Super League Acquires Stake in Popular Roblox Game Hide or Die!
SANTA MONICA, Calif., Jan. 06, 2026 – Super League (Nasdaq: SLE), a prominent player in the gaming industry, has made a strategic acquisition of an interest in Hide or Die!, a Top 100 game on the Roblox platform (NYSE: RBLX). With over 570 million visits in just 16 months, this move signifies a critical step in Super League's ownership strategy aimed at driving high-margin growth and expanding brand partnership revenues.
Acquisition Aims to Drive Profitability
The acquisition of Hide or Die! aligns with Super League's vision to establish ownership positions in profitable gaming assets. This investment fosters a foundation for future digital-asset initiatives that are closely tied to owned revenue streams. “This is a big moment for Super League. We’ve been clear about expanding our model through ownership positions in proven, revenue-generating properties,” stated Matt Edelman, CEO of Super League.
Expanding Access to a Large Audience
Super League's investment accelerates its path to profitability and enables brand partners to tap into a highly engaged audience on Roblox, the largest immersive gaming and creation platform globally. Edelman emphasized the importance of securing equity ownership interests, stating, “Building a portfolio gives us long-term flexibility in how value is structured and shared as our digital asset strategy evolves.”
About Hide or Die!
Hide or Die!, launched in 2024, has rapidly gained popularity as a multiplayer game on Roblox, exceeding 3 million daily active users recently. The game features a unique prop-hunt mode where players hide as objects within the game’s environment, enhancing engagement and interaction. “Super League was one of the first teams to really get what creators are building on Roblox,” remarked Cole Tucker, co-creator of the game.
Roblox's Growing Cultural Impact
Roblox continues to exhibit impressive growth, with approximately 151.5 million average daily active users reported as of September 30, 2025. Users engaged with the platform for around 88.7 billion hours in the first three quarters of 2025. Additionally, Gen Z users conducted over 50 million searches and updated their avatars about 274 million times daily, indicating the platform's significant influence in the digital space.
Implications for the Future
This acquisition underscores the growing intersection of gaming, culture, and marketing. As over 80% of individuals under 45 in the U.S. engage with video games, the potential for monetizing consumer behavior within this demographic remains significant. Super League aims to leverage this through scalable media solutions and branded content, creating value for both its shareholders and those of the popular gaming platform, Roblox (RBLX).
About Super League
Super League (Nasdaq: SLE) is reshaping brand-consumer connections through playable media. The company excels in developing immersive experiences that integrate advertising seamlessly into gaming. For further information, visit superleague.com.
Investor Relations Contact
For inquiries, please reach out to:
Shannon Devine / Mark Schwalenberg
MZ North America
Main: 203-741-8811
Email: SLE@mzgroup.us