prime Video"></img>
                </p>
    </div>
<p xmlns="http://www.w3.org/1999/xhtml">Prime Video also acquires exclusive rights to select Stanley Cup Playoff series in Canada, comprised of two First Round playoff series and one Second Round series per year. This full lineup includes at least 26 national regular-season NHL games, beginning on Wednesday, September 30, available only on Prime Video in Canada at no additional cost to Prime members.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;Our partnership with Prime Video builds on the strong foundation we have established together and reinforces NHL hockey as the most valuable sports content in Canada,&#34; said Tony Staffieri, President and CEO, Rogers. &#34;As Canada&#39;s home of hockey, Rogers is committed to connecting more fans to more NHL hockey and delivering more national games with fewer blackouts on Sportsnet, Canada&#39;s #1 sports media brand.&#34; </p><p xmlns="http://www.w3.org/1999/xhtml">&#34;We&#39;re thrilled to expand our partnership with the NHL and Rogers in this landmark agreement, which brings even more premium live sports to Prime members in Canada,&#34; said Jay Marine, Head of Global Sports, Prime Video. &#34;When combined with our hit original series, blockbuster movies, and fast, free shipping on millions of items, the Prime membership is more valuable than ever for Canadian customers.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;Over the past two years, Prime Video has been a valuable addition to the NHL&#39;s media lineup in Canada, joining Rogers in bringing marquee NHL games to Canadian fans,&#34; said Gary Bettman, Commissioner, NHL. &#34;We&#39;re excited that Prime Video and Rogers are deepening their relationship through this long-term agreement, reflecting our shared commitment to serving English and French-language hockey fans across Canada with premium NHL content for years to come.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">NHL on Prime</i> will continue to deliver world-class production and innovation with an on-air team that delivers in-depth analysis and play-by-play coverage. More information about<i xmlns="http://www.w3.org/1999/xhtml"> NHLon Prime</i>, including talent and production details, will be announced at a later date.</p><p xmlns="http://www.w3.org/1999/xhtml">Sportsnet, Canada&#39;s #1 sports media brand, owns exclusive English-language rights to more than 500 national NHL games per season, including Monday and Saturday nights, as well as the Stanley Cup Playoffs, with the exception of the select series sublicensed to Prime Video. Sportsnet will deliver more national games and fewer blackouts to hockey fans.</p><p xmlns="http://www.w3.org/1999/xhtml">Last year, Rogers and the NHL announced a 12-year agreement for the national media rights to NHL games on all platforms in Canada, from the 2026-27 through the 2037-38 seasons. </p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Rogers Communications Inc.</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Rogers is Canada&#39;s communications, sports and entertainment company, and its shares are publicly traded on the Toronto Stock Exchange (TSX:<a class="ticker" href="https://www.benzinga.com/quote/RCI">RCI</a>) and on the New York Stock Exchange (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/RCI">RCI</a>). For more information, please visit <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4740521-1&amp;h=1334451578&amp;u=https%3A%2F%2Fcan01.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Frogers.com%252F%26data%3D05%257C02%257CSarah.Grossman%2540rci.rogers.com%257C6030b72a0b89499c5ad608dee0fe6581%257C0ab4cbbf4bc74826b52ca14fed5286b9%257C0%257C0%257C639195580410961715%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DsSkgP7UcUnn9o2qS1KCDbTFtxxXtespruxlUDdGYk78%253D%26reserved%3D0&amp;a=rogers.com" target="_blank" rel="nofollow">rogers.com</a> or <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4740521-1&amp;h=523757963&amp;u=https%3A%2F%2Fabout.rogers.com%2Finvestor-relations%2F&amp;a=investors.rogers.com" target="_blank" rel="nofollow">investors.rogers.com</a>.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Prime Video Sports<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Prime Video supports a growing lineup of live sports, including NBA, WNBA and the Skins Game globally, <i xmlns="http://www.w3.org/1999/xhtml">Thursday Night Football</i>, the Masters Tournament, NASCAR, the New York Yankees, Duke Men&#39;s Basketball and Seattle Kraken in the United States; Premier Boxing Champions in the United States, United Kingdom and Canada; the NWSL and ONE Championship in the United States and Canada; <i xmlns="http://www.w3.org/1999/xhtml">NHL on Prime</i> and PWHL in Canada; UEFA Champions League football in Germany, Italy, the United Kingdom, and Ireland; Roland-Garros in France; Wimbledon in Germany and Austria; Premier League in Sweden, Denmark and the Netherlands; ICC Cricket in Australia; Copa do Brasil football and Campeonato Brasileiro Série A in Brazil; MLB and live boxing in Japan; and Chivas soccer in Mexico. While availability varies by marketplace, fans can also subscribe to other streaming services including FanDuel Sports Network, Eurosport, FOX Sports (Mexico), Sportsnet (Canada), Paramount+, FOX One, Peacock, Viaplay Sport, MLB.TV, NBA League Pass, NBA TV, DAZN, and Premiere FC (Brazil) through Prime Video add-on subscriptions. This is in addition to a selection of Amazon Original documentaries including <i xmlns="http://www.w3.org/1999/xhtml">Kelce</i>, <i xmlns="http://www.w3.org/1999/xhtml">Bye Bye Barry</i>, and <i xmlns="http://www.w3.org/1999/xhtml">Earnhardt</i>.</p>



<p xmlns="http://www.w3.org/1999/xhtml">SOURCE Amazon Canada Fulfillment Services, ULC</p><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://rt.newswire.ca/rt.gif?NewsItemId=C6483&amp;Transmission_Id=202607281159CANADANWCANADAPR_C6483&amp;DateId=20260728" style="border:0px; width:1px; height:1px;"></img><p xmlns="http://www.w3.org/1999/xhtml"></p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=C6483&amp;sd=2026-07-28"></img> View original content to download multimedia: <a xmlns="http://www.w3.org/1999/xhtml" id="CNWURL" rel="nofollow" href="http://www.newswire.ca/en/releases/archive/July2026/28/c6483.html" target="_blank">http://www.newswire.ca/en/releases/archive/July2026/28/c6483.html</a></p>

Rogers and Prime Video Announce 12-Year Sublicensing Agreement for NHL Rights in Canada

Rogers and Prime Video secure 12-year exclusive NHL rights in Canada

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Prime Video becomes exclusive long-term home of regular-season Wednesday Night Hockey in Canada and select early round Stanley Cup Playoff series in English and French TORONTO, July 28, 2026 /CNW/ -- Prime Video</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Rogers Communications and Amazon&#039;s Prime Video secured a 12-year exclusive Canada-wide deal to broadcast Wednesday NHL games and select playoff series starting 2026-27. The agreement strengthens premium hockey content under Rogers&#039; umbrella and could improve subscriber retention and cross-sell opportunities for Prime Video, while reinforcing Canada&#039;s hockey-viewing ecosystem amid Sportsnet&#039;s broader rights.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Rogers and Prime Video strike 12-year exclusive NHL rights deal in Canada.</li><li>Rights cover Wednesday regular-season games and select playoff series, starting 2026-27.</li><li>Prime Video exclusive in Canada at no extra cost to Prime members.</li><li>Boosts NHL content value for Rogers, balancing Sportsnet&#039;s existing rights.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Rogers Communications Inc. (RCI)</strong>: Award expands Rogers&#039; content moat; supports Sportsnet and wireless bundling.</li><li><strong>Amazon.com, Inc. (AMZN)</strong>: Prime Video to carry exclusive NHL content in Canada, potential ARPU uplift.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Industry News: large-scale sports-rights deal affecting Canadian media landscape and Rogers&#039; cash-flow model.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Rogers gains a long-term, exclusive NHL content stream via Prime Video.</li><li>Prime Video exclusivity may boost Canadian Prime memberships and cross-sell.</li><li>Sportsnet&#039;s national rights framework could shift pricing and blackouts.</li><li>Potential cost of rights amortization could affect cash flow cadence.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>12-year Canada-wide exclusive NHL rights deal between Rogers and Prime Video.</li><li>Rights commence with the 2026-2027 season.</li><li>Exclusively broadcasts Wednesday regular-season NHL games in English and French.</li><li>Includes two First Round and one Second Round Stanley Cup Playoff series per year.</li><li>At least 26 national regular-season NHL games begin Sept. 30, 2026, on Prime Video at no extra cost to Prime members.</li><li>Sportsnet holds exclusive English-language rights to &gt;500 national NHL games per season.</li><li>Last year, Rogers and NHL announced a 12-year national rights deal across platforms for 2026-38.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish in 12-24 months as subscriber retention and ARPU lift from exclusive content materialize.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml" class="prntac"><i xmlns="http://www.w3.org/1999/xhtml">Prime Video becomes exclusive long-term home of regular-season Wednesday Night Hockey in Canada and select early round Stanley Cup Playoff series in English and French </i></p><p xmlns="http://www.w3.org/1999/xhtml"><span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">TORONTO</span>, <span xmlns="http://www.w3.org/1999/xhtml" class="legendSpanClass">July 28, 2026</span> /CNW/ -- Prime Video and Rogers Communications today announced a 12-year agreement for Prime Video in Canada to exclusively broadcast Wednesday night regular-season national NHL games in English and French, beginning with the 2026-2027 season.</p>
    <div xmlns="http://www.w3.org/1999/xhtml" class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1">
                <p xmlns="http://www.w3.org/1999/xhtml">
                    <img xmlns="http://www.w3.org/1999/xhtml" src="https://mmx.prnewswire.com/media/MS1959841/Amazon-Canada-Fulfillment-Services-ULC-Rogers-and-Prime-Video-A.jpg?id=OA2797657" title="Prime Video" alt="Prime Video"></img>
                </p>
    </div>
<p xmlns="http://www.w3.org/1999/xhtml">Prime Video also acquires exclusive rights to select Stanley Cup Playoff series in Canada, comprised of two First Round playoff series and one Second Round series per year. This full lineup includes at least 26 national regular-season NHL games, beginning on Wednesday, September 30, available only on Prime Video in Canada at no additional cost to Prime members.</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;Our partnership with Prime Video builds on the strong foundation we have established together and reinforces NHL hockey as the most valuable sports content in Canada,&#34; said Tony Staffieri, President and CEO, Rogers. &#34;As Canada&#39;s home of hockey, Rogers is committed to connecting more fans to more NHL hockey and delivering more national games with fewer blackouts on Sportsnet, Canada&#39;s #1 sports media brand.&#34; </p><p xmlns="http://www.w3.org/1999/xhtml">&#34;We&#39;re thrilled to expand our partnership with the NHL and Rogers in this landmark agreement, which brings even more premium live sports to Prime members in Canada,&#34; said Jay Marine, Head of Global Sports, Prime Video. &#34;When combined with our hit original series, blockbuster movies, and fast, free shipping on millions of items, the Prime membership is more valuable than ever for Canadian customers.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml">&#34;Over the past two years, Prime Video has been a valuable addition to the NHL&#39;s media lineup in Canada, joining Rogers in bringing marquee NHL games to Canadian fans,&#34; said Gary Bettman, Commissioner, NHL. &#34;We&#39;re excited that Prime Video and Rogers are deepening their relationship through this long-term agreement, reflecting our shared commitment to serving English and French-language hockey fans across Canada with premium NHL content for years to come.&#34;</p><p xmlns="http://www.w3.org/1999/xhtml"><i xmlns="http://www.w3.org/1999/xhtml">NHL on Prime</i> will continue to deliver world-class production and innovation with an on-air team that delivers in-depth analysis and play-by-play coverage. More information about<i xmlns="http://www.w3.org/1999/xhtml"> NHLon Prime</i>, including talent and production details, will be announced at a later date.</p><p xmlns="http://www.w3.org/1999/xhtml">Sportsnet, Canada&#39;s #1 sports media brand, owns exclusive English-language rights to more than 500 national NHL games per season, including Monday and Saturday nights, as well as the Stanley Cup Playoffs, with the exception of the select series sublicensed to Prime Video. Sportsnet will deliver more national games and fewer blackouts to hockey fans.</p><p xmlns="http://www.w3.org/1999/xhtml">Last year, Rogers and the NHL announced a 12-year agreement for the national media rights to NHL games on all platforms in Canada, from the 2026-27 through the 2037-38 seasons. </p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Rogers Communications Inc.</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Rogers is Canada&#39;s communications, sports and entertainment company, and its shares are publicly traded on the Toronto Stock Exchange (TSX:<a class="ticker" href="https://www.benzinga.com/quote/RCI">RCI</a>) and on the New York Stock Exchange (NYSE:<a class="ticker" href="https://www.benzinga.com/quote/RCI">RCI</a>). For more information, please visit <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4740521-1&amp;h=1334451578&amp;u=https%3A%2F%2Fcan01.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Frogers.com%252F%26data%3D05%257C02%257CSarah.Grossman%2540rci.rogers.com%257C6030b72a0b89499c5ad608dee0fe6581%257C0ab4cbbf4bc74826b52ca14fed5286b9%257C0%257C0%257C639195580410961715%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DsSkgP7UcUnn9o2qS1KCDbTFtxxXtespruxlUDdGYk78%253D%26reserved%3D0&amp;a=rogers.com" target="_blank" rel="nofollow">rogers.com</a> or <a xmlns="http://www.w3.org/1999/xhtml" href="https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4740521-1&amp;h=523757963&amp;u=https%3A%2F%2Fabout.rogers.com%2Finvestor-relations%2F&amp;a=investors.rogers.com" target="_blank" rel="nofollow">investors.rogers.com</a>.</p><p xmlns="http://www.w3.org/1999/xhtml"><b xmlns="http://www.w3.org/1999/xhtml">About Prime Video Sports<br xmlns="http://www.w3.org/1999/xhtml"></br></b>Prime Video supports a growing lineup of live sports, including NBA, WNBA and the Skins Game globally, <i xmlns="http://www.w3.org/1999/xhtml">Thursday Night Football</i>, the Masters Tournament, NASCAR, the New York Yankees, Duke Men&#39;s Basketball and Seattle Kraken in the United States; Premier Boxing Champions in the United States, United Kingdom and Canada; the NWSL and ONE Championship in the United States and Canada; <i xmlns="http://www.w3.org/1999/xhtml">NHL on Prime</i> and PWHL in Canada; UEFA Champions League football in Germany, Italy, the United Kingdom, and Ireland; Roland-Garros in France; Wimbledon in Germany and Austria; Premier League in Sweden, Denmark and the Netherlands; ICC Cricket in Australia; Copa do Brasil football and Campeonato Brasileiro Série A in Brazil; MLB and live boxing in Japan; and Chivas soccer in Mexico. While availability varies by marketplace, fans can also subscribe to other streaming services including FanDuel Sports Network, Eurosport, FOX Sports (Mexico), Sportsnet (Canada), Paramount+, FOX One, Peacock, Viaplay Sport, MLB.TV, NBA League Pass, NBA TV, DAZN, and Premiere FC (Brazil) through Prime Video add-on subscriptions. This is in addition to a selection of Amazon Original documentaries including <i xmlns="http://www.w3.org/1999/xhtml">Kelce</i>, <i xmlns="http://www.w3.org/1999/xhtml">Bye Bye Barry</i>, and <i xmlns="http://www.w3.org/1999/xhtml">Earnhardt</i>.</p>



<p xmlns="http://www.w3.org/1999/xhtml">SOURCE Amazon Canada Fulfillment Services, ULC</p><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://rt.newswire.ca/rt.gif?NewsItemId=C6483&amp;Transmission_Id=202607281159CANADANWCANADAPR_C6483&amp;DateId=20260728" style="border:0px; width:1px; height:1px;"></img><p xmlns="http://www.w3.org/1999/xhtml"></p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" title="Cision" width="12" height="12" alt="Cision" src="https://edge.prnewswire.com/c/img/favicon.png?sn=C6483&amp;sd=2026-07-28"></img> View original content to download multimedia: <a xmlns="http://www.w3.org/1999/xhtml" id="CNWURL" rel="nofollow" href="http://www.newswire.ca/en/releases/archive/July2026/28/c6483.html" target="_blank">http://www.newswire.ca/en/releases/archive/July2026/28/c6483.html</a></p>

Rogers Communications and Amazon's Prime Video secured a 12-year exclusive Canada-wide deal to broadcast Wednesday NHL games and select playoff series starting 2026-27. The agreement strengthens premium hockey content under Rogers' umbrella and could improve subscriber retention and cross-sell opportunities for Prime Video, while reinforcing Canada's hockey-viewing ecosystem amid Sportsnet's broader rights.

News insight

Rogers and Prime Video Announce 12-Year Sublicensing Agreement for NHL Rights in Canada

AI summary

Sentiment rationale

Key facts

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