Information
A continuation of its ode to New York City, the campaign emphasizes the brand's focus on elevated loafers and lace-ups for the metropolitan professional man NEW YORK, Jan. 13, 2026 /PRNewswire/ -- Global luxury
Original sourceAI Summary
Stuart Weitzman launches a new men's footwear campaign centered in NYC. The collection emphasizes elevated loafers and lace-ups for young professionals. Campaign images depict stylish metropolitan life in iconic NYC locations. Brand aims to differentiate through versatile and elevated product offerings. Collection available online and in select retail partners globally.
Sentiment Rationale
The expansion of the Stuart Weitzman men’s line could drive sales growth, following the company's success in women's footwear. Historically, successful marketing campaigns have boosted stock prices in similar luxury markets, especially during new product launches.
Trading Thesis
This campaign's immediate impact is expected within the next few quarters as advertising translates to increased sales, enhancing short-term revenues. Similar past campaigns have shown immediate boosts in sales figures for newly launched collections.
Market-Moving
- Stuart Weitzman launches a new men's footwear campaign centered in NYC.
- The collection emphasizes elevated loafers and lace-ups for young professionals.
- Campaign images depict stylish metropolitan life in iconic NYC locations.
Key Facts
- Stuart Weitzman launches a new men's footwear campaign centered in NYC.
- The collection emphasizes elevated loafers and lace-ups for young professionals.
- Campaign images depict stylish metropolitan life in iconic NYC locations.
- Brand aims to differentiate through versatile and elevated product offerings.
- Collection available online and in select retail partners globally.
Companies Mentioned
- SW (SW)
- FIVE (FIVE)
- NKE (NKE)
Corporate Developments
The campaign directly affects CAL through its lead brand, potentially improving profitability and brand visibility. Given CAL's affiliation with Stuart Weitzman, the campaign enhances the company's market presence and could positively impact investor sentiment.
A continuation of its ode to New York City, the campaign emphasizes the brand's focus on elevated loafers and lace-ups for the metropolitan professional man
NEW YORK, Jan. 13, 2026 /PRNewswire/ -- Global luxury footwear brand Stuart Weitzman, a lead brand in the Caleres (NYSE:CAL) portfolio, unveils the next chapter of "Stuart Weitzman New York" with its new men's campaign. The campaign marks a continuation of the brand's ode to its hometown of New York City and the high achievers who thrive in its chaos and calm, which launched for the Fall 2025 season. Centered on the Stuart Weitzman man, the campaign features a capsule-ready selection of elevated loafers and lace-ups.
The cinematic imagery depicts scenarios in the Stuart Weitzman man's metropolitan life — reading at a sidewalk café, running to meetings, and more — set against a backdrop of iconic New York locations. Featuring the Stuart Weitzman Men's Collection — a range that melds the brand's New York heritage with artisanal Italian craftsmanship — the featured silhouettes include polished tassel loafers, minimalist moccasins with collapsible back counters, modernized penny loafers with sport-inspired midsoles, lace-ups with rugged lug soles and sleek loafers with tie details.
"As we continue our expansion into the men's footwear category, we set out to further distinguish ourselves from our competitors. Guided by insights and an in-depth understanding of our customer, his needs and his wants, we are honing our strategic focus on creating elevated and versatile loafers and lace-ups that both work with and effortlessly elevate his wardrobe." — Jonathan Lelonek, Brand President, Stuart Weitzman New York
The campaign is lensed by fashion photographer and frequent Stuart Weitzman New York collaborator Ned Rogers, who also photographed the "Stuart Weitzman New York" campaign. It is shot in the style of the brand's iconic black-and-white minimalist visual vocabulary and features international supermodel Sean O'Pry.
The Stuart Weitzman New York Men's Collection is available on stuartweitzman.com, in Stuart Weitzman New York boutiques and at select retail partners around the globe.
CONTACT
Stuart Weitzman Press Office | Carly Ciccia | cciccia@stuartweitzman.com
ABOUT STUART WEITZMAN NEW YORK
Stuart Weitzman New York celebrates women who stand strong and keep moving forward. Since 1986, the New York City-based global luxury footwear brand has combined its signature artisanal craftsmanship and precise engineering to empower women to stand strong. Having perfected the art of shoemaking for over 35 years, the brand has expanded its assortment to offer products for every facet of the modern woman's life, including handbags and eyewear, and for the men in her life, men's footwear — all the while staying true to its ethos of inspiring strength and confidence with every step.
ABOUT CALERES
Caleres is a market-leading portfolio of global footwear brands that includes Famous Footwear, Sam Edelman, Allen Edmonds, Naturalizer, Vionic and more. Our products are available virtually everywhere - in the nearly 1,000 retail stores we operate, in hundreds of major department and specialty stores, on our branded e-commerce sites, and on many additional third-party retail platforms. Combined, these brands make Caleres a company with both a legacy and a mission. Our legacy is nearly 150 years of craftsmanship and our passion for fit, while our mission is to continue to inspire people to feel great…feet first. Visit caleres.com to learn more about us.
View original content to download multimedia:https://www.prnewswire.com/news-releases/stuart-weitzman-expands-stuart-weitzman-new-york-with-new-mens-campaign-302659112.html
SOURCE Stuart Weitzman