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Southern Home Services Leading AI Adoption in the Trades By Harnessing the Power of ServiceTitan to Unlock Automation and Fuel Growth

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LOS ANGELES, Jan. 13, 2026 (GLOBE NEWSWIRE) -- ServiceTitan (Nasdaq: TTAN), the software platform th...

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AI Summary

ServiceTitan (TTAN) announced that Southern Home Services is the first enterprise customer to adopt its Max Program, integrating comprehensive AI solutions to automate their operations. This significant milestone signals the growing trend of digital transformation in the trade industry, likely driving increased demand for ServiceTitan's offerings and enhancing its market position.

Sentiment Rationale

The adoption by a significant enterprise indicates growing confidence in ServiceTitan’s offerings. Historically, such shifts have precipitated positive investor sentiment and stock performance in SaaS companies, suggesting potential price appreciation for TTAN.

Trading Thesis

Buy TTAN for potential growth from increased enterprise adoption of its technology within six months.

Market-Moving

  • Significant adoption of AI by major players could lead to accelerated revenue growth for TTAN.
  • Positive customer feedback could drive a wave of enterprise interest in ServiceTitan’s products.
  • Expansion of the Max Program may stimulate higher demand for ServiceTitan’s full suite offerings.
  • Operational efficiencies realized by Southern could set competitive benchmarks in the trades industry.

Key Facts

  • Southern Home Services adopts ServiceTitan’s Max Program for automation.
  • This marks ServiceTitan's first enterprise-scale customer for its AI solutions.
  • The Max Program integrates AI across the entire business lifecycle.
  • Southern Home Services aims to enhance operational efficiency with AI.
  • The program is currently being piloted among select customers.

Companies Mentioned

  • Southern Home Services (N/A): First enterprise customer for ServiceTitan's Max Program, potentially catalyzing larger market adoption.

Corporate Developments

The announcement fits within 'Corporate Developments' as it highlights ServiceTitan's strategic advancements in AI integration. This positions it favorably within the trades sector as a technology leader, essential for attracting further enterprise clients and driving revenue growth.

Southern Home Services Pioneers AI Adoption with ServiceTitan's Max Program

Date: January 13, 2026 | Source: GlobeNewswire

Significant Milestone in Digital Transformation

On January 13, 2026, ServiceTitan (Nasdaq: TTAN) announced that Southern Home Services, a prominent player in the residential trade service market, has become the first enterprise-scale customer to implement the ServiceTitan Max Program. This groundbreaking decision is a pivotal moment in the digital transformation of the trades industry, as Southern Home Services transitions to an end-to-end automation model utilizing ServiceTitan's comprehensive suite of AI solutions.

Leading the Charge in AI Integration

“The customer momentum we’re seeing to adopt transformational outcomes powered by AI is undeniable, and Southern Home Services is leading the charge,” stated Vahe Kuzoyan, President and Co-Founder of ServiceTitan. He emphasized that ServiceTitan is democratizing the crucial technology necessary for the trades sector's evolution by providing the most advanced AI software that integrates seamlessly into every workflow.

Transitioning to an Automated Future

Unlike many contractors who rely on disjointed solutions, Southern Home Services is setting a new standard by embracing native AI orchestration. Through the Max Program, the company is embedding AI technology specifically designed for the trades sector throughout its operations, which include:

  • Demand generation
  • Customer intake
  • Intelligent dispatching
  • Job execution

This integration enables all of ServiceTitan’s Pro Products to function cohesively in a streamlined process.

AI as a Key Growth Strategy

“For Southern, AI is not about chasing shiny, new trends; it is about building a smarter, more scalable business,” said Bryan Benak, CEO of Southern Home Services. “Our focus is on enhancing efficiency, enabling better decision-making, and ultimately delivering a high-quality experience to homeowners.” The implementation of ServiceTitan's Max Program aims to minimize manual processes and equip teams with the necessary tools to excel daily.

Success with ServiceTitan’s Advanced Technology

Operating across multiple regions, Southern Home Services has already recognized the benefits of adopting ServiceTitan’s advanced technology. They are scaling their success by integrating ServiceTitan's complete suite of Pro Products, including Atlas, an AI-powered assistant that acts as an ultimate power user within the ServiceTitan platform. Atlas allows contractors to:

  • Run reports
  • Find jobs
  • Dispatch technicians
  • Guide workflows

This automated approach fosters enhanced operational efficiency and improved service delivery.

Investing in Customer Experience

“Our investment in AI is about providing the best experience possible for both the contractors we support and their customers,” remarked Vincent Payen, Senior Vice President and GM of Pro Products at ServiceTitan. He noted that native AI integration allows for a deeper understanding of customer dynamics, technician capabilities, and market demand, enabling a level of AI automation that is unmatched in the industry.

Getting Involved with the Max Program

The Max Program is currently being piloted with select ServiceTitan customers. Those interested in being part of this innovative initiative are encouraged to contact their Customer Success Manager (CSM).

About ServiceTitan and Southern Home Services

ServiceTitan is a cloud-based platform that empowers trades businesses with the necessary tools for growth, management, and superior customer service. Its integrated approach addresses the longstanding technology gap in the trades sector.

Southern Home Services is a multi-brand platform that supports HVAC, plumbing, and electrical companies across various U.S. regions. Since its inception in 2016, the company has dedicated itself to enhancing service quality and reliability for homeowners.

Forward-Looking Statements

This announcement may include forward-looking statements in accordance with the Securities Act of 1933 and the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks that could cause actual results to differ materially.

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