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TBD TV Celebrates SNL 50 With 50 Iconic Episodes of Saturday Night Live

1. TBD TV will air a 50-episode SNL marathon honoring its 50th anniversary. 2. The marathon runs February 14-16, coinciding with SNL50's NBC special. 3. TBD TV experienced a 50% year-over-year viewer increase in January 2025. 4. Adam Ware stated SNL enhances TBD's comedic lineup and viewer engagement. 5. Sinclair operates numerous TV stations and captured its highest P25-54 audience.

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FAQ

Why Bullish?

Increased viewership suggests strong audience engagement, potentially boosting Sinclair's stock.

How important is it?

Positive viewer metrics can drive Sinclair's market performance and investor confidence.

Why Short Term?

The event is immediate, likely impacting Q1 2025 advertising revenues positively.

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TBD TV Celebrates SNL 50 With 50 Iconic Episodes of Saturday Night Live

Airing Non-Stop February 14th to 16th

LOS ANGELES--()--TBD TV, Sinclair’s free broadcast TV home of big stars and big comedy, today announced the network will celebrate the 50th anniversary of Saturday Night Live with a 50-episode non-stop marathon of iconic, previously aired episodes from the series.

The 50-episode weekend marathon will kick off on Friday, February 14 at 6 pm ET and run continuously through Sunday, February 16, wrapping up at 8 pm ET as the much-anticipated SNL50: The Anniversary Special airs on NBC.

Viewers can look forward to groundbreaking SNL sketches including More Cowbell, The Californians, What’s Up With That?, Wayne’s World, Hanz & Franz, The Church Lady, Revolutionary Weights & Measures, Weekend Update, and so many more with legendary performers John Belushi, Dana Carvey, Jimmy Fallon, Will Ferrell, Tina Fey, Tracy Morgan, Chris Rock, Maya Rudolph, Adam Sandler, Kristen Wiig, and more.

TBD TV added previously aired seasons of SNL to its lineup in 2024 and has seen a 50% year-over-year increase in Prime P25-54 viewers* with Jan’25 the network’s highest Prime P25-54 month** ever.

"We’re excited to honor the 50th anniversary of Saturday Night Live with this special marathon on TBD," said Adam Ware, SVP, Growth Networks. "SNL’s iconic sketches and performers have defined comedy for generations, and its addition to TBD’s lineup perfectly complements our growing collection of beloved comedy franchises. This event highlights our mission to bring audiences unparalleled entertainment experiences, showcasing some of the most memorable moments in television history."

Saturday Night Live is distributed by NBCUniversal Global TV Distribution.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD and The Nest. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

About NBCUniversal Global TV Distribution

NBCUniversal Global TV Distribution is responsible for the licensing and distribution of NBCUniversal product to all forms of television and new media platforms in the U.S., Canada and in over 200 territories internationally. NBCUniversal’s content portfolio includes a vast and diverse library of more than 6,500 feature films and 170,000 television episodes, including current and classic titles, non-scripted programming, kids, sports, news, long-form and short-form programming from Universal Pictures, Focus Features, Universal Television, UCP, Universal International Studios, Sky Studios, Universal Television Alternative Studio, NBC Late Night properties, DreamWorks Animation, Telemundo, and more, as well as locally produced content from around the world. Global TV Distribution is a division of Comcast NBCUniversal.

Category: General

*Source: Nielsen L+SD P25-54 Imp, Prime (M-Su/8pm-1am), Oct’24-Jan’25 vs Oct’23-Jan’24

** Source: Nielsen L+SD P25-54 Imp, Prime (M-Su/8pm-1am), Jan’25

Contacts

Media Contact: Jessica Bellucci, jbellucci-c@sbgtv.com
NBCUniversal Global TV Distribution – Jennifer Hahn, jennifer.hahn@nbcuni.com

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