Rogers Launches The Great Canadian Jersey

StockNews.AI • 2 days

BullishShort TermCorporate DevelopmentsNHL RCI.A RCI.B

High Materiality8/10

Information

- Donate your old hockey jerseys to be a part of hockey history - - Connor McDavid and Marie-Philip ...

AI Summary

Rogers Communications has launched The Great Canadian Jersey campaign, encouraging Canadians to donate old hockey jerseys until January 15, 2026. This initiative, supported by hockey stars Connor McDavid and Marie-Philip Poulin, aims to celebrate Canada's hockey culture and unity through a unique patchwork jersey design.

Trading Thesis

RCI's involvement in community-focused initiatives may strengthen brand loyalty and positively influence stock performance.

Market-Moving

Celebrity endorsements like McDavid may boost Rogers' public perception.
Increased brand visibility could enhance customer engagement.
Community-driven campaigns typically strengthen customer loyalty.
Unique events can drive foot traffic to Rogers stores.
Positive sentiment around sports can translate to positive stock movements.

Key Facts

The donation campaign runs until January 15, 2026.
Participating Rogers stores are available across Canada.
Connor McDavid and Marie-Philip Poulin are key figures in the campaign.
The patchwork jerseys will feature in a national advertising campaign.
Jersey donors enter to win a VIP hockey trip.

Companies Mentioned

Rogers Communications Inc. (RCI): Rogers is leveraging sports culture to enhance brand engagement.
Edmonton Oilers (N/A): Team captain Connor McDavid promotes Rogers’ community campaign.
Montreal Victoire (N/A): Marie-Philip Poulin's involvement supports Rogers' brand visibility.

Corporate Developments

The campaign emphasizes community involvement and brand alignment with Canadian heritage, potentially driving customer loyalty and market engagement for Rogers.

FAQ

Why Bullish?

Community-oriented initiatives often correlate with improved brand perception, as seen in similar campaigns by brands like Nike and Adidas, which led to stock performance increases after successful events.

How important is it?

The campaign's focus on community engagement and hockey, central to Canadian culture, has the potential to bolster Rogers' brand reputation, among its customer base, ultimately impacting sales and stock market performance positively.

Why Short Term?

The immediate visibility from the campaign may yield short-term engagement, with potential customer loyalty effects observable in quarterly results.

Related Companies

NHL RCI.A RCI.B

Rogers Launches The Great Canadian Jersey: A National Initiative

Date: January 05, 2026

Source: GlobeNewsWire

Participate in Hockey History with Your Old Jerseys

Rogers Communications Canada Inc. (TSX: RCI.A, NYSE: RCI) has officially launched The Great Canadian Jersey as part of its ongoing This Is Our Game campaign. This initiative encourages Canadians to donate their used hockey jerseys, which will be transformed into unique patchwork jerseys symbolizing the rich heritage of hockey in Canada.

Kick-off by Canadian Hockey Stars

The donation drive for The Great Canadian Jersey commenced today, featuring prominent Team Rogers athletes: Edmonton Oilers Captain Connor McDavid and Montreal Victoire Captain Marie-Philip Poulin. Both players marked the launch by donating jerseys from their personal collections in events held in Edmonton and Montreal.

“Whether it’s a child’s first minor-league team, a beer-league favourite, or a retired NHL jersey, Canadians are invited to share their piece of history to be a part of history,” stated Terrie Tweddle, Chief Brand and Communications Officer. “With hockey’s deep roots in our culture, we are incredibly proud to launch this project as a way for Canadians to show their pride for our team and our game.”

How to Participate

Canadians can drop off their old jerseys at participating Rogers stores across Canada from today until January 15, 2026. For those unable to donate in person, more information about mail-in donations can be found at Rogers.com/TheGreatCanadianJersey.

Donation Period: January 5 - January 15, 2026
Donation Locations: Participating Rogers stores across Canada
Prize: Enter for a chance to win the Ultimate VIP Hockey Road Trip to any Canadian NHL team away game during the 2025-26 regular season

The National Advertising Campaign

The final patchwork jerseys, designed by former OHL player turned fashion designer Cameron Lizotte, will be revealed later this month and feature prominently in a national advertising campaign, showcasing Canada’s passion for hockey.