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Super League and Regal Launch Roblox Theatre Experience for National Popcorn Day

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Activation Showcases the Power of Play for Movie Fans in Branded Immersive Experience SANTA MONICA, ...

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AI Summary

Super League's collaboration with Regal on a Roblox virtual theatre aims to boost engagement among Gen Z by integrating digital gaming with real-world movie experiences. This innovative approach could significantly enhance customer loyalty and attendance at Regal theatres, thus positively impacting Super League's business model and market presence.

Sentiment Rationale

Historical partnerships in media and gaming often lead to increased engagement and sales. Similar ventures have previously resulted in positive stock movements, particularly as younger demographics adopt new media formats.

Trading Thesis

Buy SLE; potential revenue boost from Gen Z engagement over the next year.

Market-Moving

  • The launch may significantly increase user engagement and brand loyalty.
  • Real-world reward integration could drive foot traffic to Regal theatres.
  • Increased visibility in the gaming sector could attract more partnerships and funding.
  • SLE's stock may react positively as user numbers grow during promotional events.

Key Facts

  • Super League partners with Regal for a virtual movie experience on Roblox.
  • Players can earn rewards for engagement during National Popcorn Day.
  • Virtual theatre will refresh with new film releases, enhancing user experience.
  • Integration of Bounce technology connects digital play to real-world rewards.
  • Regal's physical locations will celebrate with giveaways on January 19.

Companies Mentioned

  • Super League (SLE): Innovative collaboration with Regal could enhance engagement and revenue.
  • Regal (REG): Regal's adoption of gaming could rejuvenate box office attendance.

Corporate Developments

The article falls under 'Corporate Developments' as it illustrates a significant partnership that merges digital innovation with traditional cinema, which could reshape user engagement strategies in the entertainment sector.

Regal and Super League Unveil Virtual Movie Theatre for National Popcorn Day

In an innovative move celebrating National Popcorn Day on January 19, 2026, Regal, one of the largest cinema chains in the United States, has partnered with Super League (Nasdaq: SLE) to launch a virtual movie theatre experience on Roblox. This initiative bridges the physical and digital realms of movie-going, allowing players to engage in a branded immersive experience that not only entertains but also rewards.

Enhancing Engagement with Interactive Gaming

For the first time, Regal is allowing Gen Z to step into a virtual theatre, featuring an immersive “endless runner” game. This gameplay format invites players to navigate challenges while earning rewards. By participating, players can unlock exclusive virtual popcorn-themed accessories for their avatars and earn tangible rewards for use at Regal theatres nationwide.

Rhiannon Apple, EVP Client Strategy at Super League, emphasized the significance of play in connecting with younger audiences: “For Gen Z, play is the front door to culture. When brands enter those spaces with purpose, we see stronger engagement and longer interaction times than traditional formats.”

National Popcorn Day: A Celebration of Community

Chris Sylvia, Senior Brand Lead at Regal, remarked on the initiative: “National Popcorn Day gives us the perfect excuse to reward our most passionate community for showing up and having fun together.” The Roblox experience is designed to ensure the celebration starts even before guests reach the theatre, marking Regal as the first cinema chain to implement such an integrated reward system for modern moviegoers.

A Scalable Model for Future Film Engagement

This collaboration leverages a scalable approach, enabling Regal’s virtual theatre to evolve into a recurring hub for movie enthusiasts. Super League’s technology will refresh in tandem with new film releases, transforming the virtual environment into an interactive space where players can engage with stories and characters ahead of their cinematic debuts.

According to Apple, “A big focus for us in 2026 is connecting immersive engagement to real-world outcomes.” The integration of Bounce technology into the experience will allow Regal to offer scannable rewards directly to players, including codes that can be redeemed for free popcorn at participating Regal locations.

Celebrate National Popcorn Day with Real-World Rewards

Alongside the digital launch, Regal is hosting its most extensive National Popcorn Day celebration to date. On January 19, guests visiting Regal dressed in movie-themed costumes will receive a complimentary large popcorn. Players can access the Regal experience on Roblox from January 16 to February 2 through the platform.

About Super League and Regal

Super League (Nasdaq: SLE) is redefining brand-consumer interactions through playable media, fostering authentic connections and engagement. The company maintains an extensive network built on proprietary technologies and a renowned development studio, allowing brands to thrive in today’s fast-paced digital environment.

Regal operates one of the largest and most diverse theatre circuits in the United States, featuring 5,441 screens across 399 theatres in 41 states, the District of Columbia, and Guam as of December 31, 2025. Regal is committed to delivering premium movie experiences, positioning itself as a leader in the film industry.

For more information about the virtual theatre experience, visit Regal's official website REGmovies.com.

Investor Relations Contact: Shannon Devine / Mark Schwalenberg, MZ North America, Main: 203-741-8811, SLE@mzgroup.us

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