Taylor Morrison Recognized as America's Most Trusted® Home Builder for the Eleventh Consecutive Year

StockNews.AI • 3 days

BullishLong TermCorporate DevelopmentsDRH LEN PHM

High Materiality9/10

Information

National homebuilder keeps its yearly streak in highest trust index among industry SCOTTSDALE, Ariz....

AI Summary

Taylor Morrison (TMHC) has been named America's Most Trusted Home Builder for the eleventh consecutive year. The company had a significant increase in its Net Trust Score, reflecting its resilience and consumer loyalty amid market challenges.

Trading Thesis

Increased consumer trust may lead to stronger sales and positive stock performance for TMHC.

Market-Moving

TMHC's reputation for trust likely enhances its brand value.
A significant uptick in consumer sentiment could boost sales.
Trust awards may indicate future growth potential.
Positive branding can lead to increased market share in competitive environments.
High trust ratings may attract investors seeking stable growth.

Key Facts

TMHC achieved a Net Trust Score of 115.7 in 2026.
The builder's score is 5.6 points higher than in 2025.
Surveyed nearly 63,000 home shoppers for trust metrics.
TMHC has been recognized since 2016 as the most trusted builder.
Esplanade brand scores increased from 103.6 to 107.9 in 2026.

Companies Mentioned

Lifestory Research (N/A): Conducted the survey that ranked TMHC's trust level.
Forbes (N/A): Included TMHC in Most Trusted and Best Companies lists.
Newsweek (N/A): Listed TMHC among America's Most Responsible and Greenest Companies.

Corporate Developments

The recognition of TMHC as the most trusted builder indicates strong brand loyalty, which is crucial for customer retention and long-term growth in the competitive homebuilding sector.

FAQ

Why Bullish?

TMHC's consistent trust ratings can lead to increased sales and investor confidence, similar to other builders that benefited from strong brand recognition.

How important is it?

Trust is a pivotal factor driving customer choices in home purchasing, and TMHC's sustained ranking can lead to enhanced financial metrics.

Why Long Term?

The sustained trust and reputation can support TMHC's growth trajectory and consumer loyalty over time, much like historical trends seen in other trusted brands.

Related Companies

DRH LEN PHM

Taylor Morrison Achieves Remarkable Trust Recognition for the Eleventh Consecutive Year

In an impressive demonstration of consumer confidence, Taylor Morrison (NYSE: TMHC) has been awarded the title of America's Most Trusted® Home Builder for an unprecedented eleventh year in a row, according to a recent announcement by Lifestory Research. This recognition underscores the company's unwavering commitment to reliability and consumer trust, even amidst market challenges.

Key Findings from the 2026 Trust Study

The latest study conducted by Lifestory Research, which surveyed nearly 63,000 home shoppers, shows significant achievements for Taylor Morrison:

Net Trust Score: Taylor Morrison secured a **Net Trust Score of 115.7**, outpacing the national builder average of 109.9.
Year-over-Year Improvement: The company's score increased by **5.6 points** from its previous score of 110.1 in 2025, marking its highest year-over-year increase.
Esplanade Brand Performance: The Esplanade brand, which caters to active adults, also saw its Net Trust Score rise from **103.6 in 2025 to 107.9 in 2026**.

Implications of Trust in Homebuilding

"With such a repeated history, it's fair to say that the honor of America's Most Trusted® Home Builder is more than an award—it's simply who we are," stated Sheryl Palmer, Chairman and CEO of Taylor Morrison. She emphasized the importance of trust in homebuilding—an industry where consumers make their most significant purchases.

According to Eric Snider, President and Chief Research Officer of Lifestory Research, "Taylor Morrison is seen as reliable, consistent, and committed to doing right by home shoppers—and that perception has remained strong for 11 straight years." This remarkable consistency highlights that brand trust is built through meaningful relationships and positive experiences.

Acknowledgements and Accolades

In addition to its recognition as America's Most Trusted® Home Builder since 2016, Taylor Morrison has garnered numerous other distinctions, including:

Forbes' Most Trusted and Best Companies in America lists
Newsweek's America's Most Responsible Companies and America's Greenest Companies lists
U.S. News & World Report's Best Companies to Work For
American Opportunity Index
Hearthstone's 2021 BUILDER Humanitarian Award
Inclusion in the Fortune 500 list since 2021

About Taylor Morrison

Based in Scottsdale, Arizona, Taylor Morrison is recognized as one of the leading homebuilders and developers in the United States. The company caters to a diverse range of consumers, including first-time buyers, move-up buyers, luxury purchasers, and those seeking resort lifestyle homes. With brands like Taylor Morrison, Esplanade, and Yardly, TMHC remains committed to sustainable building practices and community engagement.

For more information about Taylor Morrison and its offerings, please visit www.taylormorrison.com.

Contact Information

For media inquiries, please contact: contact@taylormorrison.com