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Schlage Named America's Most Trusted® Lock Brand for Seventh Consecutive Year

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Annual Study Rates Leading Lock Brand Most Trusted Door Lock Brand Seventh Consecutive Year CARMEL, ...

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Schlage has been recognized as the most trusted door lock brand for the seventh consecutive year, scoring a high Net Trust Quotient of 117.0 based on a survey of over 7,200 consumers. This endorsement highlights consumer trust and brand reliability, likely enhancing Allegion's market position and sales in the home security sector.

Sentiment Rationale

Historical resets in consumer trust ratings have led to increased sales and stock appreciation; brands with strong trust scores tend to see positive stock market reactions.

Trading Thesis

Buy, as Schlage's ranking could boost ALLE's sales and stock value in the near term.

Market-Moving

  • Increased consumer trust may drive higher sales for Allegion's product lines.
  • Earnings growth anticipated due to strong brand recognition and consumer loyalty.
  • Potential for market share expansion in the home security segment.

Key Facts

  • Schlage named most trusted lock brand for seventh consecutive year.
  • Survey included over 7,200 participants, ranking brands on trust and quality.
  • Schlage scored highest with a Net Trust Quotient Score of 117.0.
  • Allegion supports Schlage's innovation and quality in home security.
  • Trust is crucial for brand sustainability according to Lifestory Research.

Companies Mentioned

  • Allegion (ALLE): Positive consumer perception may enhance ALLE's market performance.
  • Lifestory Research: Conducted the trusted brand survey influencing consumer decisions.

Corporate Developments

This report fits under 'Corporate Developments' as it highlights a brand's significant achievement impacting corporate reputation and sales potential directly associated with Allegion's future performance in the security market.

Schlage Recognized as America's Most Trusted® Lock Brand for 2026

Schlage®, a leading name in home security and access solutions, has been awarded the title of America's Most Trusted® door lockset and hardware brand for the seventh consecutive year in the 2026 America's Most Trusted® Door Locks & Hardware Study conducted by Lifestory Research. This recognition underscores Schlage's continued commitment to providing top-quality security solutions for consumers.

Key Survey Insights and Performance

The 2026 America's Most Trusted Survey sampled over 7,209 individuals across the United States who have actively shopped for door locks and hardware in the past year. Respondents rated various brands based on key performance indicators, including trust, quality, and overall performance. Schlage emerged as the frontrunner among its peers, achieving a notable Net Trust Quotient Score of 117.0.

Leadership's Commitment to Quality

David Perozzi, General Manager of Allegion Home, expressed gratitude towards customers for their longstanding trust: "We extend our appreciation to the loyal customers who have put their trust and peace of mind in our products to help keep their homes and families secure for more than 100 years." He further emphasized the brand's dedication to innovation while maintaining the essential qualities of reliability and performance.

The Significance of Consumer Trust

The America's Most Trusted awards, established over a decade ago, play a vital role in illustrating the consumer-brand trust relationship. For a brand to feature in the study's final rankings, it must collect enough responses to reach a 95% confidence level, with a maximum margin of error of 3%. This methodology ensures robust comparability across brands in similar market segments.

Eric Snider, President of Lifestory Research, highlighted the essence of consumer trust, stating, "Establishing a sense of trust among consumers is the most important aspect of any successful brand – without trust, there is no future." This perspective reinforces why homeowners prioritize security and reliability in their choices.

About Schlage and Allegion

Schlage operates under the umbrella of Allegion (NYSE: ALLE), a global leader in seamless access solutions. Allegion is dedicated to ensuring safety for individuals and their assets through innovative technology and reliable products. For more information about Schlage and its offerings, visit www.Schlage.com.

Understanding the America's Most Trusted® Study

The Lifestory Research America's Most Trusted® study is the longest-running independent research program focused on consumer opinions regarding home products. The annual survey, which gathers anonymous assessments from consumers searching for specific products, employs rigorously tested social and opinion science methodologies to produce reliable data insights.

For further details about the study, visit www.LifestoryResearch.com/Americas-Most-Trusted.

About Lifestory Research®

Lifestory Research specializes in delivering insights and strategies that foster relationships between companies and their clients. Utilizing both quantitative and qualitative research methods, the firm assists businesses in driving innovation and enhancing brand strategies. For more information, explore www.lifestoryresearch.com.

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