Glad launches all-new "Don't Get Mad. Get Glad." campaign, featuring a remix of Oscar's hit song "I ...



        

        

        

            
                
                    
                            Glad launches all-new "Don't Get Mad. Get Glad." campaign, featuring a remix of Oscar's hit song "I Love Trash".,  /PRNewswire/ -- Glad – the nation's leading brand of trash bags and food wraps* – is reviving its most popular, decades-long, star-studded ad campaign, "Don't Get Mad. Get Glad." For the first time ever, the campaign doesn't feature a human celebrity, but the original grouch himself, Oscar, starring in a musical number about a world that loves trash as much as he does. Oscar's Glad debut comes on the heels of Sesame Street's newest season, available now on Netflix and PBS KIDS.
                        
                

                
                    
                                            
                                            
                                            


                                            
  
  

    
    
    
      
    
    
    

      

      

      

         
          
        

      

      
        Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
      

    

    

    
  

    
    
    
      
    
    
    

      

      

      

         
          
        

      

      
        Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
      

    

    

    
  

    
    
    
      
    
    
    

      

      

      

         
          
        

      

      
        Glad revives its most popular, decades-long, star-studded ad campaign, “Don’t Get Mad. Get Glad.”
      

    

    

    
  




                                        
                

                
                         
                        
                        Why Oscar the Grouch?Glad is proving that trash doesn't have to add to the mess. Who better to turn trash frustration into fun?
                        "No one feels more strongly about trash than Oscar the Grouch, so we knew we had to reach out to Sesame Street for the relaunch of 'Don't Get Mad. Get Glad,'" said Kellie Li, Marketing Director at Glad. "Our intention behind this campaign is to show that trash doesn't have to be associated with a feeling of ick, avoidance, or grouchiness; thanks to Glad trash bags, taking out the trash doesn't have to be a chore."
                        What's the Campaign About?The campaign centers around a musical number directed by award-winning directors, Will Speck and Josh Gordon. The Broadway-esque film opens in a familiar place: Oscar being grouchy and people tolerating, but not loving, trash. Suddenly, it blossoms into a joyous remix of Oscar's classic song "I Love Trash," reimagined for today's world. Instead of singing a solo ballad to his beloved trash, Oscar imagines a world where he's joined in song by others who love it as much as he does. In it, Glad products keep people from "getting mad" at rips, smells, and leaks."If there's one thing anyone who has ever watched Sesame Street knows, it's that Oscar the Grouch loves trash," said Jennifer Ahearn, Senior Vice President, Global Strategic Partnerships at Sesame Workshop, the global nonprofit behind Sesame Street. "We were excited to team up with Glad for their iconic campaign with our grouchy green friend."Wait, Haven't I Seen "Don't Get Mad. Get Glad." Before? If "Don't Get Mad. Get Glad." rings a bell, your memory serves you right! Since its original premiere back in 1987, "Don't Get Mad. Get Glad." has featured a rotating cast of celebrities getting mad at their underperforming trash and food storage products. This campaign has stood the test of time – just like Sesame Street.There's More Where That Came From!Accompanying the musical number, Glad has created limited-edition Oscar-inspired trash bag totes. This December, fans can get their hands on a limited-edition green Oscar-fur-covered bag via a very special social giveaway – a playful nod to the OG trash lover himself. Fans can follow Glad (@gladproducts on Instagram and TikTok) to stay tuned for the giveaway.For those who miss out on the totes, don't get grouchy. Head to your local Walmart this April to pick up your very own Glad ForceFlex with Gain bags in Special Edition Oscar the Grouch-branded boxes, just in time for spring cleaning.Where to WatchWatch Glad's campaign that will run in the U.S. and Canada as longform content, 30s and 15s cutdowns, and social teasers on TikTok, Instagram, Facebook, and Reddit (in Canada only). Follow along at @gladproducts on Instagram and TikTok. Featured Glad products include: 
 Glad ForceFlex with Gain 
 Glad Cherry Blossom 
About GladThe Glad Products Company, the nation's leading household waste solutions company, specializes in kitchen and outdoor trash bags and food protection products. By providing innovative and trusted solutions, Glad brings unquestioned dependability to an unpredictable world. Glad is a member of The Clorox Company (NYSE: CLX) family of brands. For more information, go to Glad.com. CLX-B.About Sesame WorkshopSesame Workshop is the global nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 190 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at www.sesame.org and follow Sesame Workshop on Instagram, TikTok, Facebook, and X. *Based on IRI data from last 52 weeks ending 10/26/2025.SOURCE Glad
                    
               
            

            

            

            
            
        

        

    

THE COLLAB WE'VE ALL BEEN WAITING FOR: GLAD DROPS TRASH-FILLED MUSICAL NUMBER STARRING OSCAR THE GROUCH

<article>
    <h2>Glad Launches Exciting New Campaign Featuring Oscar the Grouch</h2>
    <p>Glad, recognized as the nation's premier brand of trash bags and food wraps, has unveiled its newest initiative under the banner “Don’t Get Mad. Get Glad.” This campaign signals a refreshing twist: it stars the beloved Oscar the Grouch instead of a human celebrity, as he celebrates the beauty of trash in a musical parody of his classic hit, "I Love Trash." This innovative ad campaign coincides with the launch of Sesame Street's latest season, now available on Netflix and PBS KIDS.</p>

    <section>
        <h3>Why Oscar the Grouch?</h3>
        <p>This campaign aims to shift perceptions around trash, and who better to assist in this endeavor than Oscar the Grouch? Kellie Li, Marketing Director at Glad, emphasizes this point, stating, <em>"No one feels more strongly about trash than Oscar the Grouch, so we knew we had to reach out to Sesame Street for the relaunch of 'Don't Get Mad. Get Glad.'</em> Our intention behind this campaign is to show that trash doesn't have to be associated with a feeling of ick, avoidance, or grouchiness; thanks to Glad trash bags, taking out the trash doesn't have to be a chore."</p>
    </section>

    <section>
        <h3>Campaign Details: A Musical Journey</h3>
        <p>The centerpiece of this campaign is a musical number that has been skillfully directed by award-winning filmmakers Will Speck and Josh Gordon. The performance opens with Oscar being his familiar grouchy self, while people around him are indifferent to the trash. However, the mood shifts as the scene evolves into a lively remix of "I Love Trash," where Oscar is joined in song by others who share his passion for garbage. Through storytelling, the campaign illustrates how Glad products help prevent common trash problems such as rips, smells, and leaks.</p>

        <p>As Jennifer Ahearn, Senior Vice President of Global Strategic Partnerships at Sesame Workshop mentions, <strong>"If there's one thing anyone who has ever watched Sesame Street knows, it's that Oscar the Grouch loves trash."</strong> Ahearn expresses excitement about the collaboration, affirming the legacy of both Oscar and Glad’s iconic campaign.</p>
    </section>

    <section>
        <h3>A Nostalgic Yet Fresh Approach</h3>
        <p>The tagline "Don't Get Mad. Get Glad." is familiar to many, as this campaign originally debuted in 1987, featuring various celebrities expressing frustration over their subpar trash and food storage options. Over decades, this campaign has maintained relevance much like its counterpart, Sesame Street.</p>

        <p>As part of the campaign, Glad has also introduced limited-edition Oscar-inspired trash bag totes. Fans can look forward to a special giveaway in December for a unique green Oscar-fur-covered bag, continuing the playful spirit associated with Oscar. To stay updated, consumers can follow Glad on Instagram and TikTok (@gladproducts).</p>

        <p>For those who miss the giveaway, Glad will be releasing the special edition Glad ForceFlex with Gain bags in Oscar the Grouch-branded boxes available at Walmart starting in April, just in time for spring cleaning.</p>
    </section>

    <section>
        <h3>Where to Watch the Campaign</h3>
        <p>The “Don’t Get Mad. Get Glad.” campaign will be showcased across various platforms, including TikTok, Instagram, Facebook, and Reddit (in Canada). The campaign will be composed of long-form content as well as 15 and 30-second cutdowns, ensuring broad engagement with fans. Featured products in this campaign include:</p>
        <ul>
            <li>Glad ForceFlex with Gain</li>
            <li>Glad Cherry Blossom</li>
        </ul>
    </section>

    <section>
        <h3>About Glad and Its Parent Company</h3>
        <p>The Glad Products Company is distinguished for its innovation in household waste management, providing a range of kitchen and outdoor trash bags, as well as food protection products. Glad is part of the Clorox Company, which is publicly traded on the NYSE under the symbol <strong>CLX</strong>. For further information about their offerings, visit Glad.com.</p>
    </section>

    <section>
        <h3>About Sesame Workshop</h3>
        <p>Sesame Workshop has been a pioneer in educational media for over 50 years, creating enriching experiences for children and families across more than 190 countries. Through their beloved characters and shows, they foster joyful learning that supports children's development, making their mission integral to empowering future generations.</p>
    </section>
</article>

Glad revives 'Don't Get Mad. Get Glad.' campaign featuring Oscar the Grouch.
The campaign aims to redefine trash management with humor and creativity.
Limited-edition Oscar-themed products will be released alongside the campaign.
Campaign will run on multiple social media platforms for wider reach.
Glad is part of The Clorox Company, impacting CLX's brand portfolio.

THE COLLAB WE'VE ALL BEEN WAITING FOR: GLAD DROPS TRASH-FILLED MUSICAL NUMBER STARRING OSCAR THE GROUCH

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