1. SK Telecom faces fines and mandatory data security improvements following a major cyberattack. 2. The cyberattack compromised 26.96 million user data records, impacting SK Telecom's reputation.
The data breach can lead to customer distrust and potential churn. Historical examples show similar incidents have harmed stock prices significantly, such as Equifax's data breach in 2017.
The cyberattack directly affects SK Telecom's brand image and operational costs, leading to potential future revenue loss. Regulatory fines also increase operational risks.
Immediate concerns regarding customer trust and regulatory response will likely impact the stock in the short term. Past breaches have seen quick reactions from the market reflecting these sentiments.