  A Media Snippet accompanying this announcement is available by clicking on this link.  SCOTTSDALE, Ariz., June  23, 2026  (GLOBE NEWSWIRE) -- Macerich - one of the nation’s leading owners, operators and developers of

Scottsdale Fashion Square Announces Naming Rights Opportunity of its Newly Redeveloped Signature Gathering Space and Social Hub

Macerich seeks naming-rights partner for Scottsdale Fashion Square upgrade

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>A Media Snippet accompanying this announcement is available by clicking on this link.  SCOTTSDALE, Ariz., June  23, 2026  (GLOBE NEWSWIRE) -- Macerich - one of the nation’s leading owners, operators and developers of</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>MAC is seeking bids for naming rights at Scottsdale Fashion Square’s redesigned social hub, part of a broader asset-renovation plan expected to conclude before the 2026 holiday season. The project targets high-end brands within a top luxury center that attracts about 12 million visitors annually and serves an affluent demographic, signaling a monetization channel that could boost center-level cash flow over time.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Macerich seeks naming rights for Scottsdale Fashion Square&#039;s redesigned social hub. Deadline: July 15, 2026.</li><li>Renovation began January 2026; completion expected before the 2026 holiday season.</li><li>Center spans nearly 2 million sq ft with 200+ shops; targets high-affluence brands.</li><li>PenFed Plaza precedent (Tysons Corner, 2025) supports monetizing premium spaces.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Macerich (MAC)</strong>: Leading retail REIT initiating naming-rights process for Scottsdale Fashion Square; potential for incremental branding revenue.</li><li><strong>Scottsdale Fashion Square (N/A)</strong>: Macerich-owned center undergoing phase three renovation; naming rights could affect traffic and tenant mix.</li><li><strong>PenFed Credit Union (N/A)</strong>: Partner in PenFed Plaza at Tysons Corner Center (2025); demonstrates MAC&#039;s ability to execute long-term branding deals.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Category: Corporate Developments. This is a branding/asset-monetization initiative tied to a high-profile premium-center renovation, fitting a strategy to monetize top-tier properties through named spaces and ongoing partnerships.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Award of a premier naming-rights deal could meaningfully lift MAC&#039;s asset monetization.</li><li>Completion timing before holidays may improve near-term mall traffic expectations.</li><li>Escalating luxury-brand partnerships at MAC assets could attract higher-quality tenants.</li><li>July 15, 2026 bid deadline may drive near-term investor interest.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Scottsdale Fashion Square spans nearly 2 million square feet.</li><li>Center has more than 200 shops and restaurants.</li><li>Annual visitors exceed 12 million.</li><li>Scottsdale area: average household income $247,000; median $110,000 (37% above national).</li><li>Renovation began January 2026; completion anticipated before 2026 holiday season.</li><li>Naming rights bids due by July 15, 2026.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>A successful naming-rights deal could lift MAC&#039;s asset monetization and cash flow in 2026–27.</p>
  </section>
</section>


<link type="text/css" rel="stylesheet" href="https://www.globenewswire.com/styles/gnw_nitf.css"></link><p><iframe style="width:100%; height:600px; border:0px;" src="https://www.globenewswire.com/Tracker?data=9Gaz0RLSDy9-KLRDl9pCV1LMIr3n4qxd_2Hrwi_o6RzsJHq9hgN6YphHZ7wTZMGiaf4Oh81q8Rh10zXuvQBWvRsde__fYrCUH5vu5N-iM08=" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></p>  <p align="center"><a href="https://www.globenewswire.com/Tracker?data=wIcu8jeSw7egzBBSJEdLK0X1GIfYW-qhn8_wvxgGXSTCuOOaY71bOgDysLUQ8Bc-Dj5UFC1-aa3jFgAXYW_QeEhJC-bdR3FUPRz85HXCYWrxqdh-LIQSrM_yHuXN8hxUc6gICdGyvPHEGnv1zYi9TQhAvIGs8ADWFL2-E4_TJ2Wa2zGorAYwgfooK__Nl5CaHFXE8wu3Xp7pjYiOWrLYN2Jb0x6yg6eXOg6OtHgEghw=" rel="nofollow" target="_blank">A Media Snippet accompanying this announcement is available by clicking on this link.</a></p>  <p>SCOTTSDALE, Ariz., June  23, 2026  (GLOBE NEWSWIRE) -- Macerich - one of the nation’s leading owners, operators and developers of high-quality retail real estate in top markets - today announced it has begun the search for an official naming rights partner for its redesigned, high-profile gathering space and social hub at Scottsdale Fashion Square, one of the country’s premier luxury retail centers.</p>  <p>Building on the success of the center&#39;s Luxury Wing and Dining District, this rare naming rights opportunity complements the company&#39;s long-term strategy of elevating and transforming high-traffic retail properties into exceptional third space destinations.</p>  <p>A premier luxury destination comprising nearly 2 million square feet and offering more than 200 shops for shopping, dining, and entertainment, Scottsdale Fashion Square attracts over 12 million annual visitors and dominates the West between Texas and California, with its upscale ambiance and luxury retailer mix.</p>  <p>The center sits in the heart of one of the country’s most affluent economic trade areas. Scottsdale visitors have average household incomes of $247,000, and the median household income in Scottsdale tops $110,000, 37% higher than the national average. Recent data shows Scottsdale is adding millionaires at one of the fastest rates in the world.</p>  <p>"This naming rights search aligns with our overall strategy to secure multi-year, high-affinity brand partnerships that anchor premier spaces within our top centers," said Jack Hsieh, President and CEO, Macerich. "Relaunching this space with a new consumer-facing name allows us to further elevate and transform the sense of place at a property already widely regarded as the Beverly Hills of the Southwest."</p>  <p>This third phase of renovation and construction at Scottsdale Fashion Square began in January 2026. The project is expected to be completed just ahead of this year’s highly anticipated holiday season and is on the heels of a larger redevelopment that centered on upscale culinary concepts, including Élephante, Catch, Society Swan, Telefèric Barcelona, and the first Arizona location for Asian favorite Din Tai Fung. These restaurants build upon the center’s existing premier fine-dining options, including Nobu.</p>  <p>"This newly renovated social hub will serve as a reimagined gathering space within Scottsdale Fashion Square, delivering high-impact media, premium consumer engagement, and experiential marketing opportunities, highlighted by a brand new, state-of-the-art digital spectacular spanning a three-story elevator tower," said Petra Maruca, Senior Vice President, Business Development, Macerich. "The naming rights partner will receive an always-on brand presence throughout the space, including iconic brand signage, year-round media, and branded wayfinding throughout the center, among other opportunities."</p>  <p>Macerich has demonstrated success in securing naming rights opportunities for high-traffic retail centers similar to Scottsdale Fashion Square. In 2025, the company executed a multi-year partnership with PenFed Credit Union for the launch of PenFed Plaza at Tysons Corner Center, in the affluent Fairfax County region within the Washington, DC trade area.</p>  <p>Parties interested in participating in the evaluation process for this naming rights opportunity should contact Macerich’s Business Development team prior to July 15<sup>th</sup>, 2026, at <a href="https://www.globenewswire.com/Tracker?data=akKJAIzW7xtoN-xgn9AOxMIVDqxr5MSyT1sBZhE4quDGsW1dzFre1sbTfUpod2G29t7IdV7wMVBI5AVFnep93DsR4i7K8jmBYWcSkP7EaqPqn_yDlQROXxvx98RkpNICsUW9a1jxz7B92T-sx3oicw==" rel="nofollow" target="_blank">businessdevelopment@macerich.com</a> for additional information.</p>  <p><strong>About Scottsdale Fashion Square</strong></p>  <p>One of the nation’s premier shopping destinations and a true jewel of the desert, Scottsdale Fashion Square recently completed an expansion that extends its luxury presentation beyond the original luxury wing, encompassing a redefined south wing and multi-lane luxury valet service.</p>  <p>With 1.9 million square feet and more than 200 shops and restaurants, Scottsdale Fashion Square features nearly 60 unique-to-market retailers and upscale culinary concepts, as well as more than 40 of the world’s finest contemporary luxury brands including Louis Vuitton, Dior, Saint Laurent, Gucci, Christian Louboutin, Cartier, Bottega Veneta, Bulgari, Prada, Versace, Balenciaga, Salvatore Ferragamo, Jimmy Choo, and Burberry. The center also includes a flagship Apple Store, an Industrious luxury workspace, and Harkins Theatres.</p>  <p>Additional information about Scottsdale Fashion Square can be found at <a href="https://www.globenewswire.com/Tracker?data=5k346iqf-EZ_d3xFAssmFIPE-QKXtZ35gu481oG-HNXZsiaWZ1hJdikmUNe6do0O7jGrR38oinBjX5iXaimKo4gHnPAntdak02ckgrGyaTU=" rel="nofollow" target="_blank">fashionsquare.com</a>.</p>  <p><strong>About Macerich</strong><br></br>Macerich is a fully integrated, self-managed, self-administered real estate investment trust (REIT). As a leading owner, operator, and developer of high-quality retail real estate in densely populated and attractive U.S. markets, Macerich’s portfolio is concentrated in California, the Pacific Northwest, Phoenix/Scottsdale, and the Metro New York to Washington, D.C. corridor. Developing and managing properties that serve as community cornerstones, Macerich currently owns 41 million square feet of real estate, consisting primarily of interests in 39 retail centers. Macerich is firmly dedicated to advancing environmental goals, social good, and sound corporate governance. For more information, please visit <a href="https://www.globenewswire.com/Tracker?data=W-Qofd2lu92YIv_bGVHKoAFtmIMSeRQ5QQr6cWwui0_9HdZK3EVVKMZmhsAALzYFxXwiNXj2SqhT6JieyKaATOVVr6oSNqXxG1eUezQ8LGs=" rel="nofollow" target="_blank">www.Macerich.com</a>. </p>  <p>MACERICH MEDIA CONTACT: Arun Khosla, VP Corporate Communications, <a href="https://www.globenewswire.com/Tracker?data=49adyAril6C9hy_nNsTGpQm8bOkuWTvOunejXFUAfk_j_ORjGiPDSAN6sNBmMCn6y2Uba79VUcaqfY2kFXjXyzfJa5p-4_YJnEcJ6ElEo5mEk0L9MEBEXjLRNt_ifDnu" rel="nofollow" target="_blank">Arun.Khosla@macerich.com</a></p> <img alt="" class="__GNW8366DE3E__IMG" src="https://www.globenewswire.com/newsroom/ti?nf=OTc1MDg3MyM3NjcyODM5IzIwMDM4Njk="></img> <br></br><img alt="" src="https://ml.globenewswire.com/media/N2NlZDhiNmQtZTMyYy00ZDExLWI3N2QtNDc4MDhjODhiNDk4LTEwMTU0NDItMjAyNi0wNi0yMy1lbg==/tiny/Macerich-Company.png" referrerpolicy="no-referrer-when-downgrade"></img><p><a href="https://www.globenewswire.com/NewsRoom/AttachmentNg/3be8097e-249f-414b-b3a8-0b9cfb6190fb"><img src="https://ml.globenewswire.com/media/3be8097e-249f-414b-b3a8-0b9cfb6190fb/small/macerich-blk-2-png.png" border="0" width="150" height="31" alt="Primary Logo"></img></a></p>

MAC is seeking bids for naming rights at Scottsdale Fashion Square’s redesigned social hub, part of a broader asset-renovation plan expected to conclude before the 2026 holiday season. The project targets high-end brands within a top luxury center that attracts about 12 million visitors annually and serves an affluent demographic, signaling a monetization channel that could boost center-level cash flow over time.

Scottsdale Fashion Square Announces Naming Rights Opportunity of its Newly Redeveloped Signature Gathering Space and Social Hub

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

Related News