Society Pass and NusaTrip Forge Strategic Alliance with Bookcabin to Enhance Distribution in Indonesia's Travel Market
JAKARTA, Indonesia, January 12, 2026 — Society Pass Incorporated (Nasdaq: SOPA) and its majority-owned subsidiary, NusaTrip Incorporated (Nasdaq: NUTR), have announced a significant strategic partnership with Bookcabin, an emerging online travel agency in Indonesia. This alliance aims to bolster travel distribution within Southeast Asia (SEA) by integrating NusaTrip's extensive inventory of hotels and travel options into Bookcabin's platform, providing travelers with increased choices and enhancing hotel partners' market reach.
Enhancing Travel Options for Regional Travelers
The partnership is anticipated to improve accessibility for travelers by expanding accommodation choices and offering more competitive rates. By merging NusaTrip's broad distribution network with Bookcabin's user-friendly platform, the collaboration is set to generate new opportunities for hotels to engage with regional markets. According to the companies, this strategic move is aligned with their vision of creating a more interconnected travel ecosystem in SEA through innovative partnerships and technology-driven solutions.
Key Insights from Industry Leaders
Raynauld Liang, CEO of Society Pass, emphasized the importance of this partnership: “This regional partnership represents a significant milestone in NusaTrip’s corporate development in Indonesia as it allows both SOPA and NUTR to expand our growing network of partners in the biggest economy in SEA.” Anson Neo, CEO of NusaTrip, remarked, “By expanding our relationship with Bookcabin, one of Indonesia’s fastest-growing online travel platforms, NusaTrip can widen its product offerings, projected revenue base, and profit margin potential.”
The Growing Indonesian Travel Market
The World Travel Market has projected a market size of US$115 billion (approximately IDR 1,828 trillion) by 2034, positioning Indonesia as one of the world's busiest travel markets. Factors contributing to this growth include increased cross-border trips, enhanced air connectivity, and a rise in digital bookings. Both Society Pass and NusaTrip are committed to capitalizing on this growth by providing reliable and efficient distribution solutions.
About NusaTrip’s Offerings
NusaTrip provides access to over one million properties globally, including more than 500,000 self-contracted hotels across SEA. As a comprehensive B2B wholesaler, NusaTrip connects a diverse range of hotels and travel suppliers with agencies, businesses, and digital platforms across various markets. This extensive inventory positions NusaTrip as a key player within the travel technology sector.
Background on Society Pass and NusaTrip
Founded in 2018, Society Pass (Nasdaq: SOPA) originated as an e-commerce ecosystem targeting the rapidly growing markets of Vietnam, Indonesia, the Philippines, Singapore, and Thailand, covering over 80% of the SEA population. NusaTrip, established in 2015 and headquartered in Jakarta, specializes in integrated travel technology within SEA and APAC, having received IATA accreditation as the first Indonesian-based online travel agent (OTA). NusaTrip expanded its influence by completing its IPO in August 2025 and began trading on Nasdaq under the ticker NUTR.
Looking Ahead
As the travel landscape continues to evolve, NusaTrip aims to engage in further strategic acquisitions, enhancing its portfolio and market share in the competitive travel industry. This partnership with Bookcabin is viewed as a critical step toward broadening the company’s reach and solidifying its position in the dynamic travel market of Indonesia.
Contact Information
For media inquiries, please contact:
Raynauld Liang
Chief Executive Officer
Email: ray@thesocietypass.com