Leading Mexican operator leverages provider&#39;s content ecosystem to diversify casino offering  Mexico City, Mexico, March 4, 2026 (GLOBE NEWSWIRE) RubyPlay, a studio-based content ecosystem, has strengthened its presence

CDRO

RubyPlay and Codere Online join forces to elevate gaming offering in Mexico

Codere Online Expands Game Portfolio with New Partnership in Mexico

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Leading Mexican operator leverages provider&amp;#39;s content ecosystem to diversify casino offering  Mexico City, Mexico, March 4, 2026 (GLOBE NEWSWIRE) RubyPlay, a studio-based content ecosystem, has strengthened its presence</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Codere Online has formed a partnership with RubyPlay to enhance its gaming content, integrating popular game titles into its online casino offering. This collaboration is expected to boost Codere&#039;s market penetration in Mexico, benefiting from RubyPlay’s innovative content ecosystem that responds to evolving player preferences.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Codere Online partners with RubyPlay to expand gaming offerings in Mexico.</li><li>Integration includes popular titles to enhance Codere&#039;s online casino experience.</li><li>RubyPlay&#039;s multi-layered content ecosystem supports rapid game delivery and diversity.</li><li>Codere enhances market presence in LATAM, targeting broader audience and player engagement.</li><li>Collaboration underscores the growth potential in Mexico&#039;s online gambling market.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>RubyPlay (N/A)</strong>: Partnering with Codere enhances RubyPlay&#039;s visibility in the LATAM market.</li><li><strong>Koala Games (N/A)</strong>: Provides additional gaming content for Codere&#039;s integration, broadening their offerings.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>This news fits in the &#039;Corporate Developments&#039; category as it reflects a strategic partnership aimed at expanding Codere Online&#039;s game offerings amid strong competitive dynamics in the online gaming sector.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>New content integration could raise player engagement and overall revenues for Codere Online.</li><li>Expansion strategy may strengthen Codere&#039;s market share in the competitive LATAM gaming sector.</li><li>Successful deployment of RubyPlay’s titles is critical for immediate revenue impact.</li><li>Increased brand recognition through partnerships is likely to attract more users to Codere&#039;s platforms.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Codere Online is a leading gambling operator in Mexico.</li><li>Partnership with RubyPlay announced on March 4, 2026.</li><li>Integration includes popular titles such as Loco Habanero and Zeus Rush Fever.</li><li>RubyPlay operates multiple studios including Koala Games, enhancing its game library.</li><li>Mexico is the second-largest online gambling market in Latin America.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Considering the partnership&#039;s potential to drive revenue growth, CDRO is a buy in the short term.</p>
  </section>
</section>


<link type="text/css" rel="stylesheet" href="https://www.globenewswire.com/styles/gnw_nitf.css"></link><p align="center"><b>Leading Mexican operator leverages provider's content ecosystem to diversify casino offering</b></p>  <p><b>Mexico City, Mexico, March 4, 2026</b> (GLOBE NEWSWIRE) RubyPlay, a studio-based content ecosystem, has strengthened its presence in Mexico through a new partnership with Codere Online (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/CDRO">CDRO</a>), one of the leading digital sports betting and casino operators in the country.</p>  <p>The deal has seen Codere Online integrate a broad selection of RubyPlay's most popular titles, including player favourites such as J Mania&#xAE; Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever&#xAE; Deluxe SE.</p>  <p>The partnership also includes content incorporated from Koala Games, one of the fast-growing studios within RubyPlay's ecosystem, including popular hits Voltage Blitz&#xAE; Rapid and Voltage Blitz&#xAE; Vortex, while providing Codere Online with access to additional content from across RubyPlay's wider studio network as further titles are introduced.<br></br><br></br>This collaboration reinforces RubyPlay's expansion across the LATAM region, where its content is strongly performing with multiple leading brands. At the core of this growth is RubyPlay's multi-layered content ecosystem, which is benefiting operators of all sizes with a greater variety of games. The model enhances RubyPlay's ability to develop tailored, relevant content while leveraging a unified distribution network. This approach enables faster delivery cycles, greater portfolio diversity, and improved responsiveness to both operator requirements and evolving player preferences.</p>  <p>The NASDAQ-listed operator has established itself as a leader across its core Spanish-speaking markets, including Mexico. Through this latest partnership, RubyPlay's portfolio will reach an even broader audience in Mexico, the second-largest market in Latin America, supporting Codere Online's ongoing commitment to delivering a high-quality and engaging online casino experience for players in the region.</p>  <p><b>Dima Reiderman, CCO at RubyPlay, said:</b> "Partnering with Codere Online represents a significant milestone in our expansion across Mexico and the wider LATAM region. The operator's strong brand recognition and vast customer base make them an ideal partner to reach even more players within the region.</p>  <p>"Through our studio-based ecosystem, including Koala Games and Mad Hat Games, we can leverage additional market-focused content to support Codere Online's evolving strategy in Mexico and the wider LATAM region"</p>  <p><b>Sarit Adania, Head of Casino Product at Codere Online added:</b> "RubyPlay's consistently high-performing titles through its impressive content ecosystem will become a significant addition to our online casino offering in Mexico.</p>  <p>"By integrating content from both RubyPlay and Koala Games, we are seamlessly diversifying our games portfolio and continuing to deliver the engaging, premium experiences our players expect."</p>  <p><b>About RubyPlay  </b></p>  <p align="justify">RubyPlay is a B2B iGaming company operating as a studio-based, layered content ecosystem. <br></br>The company is built around multiple market-focused studios, all supported by a shared technology, infrastructure and distribution platform. Each of our studios, RubyPlay Studio, Koala Games, Mad Hat Games, and Xslots, develops its own dedicated catalog aligned with specific markets and audiences. Together, these studios form an extended proprietary content library.</p>  <p align="justify">RubyPlay also operates a dedicated studio focused exclusively on bespoke, branded and white-label content, enabling operators to assemble tailored games by combining creative, technical, and market capabilities from across the ecosystem. Rather than leading with a single supplier brand, RubyPlay is designed to support operator-led branding, allowing clients to adapt content to their own identity, strategy, and market needs. <br></br>This model positions RubyPlay as a long-term content partner for operators seeking flexibility, relevance and brand control.</p>  <p><b>About Codere Online </b></p>  <p align="justify">Codere Online refers, collectively, to Codere Online Luxembourg, S.A. and its subsidiaries. Codere Online launched in 2014 as part of the renowned casino operator Codere Group. Codere Online offers online sports betting and online casino through its state-of-the art website and mobile applications. Codere currently operates in its core markets of Spain, Mexico, Colombia, Panama and Argentina. Codere Online's online business is complemented by Codere Group's physical presence throughout Latin America, forming the foundation of the leading omnichannel gaming and casino presence.  </p> <img alt="" class="__GNW8366DE3E__IMG" src="https://www.globenewswire.com/newsroom/ti?nf=MTAwMTE2ODEzNiM0MDIzNTI2MjUjMjIzMjY5Mg=="></img> <br></br><img alt="" src="https://ml-eu.globenewswire.com/media/ZjQxNDBiNGUtZjRlOC00YTdmLWFhNWQtNDlkMzY4ZWJlMWMxLTEyNDQyNDUtMjAyNi0wMy0wNC1lbg==/tiny/Codere-Online-Luxembourg-S-A-.png" referrerpolicy="no-referrer-when-downgrade"></img><p><a href="https://www.globenewswire.com/NewsRoom/AttachmentNg/92fbe8fd-a651-452a-8108-5cf011fa4867"><img src="https://ml-eu.globenewswire.com/media/92fbe8fd-a651-452a-8108-5cf011fa4867/small/finaldark-png.png" border="0" width="150" height="51" alt="Primary Logo"></img></a></p>

Codere Online has formed a partnership with RubyPlay to enhance its gaming content, integrating popular game titles into its online casino offering. This collaboration is expected to boost Codere's market penetration in Mexico, benefiting from RubyPlay’s innovative content ecosystem that responds to evolving player preferences.

RubyPlay and Codere Online join forces to elevate gaming offering in Mexico

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

Related News