
Shoe Station Group, Inc. (NASDAQ:SHOE) (the &#34;Company&#34;), a leading omnichannel retailer of footwear and accessories for the family, announced the appointment of Tracy Dick as Chief Marketing Officer, effective

<p xmlns="http://www.w3.org/1999/xhtml">
Shoe Station Group, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/SHOE">SHOE</a>) (the "Company"), a leading omnichannel retailer of footwear and accessories for the family, announced the appointment of Tracy Dick as Chief Marketing Officer, effective August 3. Tracy joins the leadership team to accelerate the execution of the Company’s strategic initiatives to expand the Shoe Station banner and strengthen customer engagement across Shoe Carnival. She will report to Interim President and Chief Executive Officer, Cliff Sifford.

</p><p xmlns="http://www.w3.org/1999/xhtml">
An accomplished brand strategist and marketing executive, Tracy brings more than 20 years of experience driving customer and business growth across retail, restaurant and B2B industries. Throughout her career, she has held key leadership roles with PetSmart, Jack in the Box and Leslie’s, as well as other high-growth organizations, building brands, creating meaningful customer connections and delivering measurable business results.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"Tracy understands what it takes to build brands while delivering meaningful business results," said Cliff Sifford. "She brings a strong customer-first mindset, deep retail experience and a collaborative leadership style that we believe will help us continue growing both banners while strengthening our connection with customers."

</p><p xmlns="http://www.w3.org/1999/xhtml">
As Chief Marketing Officer, Tracy will lead the Company’s brand strategy, customer insights, data and analytics, CRM and loyalty, media, creative, public relations, performance marketing and digital commerce. She will focus on strengthening the Company’s brands, expanding customer acquisition, enhancing the omnichannel customer experience and optimizing marketing investments to support long-term growth.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"I’m excited to join Shoe Station Group at an important point in the Company’s evolution," said Tracy. "I believe Shoe Station is well positioned for accelerated growth, while Shoe Carnival remains one of the most recognized names in family footwear. We have an opportunity to introduce both Shoe Station and Shoe Carnival to new customers, while re-engaging long-time shoppers and building on the exceptional value, brands families love and fun shopping experience that have made Shoe Carnival part of family traditions for generations."

</p><p xmlns="http://www.w3.org/1999/xhtml">
For Tracy, the opportunity extends beyond marketing campaigns.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"Today’s customers expect brands to understand them and deliver a seamless experience wherever they choose to shop," Tracy said. "By connecting customer insights, data and analytics, digital capabilities and brand storytelling, we can deepen customer relationships and position both our Shoe Station and Shoe Carnival banners for long-term success."

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Shoe Station Group</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Shoe Station Group, Inc. is one of the nation’s largest omnichannel family footwear retailers, offering a broad assortment of dress, casual and athletic footwear for men, women and children with emphasis on national name brands. As of August 12, 2026, the Company operated 422 stores in 35 states and Puerto Rico under its Shoe Carnival and Shoe Station banners and offers shopping at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.shoecarnival.com&amp;esheet=54587903&amp;newsitemid=20260812318125&amp;lan=en-US&amp;anchor=www.shoecarnival.com&amp;index=1&amp;md5=8cf16de4f3443c052cd9e3e6720f95a9" shape="rect">www.shoecarnival.com</a> and <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.shoestation.com&amp;esheet=54587903&amp;newsitemid=20260812318125&amp;lan=en-US&amp;anchor=www.shoestation.com&amp;index=2&amp;md5=7658f9d9e5a10cafe405aa246714dd70" shape="rect">www.shoestation.com</a>. Headquartered in Fort Mill, SC, and with distribution and support operations located in Evansville, IN, Shoe Station Group, Inc. trades on The Nasdaq Stock Market LLC under the symbol SHOE.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Press releases and annual reports are available on the Company&#39;s website at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Finvestors.shoestationgroupinc.com%2F&amp;esheet=54587903&amp;newsitemid=20260812318125&amp;lan=en-US&amp;anchor=investors.shoestationgroupinc.com&amp;index=3&amp;md5=83f06fcf324c21bd235970128cd96e49" shape="rect">investors.shoestationgroupinc.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Cautionary Statement Regarding Forward-Looking Information</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
As used herein, "we," "our" and "us" refer to Shoe Station Group, Inc. This press release contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, that involve a number of risks and uncertainties, such as statements about our future growth and the execution of our current multi-banner strategy. These forward-looking statements necessarily depend upon assumptions, estimates, data and dates that may be incorrect or imprecise and involve known and unknown risks, uncertainties, and other factors. Accordingly, any forward-looking statements included in this press release do not purport to be predictions of future events or circumstances and may not be realized. Forward-looking statements can be identified by, among other things, the use of forward-looking terms such as "believes," "expects," "aims," "on track," "may," "will," "should," "seeks," "pro forma," "anticipates," "intends" or the negative of any of these terms, or comparable terminology, or by discussions of strategy or intentions. Given these uncertainties, we caution investors not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. We disclaim any obligation to update any of these factors or to publicly announce any revisions to the forward-looking statements contained in this press release to reflect future events or developments.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260812318125r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260812318125/en/" rel="nofollow">https://www.businesswire.com/news/home/20260812318125/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
W. Kerry Jackson
<br xmlns="http://www.w3.org/1999/xhtml"></br>Chief Financial Officer
<br xmlns="http://www.w3.org/1999/xhtml"></br>(812) 867-4034
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:scvlir@scvl.com" shape="rect">scvlir@scvl.com</a>

</p>

SHOE

Shoe Station Group Taps Tracy Dick as Chief Marketing Officer to Drive Growth and Engagement Across Shoe Station and Shoe Carnival

Shoe Station Group appoints CMO to drive omnichannel growth across banners

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>Shoe Station Group, Inc. (NASDAQ:SHOE) (the &amp;#34;Company&amp;#34;), a leading omnichannel retailer of footwear and accessories for the family, announced the appointment of Tracy Dick as Chief Marketing Officer, effective</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>SHOE named Tracy Dick as chief marketing officer, effective August 3, to accelerate multi-banner expansion and deepen customer engagement across Shoe Carnival and Shoe Station. With 20+ years in retail branding and data-driven marketing, Dick will oversee brand strategy, CRM, analytics, and digital commerce to optimize omnichannel experiences as the company scales to 422 stores.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>SHOE names Tracy Dick as chief marketing officer, effective Aug 3.</li><li>Dick brings 20+ years in retail marketing from PetSmart and Jack in the Box.</li><li>SHOE operates 422 stores in 35 states and Puerto Rico across two banners.</li><li>Focus on strengthening brands, customer insights, CRM, and omnichannel growth.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Shoe Station Group, Inc. (SHOE)</strong>: Public Nasdaq: SHOE; CMO appointment aimed at multi-banner growth.</li><li><strong>PetSmart (N/A)</strong>: Former employer of the new CMO; relevant branding background.</li><li><strong>Jack in the Box (JACK)</strong>: Former employer of the new CMO; marketing leadership background.</li><li><strong>Leslie&#039;s (LESL)</strong>: Past roles in marketing, CRM, and analytics; relevant experience.</li><li><strong>Shoe Carnival, Inc. (SCVL)</strong>: Banner brand; competitor reference and potential market Benchmark.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>Category: Corporate Developments. Leadership changes can influence strategic execution and marketing investment, potentially impacting SHOE&#039;s growth trajectory and valuation if the new CMO accelerates omnichannel initiatives.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>CMO appointment may signal increased brand investment and marketing efficiency.</li><li>Expansion across Shoe Carnival and Shoe Station could lift customer acquisition and traffic.</li><li>No earnings data; stock reaction remains uncertain in the near term.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Effective date: August 3.</li><li>As of August 12, 2026: 422 stores in 35 states and Puerto Rico.</li><li>Banners: Shoe Carnival and Shoe Station.</li><li>Ticker: SHOE on Nasdaq.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish near-term potential as new CMO could lift customer acquisition and omnichannel efficiency within 3–6 months.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml">
Shoe Station Group, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/SHOE">SHOE</a>) (the "Company"), a leading omnichannel retailer of footwear and accessories for the family, announced the appointment of Tracy Dick as Chief Marketing Officer, effective August 3. Tracy joins the leadership team to accelerate the execution of the Company’s strategic initiatives to expand the Shoe Station banner and strengthen customer engagement across Shoe Carnival. She will report to Interim President and Chief Executive Officer, Cliff Sifford.

</p><p xmlns="http://www.w3.org/1999/xhtml">
An accomplished brand strategist and marketing executive, Tracy brings more than 20 years of experience driving customer and business growth across retail, restaurant and B2B industries. Throughout her career, she has held key leadership roles with PetSmart, Jack in the Box and Leslie’s, as well as other high-growth organizations, building brands, creating meaningful customer connections and delivering measurable business results.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"Tracy understands what it takes to build brands while delivering meaningful business results," said Cliff Sifford. "She brings a strong customer-first mindset, deep retail experience and a collaborative leadership style that we believe will help us continue growing both banners while strengthening our connection with customers."

</p><p xmlns="http://www.w3.org/1999/xhtml">
As Chief Marketing Officer, Tracy will lead the Company’s brand strategy, customer insights, data and analytics, CRM and loyalty, media, creative, public relations, performance marketing and digital commerce. She will focus on strengthening the Company’s brands, expanding customer acquisition, enhancing the omnichannel customer experience and optimizing marketing investments to support long-term growth.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"I’m excited to join Shoe Station Group at an important point in the Company’s evolution," said Tracy. "I believe Shoe Station is well positioned for accelerated growth, while Shoe Carnival remains one of the most recognized names in family footwear. We have an opportunity to introduce both Shoe Station and Shoe Carnival to new customers, while re-engaging long-time shoppers and building on the exceptional value, brands families love and fun shopping experience that have made Shoe Carnival part of family traditions for generations."

</p><p xmlns="http://www.w3.org/1999/xhtml">
For Tracy, the opportunity extends beyond marketing campaigns.

</p><p xmlns="http://www.w3.org/1999/xhtml">
"Today’s customers expect brands to understand them and deliver a seamless experience wherever they choose to shop," Tracy said. "By connecting customer insights, data and analytics, digital capabilities and brand storytelling, we can deepen customer relationships and position both our Shoe Station and Shoe Carnival banners for long-term success."

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About Shoe Station Group</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
Shoe Station Group, Inc. is one of the nation’s largest omnichannel family footwear retailers, offering a broad assortment of dress, casual and athletic footwear for men, women and children with emphasis on national name brands. As of August 12, 2026, the Company operated 422 stores in 35 states and Puerto Rico under its Shoe Carnival and Shoe Station banners and offers shopping at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.shoecarnival.com&amp;esheet=54587903&amp;newsitemid=20260812318125&amp;lan=en-US&amp;anchor=www.shoecarnival.com&amp;index=1&amp;md5=8cf16de4f3443c052cd9e3e6720f95a9" shape="rect">www.shoecarnival.com</a> and <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.shoestation.com&amp;esheet=54587903&amp;newsitemid=20260812318125&amp;lan=en-US&amp;anchor=www.shoestation.com&amp;index=2&amp;md5=7658f9d9e5a10cafe405aa246714dd70" shape="rect">www.shoestation.com</a>. Headquartered in Fort Mill, SC, and with distribution and support operations located in Evansville, IN, Shoe Station Group, Inc. trades on The Nasdaq Stock Market LLC under the symbol SHOE.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Press releases and annual reports are available on the Company&#39;s website at <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Finvestors.shoestationgroupinc.com%2F&amp;esheet=54587903&amp;newsitemid=20260812318125&amp;lan=en-US&amp;anchor=investors.shoestationgroupinc.com&amp;index=3&amp;md5=83f06fcf324c21bd235970128cd96e49" shape="rect">investors.shoestationgroupinc.com</a>.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Cautionary Statement Regarding Forward-Looking Information</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
As used herein, "we," "our" and "us" refer to Shoe Station Group, Inc. This press release contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, that involve a number of risks and uncertainties, such as statements about our future growth and the execution of our current multi-banner strategy. These forward-looking statements necessarily depend upon assumptions, estimates, data and dates that may be incorrect or imprecise and involve known and unknown risks, uncertainties, and other factors. Accordingly, any forward-looking statements included in this press release do not purport to be predictions of future events or circumstances and may not be realized. Forward-looking statements can be identified by, among other things, the use of forward-looking terms such as "believes," "expects," "aims," "on track," "may," "will," "should," "seeks," "pro forma," "anticipates," "intends" or the negative of any of these terms, or comparable terminology, or by discussions of strategy or intentions. Given these uncertainties, we caution investors not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. We disclaim any obligation to update any of these factors or to publicly announce any revisions to the forward-looking statements contained in this press release to reflect future events or developments.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260812318125r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260812318125/en/" rel="nofollow">https://www.businesswire.com/news/home/20260812318125/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
W. Kerry Jackson
<br xmlns="http://www.w3.org/1999/xhtml"></br>Chief Financial Officer
<br xmlns="http://www.w3.org/1999/xhtml"></br>(812) 867-4034
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:scvlir@scvl.com" shape="rect">scvlir@scvl.com</a>

</p>

SHOE named Tracy Dick as chief marketing officer, effective August 3, to accelerate multi-banner expansion and deepen customer engagement across Shoe Carnival and Shoe Station. With 20+ years in retail branding and data-driven marketing, Dick will oversee brand strategy, CRM, analytics, and digital commerce to optimize omnichannel experiences as the company scales to 422 stores.

News insight

Shoe Station Group Taps Tracy Dick as Chief Marketing Officer to Drive Growth and Engagement Across Shoe Station and Shoe Carnival

AI summary

Sentiment rationale

Key facts

Corporate Developments