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Synovus names Katie Webb chief consumer digital and client experience officer

1. Katie Webb named new chief consumer digital officer at Synovus. 2. Webb will enhance client experience through digital innovation and integration. 3. Synovus aims to meet evolving client needs with advanced digital capabilities. 4. Wolverton highlights importance of technology in delivering relationship banking.

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FAQ

Why Bullish?

The appointment of Webb may enhance Synovus' digital strategy, attracting more clients. This aligns with industry trends where digital transformation drives growth.

How important is it?

The strategic enhancement of digital capabilities is vital for Synovus' competitive position in banking.

Why Long Term?

Improving digital experiences can lead to sustained client engagement and potential revenue growth over time.

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January 10, 2025 09:53 AM Eastern Standard Time COLUMBUS, Ga.--(BUSINESS WIRE)--Synovus has named Katie Webb as its chief consumer digital and client experience officer. Webb will lead the consumer digital strategy, focusing on enhancing the client experience through strategic integration of physical and digital channels. She will drive the development of new digital capabilities and innovative experiences to ensure Synovus continues to meet the evolving needs of its growing client base. Webb reports to Liz Wolverton, executive vice president, head of consumer banking and brand experience. “Our digital capabilities are a critical part of delivering high-touch and high-tech relationship banking, which includes an efficient experience that embeds elements of advice and guidance to help our clients manage their financial lives,” said Wolverton. “Katie has a proven track record of using advanced technologies to create engaging and empowering experiences. We’re thrilled to have her on board to build enabling capabilities for Synovus clients and team members.” Webb joins Synovus from Aflac, where she served as the vice president of digital product and experience, leading digital innovation and transformation. She has more than 15 years of experience in sales, marketing and digital, with a strong background in the financial services industry. Synovus Bank, a Georgia-chartered, FDIC-insured bank, provides commercial and consumer banking in addition to a full suite of specialized products and services, including wealth services, treasury management, mortgage services, premium finance, asset-based lending, structured lending, capital markets and international banking. Synovus has branches in Georgia, Alabama, Florida, South Carolina and Tennessee. Synovus is a Great Place to Work-Certified Company. Learn more about Synovus at synovus.com.

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