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Super League Acquires Let's Bounce, Inc. to Accelerate Full Funnel Marketing within Gaming and UGC Channels

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SLERBLX
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Marketing Tech Platform Expands Capabilities Across Turnkey In-Game Activations, Loyalty Mechanics a...

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AI Summary

Super League's acquisition of Bounce enhances its marketing capabilities, specifically in gaming environments. With over 151.5 million Roblox daily users, this strategic integration aims to optimize in-game customer engagement and drive ad performance through innovative loyalty solutions. These developments could attract more significant brand partnerships and increase revenue streams in the gaming sector.

Trading Thesis

The acquisition may drive RBLX's growth by increasing ad revenue potential on its platform.

Market-Moving

  • Super League's enhanced capabilities may draw higher ad spend from brands.
  • Marked increase in ROI potential could boost Roblox's attractiveness to advertisers.
  • RBLX could see higher user engagement from loyalty-driven campaigns.
  • Bounce's integration may improve the performance of ads on Roblox.
  • High engagement levels among Gen Z and Alpha could amplify growth opportunities.

Key Facts

  • Bounce has worked primarily on marketing programs within Roblox.
  • Roblox had 151.5 million average daily active users as of September 2025.
  • Loyalty mechanics in gaming are shown to drive 20% higher product sales.
  • Super League aims to enhance scalable campaign strategies with Bounce integration.
  • Bounce joins Super League's leadership focusing on product development.

Companies Mentioned

  • Super League (SLE): Acquisition enhances marketing solutions in gaming.
  • Roblox (RBLX): Gateway for brands seeking engaging advertising channels.
  • Bounce (Not Applicable): Improves gamified marketing capabilities within Super League.

Corporate Developments

The gaming industry's focus on marketing technology is crucial as brands shift ad spend towards interactive environments like Roblox. This acquisition signifies a growing trend in gamified advertising which can strengthen brand engagement and ROI significantly.

FAQ

Why Bullish?

Historical acquisitions in tech-driven marketing have often led to increased revenues. For instance, other gaming platforms experiencing similar integrations have seen revenue growth as advertisers seek innovative engagement methods.

How important is it?

The acquisition is pivotal for marketing efficiency in gaming, which could directly impact RBLX’s revenue performance. It reflects broader trends in how brands interact with consumers within gaming platforms.

Why Long Term?

The alignment of Super League's strategy with Bounce’s capabilities may yield progressive improvements over time as brands increasingly shift ad investments to gaming environments.

Related Companies

SLERBLX

Super League Acquires Let’s Bounce, Inc. to Enhance Marketing Technology in Gaming

Santa Monica, Calif., January 7, 2026 – Super League (Nasdaq: SLE), a leading player in the realm of playable media, has officially announced the acquisition of Let’s Bounce, Inc. (referred to as “Bounce”). This strategic acquisition aims to bolster the company’s capabilities in full funnel marketing, particularly within gaming and user-generated content (UGC) channels.

Expanding Marketing Capabilities

The integration of Bounce is expected to have an immediate positive impact on Super League’s trajectory towards profitability and the creation of lasting shareholder value. Bounce specializes in scalable, measurable brand engagement solutions tailored for gaming environments. Key benefits include:

  • Enhanced in-game marketing programs.
  • Turnkey loyalty solutions designed to improve advertiser outcomes.
  • A roadmap for automated campaign measurement.

Gaming Engagement Statistics

As gaming content increasingly captivates audiences, statistics reveal strong engagement among younger generations. Notably, 94% of Gen Z and 96% of Gen Alpha actively participate in gaming. As marketers continue to navigate the complexities of digital advertising, Bounce addresses the need for dependable attribution models, paving the way for meaningful investments away from traditional marketing avenues.

CEO's Vision on Brand Engagement

Matt Edelman, Chief Executive Officer of Super League, remarked on the growing importance of digital gaming engagement: “The sustained growth in how under-40 audiences consume games and gamified content is reshaping the media landscape in a way that directly aligns with Super League’s strategy.” He emphasized that the integration of Bounce will enhance their capability to deliver scalable, full-funnel marketing campaigns that meet the rigorous demands of top-tier marketers.

About Let’s Bounce, Inc.

Founded in 2023, Bounce has quickly established itself in the gaming space by focusing on automation, insights, and measurement. The company’s strong pipeline of opportunities primarily stems from its collaboration with brands on Roblox (NYSE: RBLX), which boasts over 151.5 million daily active users.

Through its partnerships, Bounce has crafted a robust infrastructure that can be adapted to other mobile games and UCG environments, crucial for Super League’s growth and adaptation strategies.

Implications for the Future

Matt Edelman added, “With Bounce now part of Super League, we are even better positioned to convert consumer interest into measurable business impact. This integration allows us to deliver advertising experiences rooted in play, helping brands maximize their investments while providing greater returns for shareholders.”

Furthermore, campaigns employing loyalty and conversion mechanics have been shown to deliver 20% higher product sales, while incentive-driven acquisition strategies yield 30% lower cost-per-acquisition (CPA) on signups and installations.

Leadership Transition and Inducement Grants

Barak Chamo and Jasper Degens, co-founders of Bounce, will join Super League as Directors of Product and Engineering. Chamo, a veteran in interactive technology, brings a wealth of experience from his time in gaming and consumer engagement markets. Degens is recognized for his leadership in technology and product development at the intersection of marketing and playable technologies.

Both Chamo and Degens will receive an inducement grant of 331,609 shares of common stock under NASDAQ Rule 5635(c)(4), subject to specific vesting conditions.

Forward-Looking Statements

This press release contains forward-looking statements related to Super League’s future performance and strategies, including insights into market trends and operational benchmarks. These statements involve risks and uncertainties and are based on current expectations and projections.

Investors are encouraged to consider these forward-looking statements carefully, as they may differ significantly from actual outcomes.

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