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Sports.com Expands Brand Into the NBA, Extending SEGG Media's U.S. Sports Footprint

1. SEGG Media secures NBA yearbook ad placements for 2025/26 season. 2. Advertisements target iconic franchises like Lakers and Celtics, increasing brand visibility. 3. Company shifts focus towards basketball to enhance engagement with fans. 4. SEGG Media expands its presence after successful NFL advertising campaign. 5. Plans include streaming partnerships and behind-the-scenes content development.

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Why Bullish?

The expansion into the NBA follows a successful NFL campaign, suggesting positive brand momentum. Historical examples show that increased brand visibility often correlates with stock price gains in media companies.

How important is it?

The article highlights strategic marketing moves that are essential for brand visibility, a key driver of stock performance. The comprehensive focus on multiple sports leagues can attract investors.

Why Short Term?

The upcoming NBA season, starting soon, can quickly impact visibility and engagement. Immediate results from advertising placements can lead to a swift reaction in stock price.

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SEGGNBANFL
FORT WORTH, Texas, Nov. 12, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (“SEGG Media” or “the Company”), parent company of Sports.com, today announced its latest development in its commercial outreach strategy through an agreement to place full-page advertisements in seven premier National Basketball Association (“NBA”) team yearbooks for the 2025/26 season. The placements, managed through Professional Sports Publications, include high-visibility coverage with some of the NBA’s most iconic franchises: the Boston Celtics, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, and New York Knicks. This follows SEGG Media’s NFL 2025/26 Yearbook campaign, which featured advertisements across 25 NFL stadiums. The move underscores SEGG Media’s accelerating focus on embedding the Sports.com brand within the U.S. sports landscape, connecting directly with fans and potential investors across both the NFL and NBA. “Sports.com’s presence across America’s biggest sports leagues demonstrates our commitment to expanding into our domestic home market,” said Matthew McGahan, Chairman, President & CEO of SEGG Media. “By executing brand placements within the NFL, NBA, and IndyCar — including our partnerships with three drivers on the U.S. IndyCar circuit — we are delivering precisely what shareholders expect: brand visibility within the most valuable and culturally significant sports ecosystems in the world. Looking ahead to 2026, Sports.com is particularly excited about its ambitions to expand into basketball. We are focused on developing sponsorships, streaming partnerships, and academy programs. The Company is exploring every aspect of this great sport, from behind-the-scenes storytelling to working collaboratively with professional leagues around the world. These opportunities align perfectly with our mission to position Sports.com as a leader in fan engagement, innovation, and immersive content within the global basketball arena.” Marc Bircham, SEGG Media Board Director and Director of Sports.com, added: "SEGG Media is building a true sports media conglomerate. To do that, we must capitalize on strong U.S. sports IP like the NFL, NBA, and IndyCar. Following the exposure from our NFL campaign, expanding into the NBA is a natural next step. We are already developing behind-the-scenes content and other fan engagement activations for 2026 that are designed to extend our brand reach across multiple leagues, which would deliver value for shareholders and engage new audiences globally." With messaging now reaching both the NFL and NBA fans, SEGG Media and Sports.com continue to execute their broader strategy to make the Company one of the most visible sports, entertainment, and gaming brands listed on NASDAQ. About SEGG Media Corporation SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group integrating traditional assets with blockchain innovation. Through its portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, the Company is focused on building immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love. Forward-Looking Statements This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. This press release was published by a CLEAR® Verified individual.

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