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Sink your Teeth into More Flavor, More Beef and More Value with Portillo's BIG Burger Bundle

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While other burger brands are cutting the bun, Portillo's is offering a (b)unbelievable deal celebra...

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AI Summary

Portillo's has introduced the BIG Burger Bundle priced at $9.99, featuring a substantial cheeseburger and sides. This promotional move seeks to boost sales and elevate brand awareness as the company accelerates its growth strategy across the nation.

Sentiment Rationale

Historically, promotional campaigns that drive customer traffic typically lead to increased sales and investor confidence. For instance, successful limited-time offers at other fast-casual chains have positively influenced stock prices.

Trading Thesis

Consider PTLO for a bullish stance given increased promotional activities and potential sales boost within the next quarter.

Market-Moving

  • The BIG Burger Bundle's introduction could significantly drive traffic and sales.
  • Promotional offerings might enhance brand loyalty and attract new customers.
  • Response to the bundle's reception could lead to further promotional initiatives.
  • Success of this campaign may positively influence PTLO's stock performance.

Key Facts

  • Portillo's launched the BIG Burger Bundle for $9.99.
  • The bundle includes a 1/3-pound cheeseburger, fries, and a drink.
  • Marketing emphasizes burger's larger size—33% more than a typical quarter-pound burger.
  • Portillo’s aims to enhance brand visibility and sales through this promotion.
  • The campaign is part of a broader strategy to expand Portillo’s market reach.

Companies Mentioned

  • Portillo's (PTLO): Continued promotional efforts may enhance sales and investor sentiment.

Corporate Developments

This news falls under 'Corporate Developments' as it reflects Portillo’s strategic initiatives to boost sales and brand engagement. The introduction of the BIG Burger Bundle represents their tactical response to market competition and growth objectives.

Portillo's Launches the BIG Burger Bundle for 2026

CHICAGO, Jan. 13, 2026 (GLOBE NEWSWIRE) — As the new year unfolds, Portillo's is excited to announce the launch of its value-packed BIG Burger Bundle. Available now at participating Portillo's locations nationwide, the BIG Burger Bundle features a 1/3-pound char-broiled cheeseburger, small hot and crispy crinkle cut French fries, and a small fountain drink for just $9.99. This limited-time offering highlights Portillo’s culinary prowess and commitment to delivering bold, flavor-packed meals.

Details of the BIG Burger Bundle

The BIG Burger Bundle is not just another meal option at Portillo's; it is crafted to deliver an exquisite taste experience. Highlights of this bundle include:

  • 1/3-pound char-broiled cheeseburger — A protein-packed option that stands out on the menu.
  • Small hot and crispy crinkle cut French fries — A delightful side that pairs perfectly with the burger.
  • Small fountain drink — A refreshing beverage to complete the meal.
  • Price: $9.99 — Offering exceptional value for a hearty meal.

What Makes This Burger Unique?

Denise Lauer, Chief Marketing Officer of Portillo’s, stated, “While many guests know Portillo’s for our legendary Italian Beef sandwiches and Chicago-style hot dogs, the char-broiled Portillo's Cheeseburger deserves its moment in the spotlight. This isn't your average burger; it’s craveable and abundant, packing 33% more per bite than a typical quarter-pound burger.”

About Portillo's

Portillo's (NASDAQ: PTLO) began as a humble hot dog trailer in Chicago and has grown into a beloved brand with over 100 restaurants across 11 states. Famous for its unique menu that includes Italian beef sandwiches, Chicago-style hot dogs, char-broiled burgers, fresh salads, and iconic chocolate cake, Portillo’s has become a dining staple both in its home market and in new areas.

Portillo's is committed to providing not just a meal, but a memorable dining experience that combines dine-in, drive-thru, takeout, and delivery services. After more than six decades of success, Portillo’s aims to further expand its delicious offerings across the country.

Join the Loyalty Program

Guests interested in maximizing their Portillo's experience can join the Portillo's Perks loyalty program at Portillos.com/perks. This program allows fans to earn and redeem rewards during their visits, bringing them closer to exclusive perks, badges, and surprise offers. The Portillo’s App is also available for both iOS and Android users to facilitate easier ordering for pickup or delivery.

Contact Information

For more information about the BIG Burger Bundle or to explore menu options, visit Portillos.com. For media inquiries, please reach out to:

ICR, Inc.
Email: PortillosPR@icrinc.com

Note: The BIG Burger Bundle is available only at participating locations.

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