
The corporate gifting platform moved from scattered data and guesswork to signal-timed prospecting, roughly doubling how often early conversations become qualified opportunities and turning a single signal into a

<p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">The corporate gifting platform moved from scattered data and guesswork to signal-timed prospecting, roughly doubling how often early conversations become qualified opportunities and turning a single signal into a multi-year Fortune 500 deal.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, has reported that Snappy, a global corporate gifting platform, roughly doubled the book rate for its qualified opportunities, from closer to 30% to closer to 60%, after rebuilding its prospecting around real-time buying signals, according to the company.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Snappy never struggled to find the right companies. The problem was knowing the right person inside each one, and the right moment to reach them. Because its platform sells into HR, sales, customer success, and marketing teams across industries, prioritizing accounts was, in the company&#39;s words, a lot of guessing. Data lived across several disconnected tools, there was no reliable way to tell which accounts had moved into an active buying phase, and reps spent their time researching instead of selling.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The change, the company says, was learning to sell on the signal rather than the list. Instead of working static lead lists, Snappy set out to book the right meetings: reaching an account while it was actively researching a relevant problem, engaging the stakeholder who had moved into a buying mindset, and leading with a message tuned to that moment.

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo became the first platform Snappy&#39;s reps open. The team now has its target account lists in ZoomInfo and can see, in real time, which of those accounts are researching topics such as recognition and rewards, branding, and employee engagement. Reps turn that intelligence into personalized, multi-channel outreach instead of stitching context together from separate tools, and the guesswork about which accounts are in-market is gone.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The payoff is clearest in a single deal. One of Snappy&#39;s top business development reps saw that a target account in financial services was researching branding and employee engagement, deepened her understanding of what the account was working through, and reached out with a message built around it. She secured a meeting within the same week, then engaged multiple stakeholders to thread the opportunity across the organization. It became a signed multi-year agreement with a Fortune 500 company. Without the signal, the company says, it might have missed the opportunity entirely.

</p><p xmlns="http://www.w3.org/1999/xhtml">
What began with the new-business team did not stay there. As Snappy scaled, it extended the same approach to its post-sale teams, where account managers and customer success now build account plans, monitor buying signals from existing customers, and surface expansion opportunities inside their current book of business. Snappy describes the shift plainly: the intelligence has gone from a prospecting tool to a daily operating habit across its entire go-to-market organization.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About ZoomInfo</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry&#39;s most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Learn more at <b xmlns="http://www.w3.org/1999/xhtml"><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fzoominfo.com&amp;esheet=54568383&amp;newsitemid=20260710909183&amp;lan=en-US&amp;anchor=zoominfo.com&amp;index=1&amp;md5=8537fe128b2626d64fa093b9edfc919d" shape="rect">zoominfo.com</a></b>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260710909183r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260710909183/en/" rel="nofollow">https://www.businesswire.com/news/home/20260710909183/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media contact: 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Dennis Sevilla
<br xmlns="http://www.w3.org/1999/xhtml"></br>ZoomInfo
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:PR@zoominfo.com" shape="rect">PR@zoominfo.com 
</a><br xmlns="http://www.w3.org/1999/xhtml"></br>330 W. Columbia Way, Floor 8, Vancouver, WA 98660, United States

</p>

Snappy Roughly Doubled Its Book Rate for Qualified Opportunities by Selling on Buying Signals with ZoomInfo

Signal-driven GTM fuels Snappy win and expands ZoomInfo enterprise reach


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<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>The corporate gifting platform moved from scattered data and guesswork to signal-timed prospecting, roughly doubling how often early conversations become qualified opportunities and turning a single signal into a</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Snappy&#039;s shift to signal-timed prospecting, backed by ZoomInfo, boosted the book-rate from ~30% to ~60% and secured a multi-year Fortune 500 deal. The approach targets accounts in-market with real-time buying signals and scales into post-sale teams for expansion. If this traction persists, ZoomInfo could see stronger ARR growth and higher net retention among enterprise customers.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Snappy doubled qualified-opportunity rate using real-time signals. It won a multi-year Fortune 500 deal.</li><li>ZoomInfo became Snappy&#039;s first prospecting platform. Reps target in-market accounts with real-time signals.</li><li>Post-sale teams now use signals for expansion planning. This drives cross-sell opportunities across the book.</li><li>Enterprise deal success could lift ZoomInfo&#039;s ARR trajectory. Signals-based GTM may attract broader enterprise clients.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>ZoomInfo Technologies, Inc. (GTM)</strong>: Provided the real-time signal platform that enabled Snappy&#039;s improved GTM; potential upsell and enterprise traction.</li><li><strong>Snappy (N/A)</strong>: Global corporate gifting platform; example customer leveraging ZoomInfo for signal-based prospecting and accelerated deals.</li></ul>
  </section>

  <section data-block="category">
    <h3>Industry News</h3>
    <p>Industry news highlighting a real-world GTM tech win. It underscores how AI-driven signals can convert targeting into faster, larger enterprise deals and scale from prospecting to post-sale expansion.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Fortune 500 multi-year deal validates signal-based GTM and potential ARR uplift.</li><li>Real-time buying signals could shorten deal cycles and lift win rates.</li><li>Post-sale expansion signals support higher net retention and ARPU.</li><li>Broad enterprise adoption of signal-driven GTM may attract new logos.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Book rate increased from ~30% to ~60%.</li><li>Deal described as multi-year Fortune 500.</li><li>Snappy uses ZoomInfo for real-time target account insights.</li><li>GTMs scope includes HR, sales, marketing, and customer success.</li><li>Release date tied to July 10, 2026.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Bullish over 6–12 months as enterprise GTM efficiency scales from this case.</p>
  </section>
</section>


<p xmlns="http://www.w3.org/1999/xhtml">
<i xmlns="http://www.w3.org/1999/xhtml">The corporate gifting platform moved from scattered data and guesswork to signal-timed prospecting, roughly doubling how often early conversations become qualified opportunities and turning a single signal into a multi-year Fortune 500 deal.</i>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, has reported that Snappy, a global corporate gifting platform, roughly doubled the book rate for its qualified opportunities, from closer to 30% to closer to 60%, after rebuilding its prospecting around real-time buying signals, according to the company.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Snappy never struggled to find the right companies. The problem was knowing the right person inside each one, and the right moment to reach them. Because its platform sells into HR, sales, customer success, and marketing teams across industries, prioritizing accounts was, in the company&#39;s words, a lot of guessing. Data lived across several disconnected tools, there was no reliable way to tell which accounts had moved into an active buying phase, and reps spent their time researching instead of selling.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The change, the company says, was learning to sell on the signal rather than the list. Instead of working static lead lists, Snappy set out to book the right meetings: reaching an account while it was actively researching a relevant problem, engaging the stakeholder who had moved into a buying mindset, and leading with a message tuned to that moment.

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo became the first platform Snappy&#39;s reps open. The team now has its target account lists in ZoomInfo and can see, in real time, which of those accounts are researching topics such as recognition and rewards, branding, and employee engagement. Reps turn that intelligence into personalized, multi-channel outreach instead of stitching context together from separate tools, and the guesswork about which accounts are in-market is gone.

</p><p xmlns="http://www.w3.org/1999/xhtml">
The payoff is clearest in a single deal. One of Snappy&#39;s top business development reps saw that a target account in financial services was researching branding and employee engagement, deepened her understanding of what the account was working through, and reached out with a message built around it. She secured a meeting within the same week, then engaged multiple stakeholders to thread the opportunity across the organization. It became a signed multi-year agreement with a Fortune 500 company. Without the signal, the company says, it might have missed the opportunity entirely.

</p><p xmlns="http://www.w3.org/1999/xhtml">
What began with the new-business team did not stay there. As Snappy scaled, it extended the same approach to its post-sale teams, where account managers and customer success now build account plans, monitor buying signals from existing customers, and surface expansion opportunities inside their current book of business. Snappy describes the shift plainly: the intelligence has gone from a prospecting tool to a daily operating habit across its entire go-to-market organization.

</p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">About ZoomInfo</b>

</p><p xmlns="http://www.w3.org/1999/xhtml">
ZoomInfo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/GTM">GTM</a>), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry&#39;s most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.

</p><p xmlns="http://www.w3.org/1999/xhtml">
Learn more at <b xmlns="http://www.w3.org/1999/xhtml"><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fzoominfo.com&amp;esheet=54568383&amp;newsitemid=20260710909183&amp;lan=en-US&amp;anchor=zoominfo.com&amp;index=1&amp;md5=8537fe128b2626d64fa093b9edfc919d" shape="rect">zoominfo.com</a></b>.

</p><p xmlns="http://www.w3.org/1999/xhtml"><img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260710909183r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img><span xmlns="http://www.w3.org/1999/xhtml" class="bwct31415"></span></p><p xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink"><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-phrase">View source version on businesswire.com: </span><span xmlns="http://www.w3.org/1999/xhtml" id="mmgallerylink-link"><a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260710909183/en/" rel="nofollow">https://www.businesswire.com/news/home/20260710909183/en/</a></span></p><p xmlns="http://www.w3.org/1999/xhtml">
<b xmlns="http://www.w3.org/1999/xhtml">Media contact: 
</b><br xmlns="http://www.w3.org/1999/xhtml"></br>Dennis Sevilla
<br xmlns="http://www.w3.org/1999/xhtml"></br>ZoomInfo
<br xmlns="http://www.w3.org/1999/xhtml"></br><a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:PR@zoominfo.com" shape="rect">PR@zoominfo.com 
</a><br xmlns="http://www.w3.org/1999/xhtml"></br>330 W. Columbia Way, Floor 8, Vancouver, WA 98660, United States

</p>

Snappy's shift to signal-timed prospecting, backed by ZoomInfo, boosted the book-rate from ~30% to ~60% and secured a multi-year Fortune 500 deal. The approach targets accounts in-market with real-time buying signals and scales into post-sale teams for expansion. If this traction persists, ZoomInfo could see stronger ARR growth and higher net retention among enterprise customers.

Snappy Roughly Doubled Its Book Rate for Qualified Opportunities by Selling on Buying Signals with ZoomInfo

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Industry News

Related News