COLUMBUS, Ohio, July  22, 2026  (GLOBE NEWSWIRE) -- Root (NASDAQ:ROOT), the leading technology company in car insurance, today announced the launch of its mobile-first, behavior-based car insurance in New Jersey,

ROOT

Root Launches Behavior-Based Car Insurance in New Jersey, Expanding Footprint to 37 States

Root expands to New Jersey as 37th state, reaching 80% of U.S. population

<section class="insight" data-version="1">
 <section data-block="information">
 <h3>Information</h3>
 COLUMBUS, Ohio, July 22, 2026 (GLOBE NEWSWIRE) -- Root (NASDAQ:ROOT), the leading technology company in car insurance, today announced the launch of its mobile-first, behavior-based car insurance in New Jersey,
 </section>

 <section data-block="ai-summary-paragraph">
 <h3>AI Summary</h3>
 Root announces mobile-first, telematics-based auto insurance expansion into New Jersey, its 37th state, moving toward nationwide coverage by 2027. The program prices policies based on real driving behavior, with potential NJ savings up to $1,300 annually. Execution could boost market share and improve unit economics if adoption scales.
 </section>

 <section data-block="ai-summary-bullets">
 <h3>Key Points</h3>
 <ul><li>Root launches mobile-first, behavior-based auto insurance in New Jersey.</li><li>Expands footprint to 37 states, covering over 80% of U.S. population.</li><li>Potential NJ driver savings up to $1,300 annually.</li><li>Target nationwide coverage in contiguous U.S. by 2027.</li></ul>
 </section>

 <section data-block="companies-mentioned">
 <h3>Companies Mentioned</h3>
 <ul><li>Root, Inc. (ROOT): Expansion into New Jersey; milestone toward 2027 contiguous U.S. rollout.</li><li>Root Property &amp; Casualty Insurance Co.: Underwriter in New Jersey; confirms risk-bearing capacity.</li></ul>
 </section>

 <section data-block="category">
 <h3>Corporate Developments</h3>
 Category: Corporate Developments. Expansion news signals potential growth in market share and unit economics, aligning with ROOT&#039;s strategic rollout plan.
 </section>

 <section data-block="market-moving">
 <h3>Market-Moving</h3>
 <ul><li>New Jersey adds 6.6 million eligible drivers, expanding Root&#039;s footprint.</li><li>Potential savings up to $1,300 annually may drive policy growth.</li><li>Telematics pricing requires sustained app engagement; near-term margins uncertain.</li><li>Contiguous U.S. rollout target by 2027 adds execution risk.</li></ul>
 </section>

 <section data-block="key-facts">
 <h3>Key Facts</h3>
 <ul><li>Date of press release: July 22, 2026.</li><li>New Jersey has 6.6 million eligible drivers.</li><li>Root operates in 37 states, representing over 80% of U.S. population.</li><li>NJ drivers can save up to $1,300 annually.</li><li>Goal: contiguous U.S. nationwide coverage by end-2027.</li></ul>
 </section>

 <section data-block="trading-thesis">
 <h3>Trading Thesis</h3>
 Bullish over 6-12 months if NJ adoption validates unit economics and accelerates nationwide rollout.
 </section>
</section>


<link type="text/css" rel="stylesheet" href="https://www.globenewswire.com/styles/gnw_nitf.css"></link>COLUMBUS, Ohio, July 22, 2026 (GLOBE NEWSWIRE) -- Root (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/ROOT">ROOT</a>), the leading technology company in car insurance, today announced the launch of its mobile-first, behavior-based car insurance in New Jersey, marking its 37th state. This expansion allows Root to reach over 80% of the U.S. population as the company advances toward its goal of providing nationwide coverage in the contiguous U.S. by 2027. By leveraging advanced mobile telematics, Root eliminates traditional friction in the insurance buying journey and rewards safe drivers in New Jersey. With more than 6.6 million eligible drivers in the state, motorists have the potential to save up to $1,300 annually.&#x2A; <ul type="disc"><li style="margin-top:12pt;">Expanded Footprint: Root Insurance is now available in 37 U.S. states, collectively representing over 80% of the total U.S. population.</li><li>Behavior-Based Pricing: Rates are calculated primarily on actual driving performance, such as focused driving, smooth braking, and gentle turns.</li><li>Significant Consumer Savings: Safe drivers in New Jersey can unlock potential annual savings of up to $1,300.&#x2A;</li><li style="margin-bottom:12pt;">Seamless Digital Experience: Driver onboarding, customized coverage selection, policy management, and claims routing are handled entirely through Root’s mobile application.</li></ul> &#34;Expanding to New Jersey is a massive milestone in our state expansion strategy as we accelerate toward our goal of coverage in the contiguous U.S. by 2027,&#34; said Alex Timm, Founder and CEO of Root. &#34;By entering the Garden State, we&#39;re expanding our reach to a market historically characterized by limited consumer choice. Our ability to scale our behavioral pricing model demonstrates the efficiency of our technology and positions us to capture more market share.&#34; How Root Insurance Works for New Jersey Drivers <ul type="disc"><li style="margin-top:12pt;">Download and Onboarding: Drivers download the Root mobile app and sign up in minutes via the app or at <a href="http://joinroot.com" rel="nofollow" target="_blank">joinroot.com</a>.</li><li>The Test Drive: The smartphone&#39;s sensors automatically measure real-time driving behaviors, analyzing individual risk signals to inform pricing.</li><li style="margin-bottom:12pt;">Personalized Quote: Safe driving habits are rewarded with lower rates, customizable coverage options, and a completely digital policy management experience. </li></ul> Frequently Asked Questions Is Root Insurance available in New Jersey? Yes. Root offers its behavior-based auto insurance to drivers across New Jersey, bringing its availability to 37 U.S. states. To see where Root is available nationwide, visit <a href="http://www.joinroot.com/availability" rel="nofollow" target="_blank">joinroot.com/availability</a>. How does Root Insurance determine rates for New Jersey drivers? Root uses data science and mobile technology to measure actual driving behavior. Rates are personalized based on driving performance metrics, including focused driving, smooth braking, and gentle turning habits. How much can you save with Root Insurance in New Jersey? Safe drivers who switch to Root Insurance can save up to $1,300 annually, depending on their test-drive results and chosen coverage levels.&#x2A; &#x2A;Potential annual savings based on survey of actual customers who purchased a new Root policy between February 2025 - February 2026 and reported savings; changes in coverage levels not evaluated. Potential savings will vary. About Root, Inc. Founded in 2015 and based in Columbus, Ohio, Root, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/ROOT">ROOT</a>) is the parent company of Root Insurance Company. Root is revolutionizing insurance through data science and technology to provide consumers a personalized, easy, and fair experience. The Root mobile app has reached more than 17 million downloads and has analyzed more than 36 billion miles of driving data to deliver fair, telematics-based pricing. For more information, visit <a href="http://root.com" rel="nofollow" target="_blank">root.com</a>. Root is headquartered in Columbus, Ohio, and offers auto insurance to drivers in Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Minnesota, Mississippi, Missouri, Montana, Nebraska, New Mexico, Nevada, New Jersey, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, and Wisconsin. Root Insurance also offers renters insurance in Arkansas, Georgia, Kentucky, Missouri, Nevada, New Mexico, Ohio, Tennessee, and Utah. Auto insurance is underwritten by Root Property &amp; Casualty in New Jersey. For more information, visit <a href="http://root.com" rel="nofollow" target="_blank">root.com</a>. Contacts Media: <a href="mailto:press@joinroot.com" rel="nofollow" target="_blank">press@joinroot.com</a> Root Inc, Forward-Looking Statements This press release contains forward-looking statements within the meaning of federal securities laws regarding Root, Inc. These forward-looking statements relate to, among other things, expectations about our future business results, the success of our business in New Jersey, and our ability to complete our expansion into the contiguous U.S. by year-end 2027. Such forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond the company&#39;s control and are difficult to predict. We have based our forward-looking statements on our current expectations, estimates, and projections about our industry and our company. We caution that these statements are not guarantees of future performance and you should not rely unduly on them, as they involve risks, uncertainties, and assumptions that we cannot predict. Accordingly, our actual results may differ materially from the future performance that we have expressed or forecast. In accordance with &#34;safe harbor&#34; provisions of the Private Securities Litigation Reform Act of 1995, we have included in Root&#39;s Form 10-K for the year ended Dec. 31, 2025, and other SEC filings, cautionary language identifying important factors that could cause future outcomes to differ materially from those set forth in the forward-looking statements. Copies of Root&#39;s Form 10-K and other SEC filings are available on the SEC&#39;s website, Root&#39;s website at <a href="https://ir.joinroot.com/investor-relations" rel="nofollow" target="_blank">ir.joinroot.com/investor-relations</a>, or by contacting Root&#39;s Investor Relations office. <img alt="" class="__GNW8366DE3E__IMG" src="https://www.globenewswire.com/newsroom/ti?nf=OTc2NjM0MSM3NzE4MDUyIzIwMjE4MTA="></img> <img alt="" src="https://ml.globenewswire.com/media/YWIxNDUwNjQtYWEwOC00MzU4LTljYWUtMDNmODFmOTJiOGI1LTEwMzM0NTEtMjAyNi0wNy0yMi1lbg==/tiny/ROOT-INC-.png" referrerpolicy="no-referrer-when-downgrade"></img><a href="https://www.globenewswire.com/NewsRoom/AttachmentNg/f71ebb8a-15f2-41c8-8ab8-1083afde75e8"><img src="https://ml.globenewswire.com/media/f71ebb8a-15f2-41c8-8ab8-1083afde75e8/small/rootappbadge-jpg.jpg" border="0" width="150" height="150" alt="Primary Logo"></img></a>

Root announces mobile-first, telematics-based auto insurance expansion into New Jersey, its 37th state, moving toward nationwide coverage by 2027. The program prices policies based on real driving behavior, with potential NJ savings up to $1,300 annually. Execution could boost market share and improve unit economics if adoption scales.

News insight

Root Launches Behavior-Based Car Insurance in New Jersey, Expanding Footprint to 37 States

AI summary

Sentiment rationale

Key facts

Corporate Developments