<p><i><strong>New agentic capabilities connect Stagwell Media Platform with The Trade Desk, automati...

<p><i><strong>New agentic capabilities connect Stagwell Media Platform with The Trade Desk, automating planning, activation, and optimization to deliver faster insights and measurable outcomes for clients</strong></i></p> <p><strong id="dateline">NEW YORK CITY, NY / <a href='https://www.accessnewswire.com/'>ACCESS Newswire</a> / April 21, 2026 / </strong>Stagwell (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/STGW">STGW</a>) and The Trade Desk today announced the expansion of their global partnership, with Stagwell becoming the first global marketing network to adopt Koa Agents, The Trade Desk's new alpha agentic AI capabilities for media planning, buying, optimization, and measurement across the open internet.</p><p>Koa Agents introduce a simpler way to run advertising: instead of manually configuring campaigns step-by-step, marketers can describe their goals and direct AI-powered agents execute, optimize, and continuously improve campaigns in real time with visibility and control. Tasks that once required days of setup and analysis now happen automatically and adapt as conditions change, enabling faster decisions and stronger performance.</p><p>As part of this first to market partnership, Stagwell will connect the AI capabilities within Stagwell Media Platform with Koa Agents through Open Agentic Kit, The Trade Desk's agentic integration framework. Through integration with Open Agentic Kit, StagwellMedia Platform and The Trade Desk bring their agentic capabilities together to create a unified system that powers custom, automated workflows seamlessly connecting planning, activation, measurement, and optimization.</p><p><strong>Automatically Move From Strategy to Execution</strong></p><p>The plan for the first phase of alpha deployment is to integrate Koa Agents into Stagwell workflows to automate key stages of campaign planning and activation:</p><p><strong>Audience planning and activation:</strong> Traders describe the audience they want to reach, and Koa Agents handle the rest: helping identify high-value consumers, building and prioritizing segments using Stagwell's agentic targeting system, activating them across premium inventory and continuously improving performance in real time.</p><p><strong>Transparency and control: </strong>Koa Agents help identify and prioritize premium inventory using transparent, objective quality signals, including Sincera's ads to content ratio and ad refresh rate. Stagwell will leverage data from The Trade Desk to support deeper pricing transparency across the whole inventory supply chain. Combined with Stagwell Curate, this enables Stagwell to create bespoke inventory packages that improve both brand impact and conversion outcomes and see in-flight margin within live campaigns.</p><p>Stagwell will also be among the first to adopt The Trade Desk's conversational user experience, enabling traders to ask why campaigns are under-pacing or performing, identify drivers of results, and receive clear, actionable recommendations instantly.</p><p>Stagwell expects to make these Koa Agent capabilities available to select clients in closed beta later this summer.</p><p><strong>Innovation Agenda: End-to-End Campaign Intelligence</strong></p><p>Beyond initial capabilities, Stagwell intends to collaborate with The Trade Desk on its broader agentic roadmap, which will extend agentic capabilities across the full campaign lifecycle. This will include automated campaign setup, real-time troubleshooting and optimization, and proactive insights and performance recommendations.</p><p>This partnership expansion builds years of collaboration, including Stagwell's adoption of Unified ID 2.0 (UID2), a privacy-conscious, open identity framework. Combined with Koa Agents, UID2 enables more accurate audience definition, seamless cross-channel activation, and clearer measurement to connect strategy directly to execution and outcomes.</p><p><strong>Executive Perspectives</strong></p><p>"Advertising is becoming more complex-but how we interact with it should become simpler," said Aravind Chandrasekharan, SVP of Engineering. "Koa Agents allow marketers to focus on outcomes while the system handles execution with precision and visibility. Our partnership with Stagwell reflects a shared commitment to open, interoperable technology that gives advertisers more control."</p><p>"Koa Agents represent a meaningful step forward for our clients," said Slavi Samardzija, Global Chair of Media & Commerce, Stagwell. "By combining The Trade Desk's AI capabilities with our data, identity infrastructure and Stagwell Media Platform, we can make advanced advertising more accessible, strategic, and effective."</p><p><strong>About Stagwell</strong></p><p>Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at <a rel="nofollow" href="https://pr.report/kuc0"><u>www.stagwellglobal.com.</u></a></p><p><strong>About The Trade Desk</strong></p><p>The Trade Desk<sup>&#x2122;</sup> is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, X, LinkedIn and YouTube.</p><p><strong>Media Contacts</strong></p><p>Quinn Werner<br/><a rel="nofollow" href="mailto:PR@stagwellglobal.com"><u>PR@stagwellglobal.com</u></a></p><p>Pat Wentling<br/><a rel="nofollow" href="mailto:PR@thetradedesk.com"><u>PR@thetradedesk.com</u></a></p><p><strong>SOURCE:</strong> Stagwell</p><br/><br/>View the original <a href='https://www.accessnewswire.com/newsroom/en/business-and-professional-services/stagwell-stgw-becomes-first-partner-to-adopt-the-trade-desks-koa-1159376'>press release</a> on ACCESS Newswire<br/><br/>
      <img src="https://app.accessnewswire.com/img.ashx?id=1159376" width="0" height="0"/>

STGW

Stagwell (STGW) Becomes First Partner to Adopt The Trade Desk's Koa Agents, Bringing AI-Driven Advertising to Scale

Stagwell Expands Partnership with The Trade Desk, Enhancing AI Capabilities

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>&lt;p&gt;&lt;i&gt;&lt;strong&gt;New agentic capabilities connect Stagwell Media Platform with The Trade Desk, automati...</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>Stagwell has expanded its collaboration with The Trade Desk to integrate Koa Agents, automating media planning and optimization. This development is expected to enhance campaign effectiveness and improve client outcomes, showcasing Stagwell&#039;s commitment to cutting-edge advertising technology.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>Stagwell partners with The Trade Desk for AI media capabilities.</li><li>Koa Agents automate campaign management, enhancing real-time decision-making.</li><li>Integration expected to improve advertising efficiency and campaign effectiveness.</li><li>Stagwell to provide Koa Agent capabilities to select clients in summer 2026.</li><li>Partnership enhances data-driven audience targeting and inventory transparency.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>The Trade Desk (TTD)</strong>: The partnership enhances TTD&#039;s offerings by integrating AI capabilities with Stagwell.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>This announcement falls under &#039;Corporate Developments&#039; due to the strategic partnership aimed at enhancing service offerings through innovative technology.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Koa Agents deployment expected to drive new client engagement and revenue.</li><li>Improved advertising efficiency could lead to higher profit margins for Stagwell.</li><li>Early access to AI tools may enhance Stagwell&#039;s competitive position in advertising.</li><li>The partnership strengthens data-driven decision-making, impacting client retention positively.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Stagwell becomes the first global marketing network to adopt Koa Agents.</li><li>Koa Agents streamline campaign management, reducing setup time from days to minutes.</li><li>Integration planned for summer 2026; closed beta for selected clients.</li><li>Partnership dates back years, including Stagwell&#039;s previous adoption of Unified ID 2.0.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Buy STGW as AI advancements promise improved client retention and revenue growth in Q3 2026.</p>
  </section>
</section>


<article>
    <h2>Stagwell (STGW) Partners with The Trade Desk to Introduce Koa Agents for AI-Powered Advertising</h2>
    <p><strong>NEW YORK CITY, NY /</strong> <a href='https://www.accessnewswire.com/'>ACCESS Newswire</a> / April 21, 2026 / In a groundbreaking development, <strong>Stagwell (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/STGW">STGW</a>)</strong> has become the first global marketing network to adopt The Trade Desk's new Koa Agents. This partnership aims to enhance media planning, buying, optimization, and measurement via advanced AI capabilities across the open internet.</p>
    
    <section>
        <h3>Revolutionizing Advertising Through AI</h3>
        <p>The introduction of Koa Agents presents a transformative approach to advertising. Rather than requiring manual setup for each campaign, marketers can now specify their goals, allowing AI-driven agents to handle execution, optimization, and ongoing improvements. This automation streamlines processes that previously took days, enabling rapid decision-making and boosting performance metrics for clients.</p>
        
        <p>Stagwell plans to integrate the Koa Agents into its workflows through The Trade Desk's Open Agentic Kit, creating a seamless connection between the Stagwell Media Platform and Koa's capabilities. This integration will establish a unified system that automates custom workflows, linking strategy to execution effectively.</p>
    </section>
    
    <section>
        <h3>Key Features of Koa Agents</h3>
        <p>The initial deployment of Koa Agents focuses on automating critical stages of campaign planning and execution:</p>
        <ul>
            <li><strong>Audience Planning and Activation:</strong> Marketers can specify target audiences, and Koa Agents will identify high-value consumers, build priority segments, and activate them across premium inventory while continuously improving real-time performance.</li>
            <li><strong>Transparency and Control:</strong> Koa Agents utilize objective quality signals to prioritize premium inventory. Stagwell will leverage data from The Trade Desk to enhance pricing transparency across the inventory supply chain, creating customized inventory packages designed to improve brand impact and boost conversion rates.</li>
            <li><strong>Conversational User Experience:</strong> Traders can query campaign performance, identifying reasons for underperformance and receiving actionable insights promptly.</li>
        </ul>
        <p>Stagwell anticipates making these innovative Koa Agent capabilities available to select clients in closed beta later this summer.</p>
    </section>
    
    <section>
        <h3>Broadening the Innovation Agenda</h3>
        <p>Looking ahead, Stagwell is set to collaborate further with The Trade Desk to enhance the agentic roadmap. This strategy will expand agentic capabilities throughout the entire campaign lifecycle, including:</p>
        <ul>
            <li>Automated campaign setups</li>
            <li>Real-time troubleshooting and optimization</li>
            <li>Proactive performance insights and recommendations</li>
        </ul>
        <p>This partnership builds on years of collaboration, including Stagwell's early adoption of Unified ID 2.0 (UID2), a privacy-conscious identity framework that allows for precise audience definitions and seamless cross-channel activation.</p>
    </section>

    <section>
        <h3>Executive Insights</h3>
        <p>"Advertising is becoming more complex—but how we interact with it should become simpler," stated <strong>Aravind Chandrasekharan</strong>, SVP of Engineering. "Koa Agents allow marketers to focus on outcomes while the system handles execution with precision and visibility. Our partnership with Stagwell reflects a shared commitment to open, interoperable technology that gives advertisers more control."</p>
        
        <p>"Koa Agents represent a meaningful step forward for our clients," added <strong>Slavi Samardzija</strong>, Global Chair of Media & Commerce at Stagwell. "By integrating The Trade Desk's AI capabilities with our extensive data infrastructure, we can enhance the accessibility and effectiveness of advanced advertising strategies."</p>
    </section>

    <section>
        <h3>About Stagwell</h3>
        <p>Stagwell is a global challenger network that revolutionizes marketing through AI. Catering to some of the world's most ambitious brands, Stagwell combines creativity with technology to achieve effective marketing outcomes. With specialists in over 45 countries, Stagwell aims to enhance business results for its clients. For more information, visit <a rel="nofollow" href="https://pr.report/kuc0"><u>www.stagwellglobal.com.</u></a></p>
        
        <h3>About The Trade Desk</h3>
        <p>The Trade Desk™ is a technology company that empowers advertisers through its self-service, cloud-based platform. Clients can manage and optimize digital campaigns across multiple formats and devices, supported by integrations with data, inventory, and publisher partners. Headquartered in Ventura, CA, The Trade Desk maintains a global presence. To learn more, visit <a href="https://www.thetradedesk.com" target="_blank" rel="nofollow">thetradedesk.com</a>.</p>
    </section>

    <section>
        <h3>Media Contacts</h3>
        <p><strong>Quinn Werner:</strong> <a rel="nofollow" href="mailto:PR@stagwellglobal.com"><u>PR@stagwellglobal.com</u></a></p>
        <p><strong>Pat Wentling:</strong> <a rel="nofollow" href="mailto:PR@thetradedesk.com"><u>PR@thetradedesk.com</u></a></p>
    </section>
    
    <p><strong>SOURCE:</strong> Stagwell</p>
    <p>View the original <a href='https://www.accessnewswire.com/newsroom/en/business-and-professional-services/stagwell-stgw-becomes-first-partner-to-adopt-the-trade-desks-koa-1159376'>press release</a> on ACCESS Newswire</p>
</article>

Stagwell has expanded its collaboration with The Trade Desk to integrate Koa Agents, automating media planning and optimization. This development is expected to enhance campaign effectiveness and improve client outcomes, showcasing Stagwell's commitment to cutting-edge advertising technology.

Stagwell (STGW) Becomes First Partner to Adopt The Trade Desk's Koa Agents, Bringing AI-Driven Advertising to Scale

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

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