Synopsys solutions accelerate innovation from systems to silicon, enabling more than 90% of the top 100 automotive suppliers to boost engineering productivity, predict system performance, and deliver safer, more
Original sourceSynopsys highlighted its AI-driven solutions for automotive engineering at CES 2026, emphasizing collaboration with key industry players such as FIA and Samsung. This enhances safety standards and accelerates time-to-market for OEMs and suppliers, reinforcing Synopsys' integral role in automotive innovation.
Investment in SNPS is recommended due to its strong position in AI-driven automotive solutions.
The automotive industry is rapidly integrating AI and software solutions, making Synopsys a key player in the transition to software-defined mobility. The firm's strategic partnerships enhance its market position and revenue potential in this evolving landscape.
Synopsys' strong positioning in AI for automotive engineering aligns with market trends, similar to how Nvidia benefitted from the AI boom. Historical data shows that advancements in their technology directly correlate with increased customer adoption and growth in stock performance.
The article highlights significant advancements in technology and strong partnerships, which are likely to drive future revenues and enhance market competitive advantages for Synopsys.
As the automotive sector increasingly relies on software-defined solutions, Synopsys is well-positioned for sustained growth over the long term, much like how other tech firms have thrived from cyclical shifts in their respective industries.
Synopsys solutions accelerate innovation from systems to silicon, enabling more than 90% of the top 100 automotive suppliers to boost engineering productivity, predict system performance, and deliver safer, more sustainable mobility
Key Highlights
SUNNYVALE, Calif., Jan. 6, 2026 /PRNewswire/ -- Synopsys, Inc. (NASDAQ:SNPS) is showcasing AI-driven and software-defined engineering solutions this week at CES that tackle one of the industry's biggest challenges: accelerating automotive engineering innovation in the age of AI while reducing cost and complexity. From intelligent system-level simulation to semiconductor design at the atomic scale, Synopsys enables automakers and suppliers to virtualize silicon and software development, predict system performance, and optimize reliability, cutting prototyping costs and shortening release cycles.
"The rise of software-defined mobility and the introduction of AI into the car necessitate a foundational shift in automotive engineering," said Ravi Subramanian, Chief Product Management Officer, Synopsys. "Synopsys is empowering automakers to innovate at the pace that software-defined, intelligent platforms demand. By virtualizing design, integration, and prototyping, we are helping automotive customers accelerate development, reduce costs and time to SOP (Start of Production), and deliver next-generation performance and safety."
Enable New Industry Economics Through Virtualization and Intelligent Engineering
Automotive profitability is increasingly driven by software, making R&D efficiency a critical differentiator. As OEMs tackle electrification, autonomy, and sustainability, traditional metrics like design-to-cost can't keep pace, leading to hundreds of millions spent annually on testing. Virtualizing vehicle electronics for design, integration, testing, and validation can cut costs by 20–60% and accelerate time-to-market. This software-first approach empowers automakers to unlock new revenue streams through connected experiences, OTA updates, and lifecycle services, creating a foundation for sustainable growth in the era of software-defined mobility.
Synopsys empowers automotive innovators across the entire ecosystem, including Arbe Robotics, Audi, and Samsung, to compete and win in this new paradigm.
"Delivering radar technology that transforms automotive safety requires innovation from antenna design to AI-driven perception," said Dr. Noam Arkind, CTO at Arbe. "With Synopsys' engineering IP and leading simulation, we can validate complex architectures, adhere to ISO 26262 safety standards, and accelerate development without costly hardware iterations. Synopsys' systems-to-silicon expertise enables us to bridge hardware and software seamlessly, helping OEMs and Tier 1 suppliers bring next-generation ADAS and autonomous features to market faster and with greater confidence."
"Audi is advancing the in-vehicle experience by putting the customer at the center of development," said Geoffrey Bouquot, CTO at Audi. "Virtual methods allow us to address this focus at the earliest stages of the process. With Synopsys' simulation solutions, our teams leverage AI-driven models to accelerate design exploration and scale virtual validation across programs. This approach reduces physical prototyping and shortens development cycles while ensuring greater reliability and customer benefit — paving the way for safer, smarter, and more intuitive mobility experiences."
"At Samsung, we envision a future where automotive systems deliver greater safety and intelligence through advanced imaging," said Haechang Lee, EVP and head of the system LSI sensor business team at Samsung Electronics. "By integrating the Samsung ISOCELL Auto 1H1 into Ansys AVxcelerate Sensors, we are enabling OEMs and suppliers to virtually experience real-world driving conditions with predictive accuracy — long before hardware integration. This collaboration represents an important step toward accelerating autonomous vehicle development, reducing risk, and helping shape a smarter, safer mobility ecosystem."
Amplify Engineering Performance with Integrated Simulation
Synopsys announced the following news this week, showcasing how the company is driving innovation across automotive and motorsport through strategic partnerships and cutting-edge simulation technologies that accelerate development and enhance safety.
Accelerate Vehicle Time to Market: "Shift Left" Electronics System Verification and Validation
Synopsys is accelerating the development of software-defined vehicles through industry-leading virtualization solutions that enable electronics digital twins. These capabilities combined with partner solutions and expertise support system vehicle development, testing, and validation before silicon production, helping to reduce integration risk, shorten release cycles, and enable earlier and more reliable SOP. Synopsys news at CES 2026 with automotive ecosystem partners, includes:
In addition, automotive engineers rely on Synopsys VDKs to begin software development using virtual prototypes of SoCs months before silicon is available, enabling full system bring-up within days of silicon availability and accelerating vehicle time to market by up to 12 months. During CES 2026, Synopsys announced the following new VDKs:
Join Synopsys' CEO Discussion with Six Five Media
Synopsys CEO Sassine Ghazi will join the hosts of the Six Five Podcast, Patrick Moorhead, Chief Analyst and CEO of Moor Insights & Strategy, and Daniel Newman, Chief Analyst and CEO of the Futurum Group, for a conversation on the future of automotive engineering. This includes how technology advancements from AI to digital prototyping promise to re-engineer how cars are engineered.
Find the full lineup of Synopsys executive sessions at CES on the Synopsys website and visit Synopsys during CES 2026 at the Las Vegas Convention Center, West Hall, Booth #6701 to learn more about the company's automotive engineering solutions. Follow online for updates via the Newsroom, on LinkedIn, and on X.
About Synopsys
Synopsys, Inc. (NASDAQ:SNPS) is the leader in engineering solutions from silicon to systems, enabling customers to rapidly innovate AI-powered products. We deliver industry-leading silicon design, IP, simulation and analysis solutions, and design services. We partner closely with our customers across a wide range of industries to maximize their R&D capability and productivity, powering innovation today that ignites the ingenuity of tomorrow. Learn more at www.synopsys.com.
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SOURCE Synopsys, Inc.