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Saucony® Renews Contract with Marathon Standout Julia Paternain

1. Saucony renews partnership with elite runner Julia Paternain. 2. Paternain won bronze at World Athletics Championships in Tokyo. 3. Her rapid rise reflects Saucony's commitment to innovation and talent. 4. Deal supports Paternain's training and goals in global marathons. 5. The partnership emphasizes community initiatives for aspiring runners.

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Why Bullish?

Saucony's endorsement of a rising star can enhance brand visibility and sales, similar to Nike's success with star athletes. The partnership may attract more customers seeking high-performance gear, reflecting positively on WWW's market performance.

How important is it?

The article highlights Saucony's growth strategy, which directly impacts WWW's brand value and market position. Paternain's achievements bolster Saucony's image, suggesting a fruitful investment in brand partnerships.

Why Long Term?

The partnership is expected to yield benefits over several years, akin to Nike's long-term deals with athletes that helped sustain brand growth. Paternain's increasing global presence may foster enduring customer loyalty to Saucony.

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The new deal underscores the brand's commitment to fostering next generation global talent , /PRNewswire/ -- Saucony, a global performance running and lifestyle brand, is proud to renew its partnership with elite distance runner Julia Paternain. Originally announced in March 2025 as part of Saucony's North American professional-running roster, this extension solidifies a multi-year commitment to Paternain as she embarks on the next chapter of her remarkable career. Saucony® Renews Contract with Marathon Standout Julia Paternain "We could not be more excited to deepen our relationship with Julia," said Ted Fitzpatrick, Vice President of Product Management and Merchandising at Saucony. "Her breakthrough on the world stage this fall shows her relentless drive and perfectly reflects Saucony's ethos of perseverance, self-belief, and human potential. With roots across Mexico, the United Kingdom, the United States, and Uruguay, Julia brings a global perspective that mirrors Saucony's growing international community of runners. Just a few months after signing with Saucony, Paternain delivered a headline-making performance at the 2025 World Athletics Championships in Tokyo. In only her second marathon ever, she claimed the bronze medal in the women's marathon with a time of 2:27:23 donning Saucony's award-winning Endorphin Elite 2s. Paternain's performance was even more impressive given her status entering the race: ranked 288th globally in the marathon and stepping into the distance confidently for just the second time. "I'm thrilled to continue this journey with Saucony," said Julia Paternain. "This past year has been unbelievable, standing on the world podium for Uruguay was a dream. With Saucony's support, I'm hungry for more: more challenges, more growth, more impact. Together, we'll push boundaries and show what's possible."Paternain's re-signing with Saucony comes at a vital moment in her rapidly ascending career. In less than eight months, she has accelerated from marathon debut to world medalist, setting a Uruguayan national record (2:27:09) on her first attempt and capturing bronze at the 2025 World Athletics Championships in Tokyo. Looking ahead, the renewed partnership will provide continued support for her training and competition goals, including a strategic focus on performing with the top runners globally in marathons and road races, brand storytelling highlighting her inspiring rise, and community initiatives to motivate the next generation of runners.For more information on Saucony's athletes, please visit www.saucony.com/en/RunAsOne. About Saucony:  Saucony, the 'Original Running Brand' and a division of Wolverine World Wide, Inc. (NYSE:  WWW ), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit  www.saucony.com . SOURCE Saucony

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