1. Rogers launches satellite service, enhancing connectivity across Canada. 2. New service includes popular apps for voice and video calling. 3. IoT satellite connectivity targets remote regions of Canada. 4. Trials showed strong customer interaction with over one million messages. 5. Service aims to transform industry sectors like forestry and mining.
FAQ
Why Bullish?
The launch of innovative services can increase revenue and attract customers, similar to past successful service expansions by tech companies that drove share prices up.
How important is it?
The introduction of new satellite services positions RCI competitively, influencing long-term growth, thus meriting a significant importance score.
Why Long Term?
As new technologies mature and gain adoption, they typically lead to sustained financial growth over the long term, as seen with telecom rivals expanding service offerings.
Rogers Communications Launches Groundbreaking Satellite-to-Mobile Service
TORONTO, Dec. 09, 2025 – Rogers Communications (TSX: RCI.A; NYSE: RCI) has announced a pioneering new service called Rogers Satellite, designed to enhance connectivity across Canada. This major innovation includes popular apps for voice and video calling, allowing users to stay connected even in the most remote areas of the country.
A New Era of Connectivity for Canadians
As the first and only provider in Canada to launch this type of service, Rogers aims to bridge the connectivity gap in areas lacking traditional cellular coverage. “We’re proud to offer this ground-breaking technology so Canadians can stay connected,” stated Tony Staffieri, President and CEO of Rogers. “No one covers Canada like Rogers, and our latest offering gives people access to essential apps, including voice calling through WhatsApp in previously unreachable locations.”
Key Applications Supported by Rogers Satellite
Rogers Satellite not only provides text messaging but also supports several vital applications, enhancing user experience in areas devoid of conventional service. Key applications available with Rogers Satellite include:
- Google Maps
- AccuWeather
- XCalTopo
As the service evolves, Rogers plans to expand the list of satellite-compatible apps, furthers its commitment to enhancing connectivity.
Transforming the Industrial Landscape with IoT Connectivity
In addition to consumer services, Rogers has launched satellite-to-mobile services focused on Internet of Things (IoT) applications, representing another Canadian first. This new capability is particularly significant given Canada's vast geography and resource-based economy. Businesses in sectors such as forestry and mining can benefit from features like:
- Fleet and asset tracking along remote highways
- Automated sensors for monitoring in natural resource sectors
This advancement is expected to revolutionize how Canadian businesses and governmental agencies operate in remote or underserved regions.
Positive Response from Canadian Beta Testers
Rogers Satellite initially launched a free beta text messaging service, including features like text-to-911, which saw over one million messages sent during the testing phase. Staffieri noted, "We’ve had a terrific response from Canadians using Rogers Satellite, helping them stay safe and connected across the country."
Affordable Pricing and Future Services
Customers on select Rogers plans can access Rogers Satellite at no additional cost during promotional periods. For all Canadians, the service is available for $15/month, with an introductory offer of $5/month off for the first year for beta trial participants. Future expansions will introduce data and voice services, including 911 voice support for all Canadian users.
About Rogers Communications Inc.
Rogers is a leading communications and entertainment company in Canada, with shares listed on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and the New York Stock Exchange (NYSE: RCI). For more information about the new Rogers Satellite service, visit rogers.com/satellite or check the investor relations page at investors.rogers.com.
Media Contact
For further inquiries, please contact:
Email: media@rci.rogers.com
Phone: 1-844-226-1338