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Stephen Curry and Under Armour end their 13-year partnership as the sportswear company restructures to revive sales

1. Under Armour and Stephen Curry end their 13-year partnership amid declining sales. 2. The final sneaker, Curry 13, will launch in February as planned. 3. Under Armour is restructuring, with a $255 million cost estimate associated with the transition. 4. Analysts see positive potential for UA's focus on core brand without Curry. 5. UA stock has dropped nearly 50% over the past year, indicating ongoing struggles.

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FAQ

Why Bearish?

Ending the partnership signals instability. Historical examples show company value dips after losing key endorsements.

How important is it?

Curry's departure could affect UA's brand identity significantly, impacting revenue forecasts.

Why Short Term?

Immediate impacts due to stock market reactions but could stabilize if restructuring proves effective.

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