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Snail Inc. Drives Double-Digit Sales Multiples During Steam Winter Sale

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CULVER CITY, Calif., Jan. 15, 2026 (GLOBE NEWSWIRE) -- Snail, Inc. (Nasdaq: SNAL) (“Snail Games” or ...

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AI Summary

Snail recorded impressive sales increases during Steam Winter Sale. ARK: Survival Ascended saw a 10.9x daily units sold increase. Bellwright achieved a 16.7x increase related to its Maiden Voyage update. Strategic timing of promotions boosts engagement and sales performance. Data insights from these promotions will inform future marketing strategies.

Sentiment Rationale

The significant sales increases demonstrate strong market demand and effective strategies, aligning with historical trends of growth during seasonal promotions.

Trading Thesis

Immediate sales spikes and user engagement indicate short-term revenue growth, though long-term sustainability requires ongoing strategy.

Market-Moving

  • Snail recorded impressive sales increases during Steam Winter Sale.
  • ARK: Survival Ascended saw a 10.9x daily units sold increase.
  • Bellwright achieved a 16.7x increase related to its Maiden Voyage update.

Key Facts

  • Snail recorded impressive sales increases during Steam Winter Sale.
  • ARK: Survival Ascended saw a 10.9x daily units sold increase.
  • Bellwright achieved a 16.7x increase related to its Maiden Voyage update.
  • Strategic timing of promotions boosts engagement and sales performance.
  • Data insights from these promotions will inform future marketing strategies.

Companies Mentioned

  • ATVI (ATVI)
  • EA (EA)
  • TTWO (TTWO)

Corporate Developments

Positive sales data provides evidence of effective strategy, likely improving investor sentiment and stock performance.

Snail Inc. Reports Record Sales during Steam Winter Sale

CULVER CITY, Calif., Jan. 15, 2026 (GLOBE NEWSWIRE) -- Snail Inc. (Nasdaq: SNAL), a prominent developer and publisher of interactive digital entertainment, has demonstrated robust sales performance during the Steam Winter Sale, which spanned from December 18 to January 5. This impressive sales surge highlights the company's overarching strategy of combining significant seasonal promotions with timely content releases, aimed at enhancing user engagement and fostering long-term growth within its portfolio.

Key Performance Metrics

During the Winter Sale, Snail Inc. launched ARK: Lost Colony, the latest downloadable content (DLC) for its popular ARK franchise, on December 18. The results were substantial:

  • ARK: Survival Ascended achieved a record 10.9x increase in average daily units sold compared to the 30 days prior.
  • Bellwright, with its Maiden Voyage update released just before the sale, saw an impressive 16.7x increase in average daily units sold during the same promotional period.

These figures underscore the effectiveness of aligning new content with major seasonal sales, reaffirming Snail Inc.'s strategy to heighten visibility and player engagement across its game portfolio.

Strategic Implications of Seasonal Promotions

By strategically timing content releases with high-traffic promotional events, Snail Inc. (SNAL) is effectively lowering barriers for new players while re-engaging existing gamers. This calculated approach not only yields immediate sales boosts but also cultivates awareness for upcoming titles in development.

According to company representatives, “These periodical sales, when paired with meaningful content updates, are crucial to expanding our portfolio's reach and introducing gamers to new projects.” The Winter Sale results showcase how precise timing can deliver measurable growth, enhancing future player engagement.

The Importance of Data-Driven Strategies

As seasonal promotions continue to serve as vital engines for player discovery, Snail Inc. remains committed to optimizing these key opportunities to maximize product visibility and overall performance across all major distribution platforms. The substantial success of these sales has shown their effectiveness in driving user acquisition and generating significant revenue spikes.

Moreover, these promotional events provide valuable data insights into player behavior and market trends, which are essential for informing long-term sales and marketing strategies. This data-driven approach is key to sustaining growth beyond the promotional period.

About Snail Inc.

Snail Inc. (Nasdaq: SNAL) is a leading global developer and publisher of interactive digital entertainment, offering a premium portfolio of games across multiple platforms, including consoles, PCs, and mobile devices. For more information, visit snail.com.

Forward-Looking Statements

This press release contains forward-looking statements that can be identified by terms like “anticipate,” “believe,” “expect,” and “may.” These statements reflect Snail Games’ expectations regarding its strategies and potential future performance. Investors are advised to consider the risks described in the company's annual reports and SEC filings.

Investor Contacts

For further inquiries, please contact:

John Yi and Steven Shinmachi
Gateway Group, Inc.
Phone: 949-574-3860
Email: SNAL@gateway-grp.com

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