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The Las Vegas Aces partner with Scripps Sports to broadcast regular season games on Vegas 34

1. Scripps Sports will broadcast all non-nationally exclusive Aces games. 2. This partnership enhances viewership opportunities for a winning team. 3. Aces sold out tickets for the 2024 season, showcasing popularity. 4. The agreement allows for the production of a dedicated weekly show. 5. Scripps Sports' affiliation could boost SSP's brand visibility significantly.

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FAQ

Why Bullish?

The agreement with the Aces enhances Scripps Sports' visibility and engagement, contributing positively to SSP's brand and potentially increasing ad revenues. Similar partnerships in the past have led to increased viewer engagement and revenue growth for media companies.

How important is it?

The partnership directly links SSP to a popular sports franchise, suggesting potential revenue increases. The visibility gained from broadcasting Aces games can attract advertisers, conveying strong potential for SSP's growth.

Why Short Term?

The immediate impact on viewership and advertising revenues can be observed in the upcoming season, as increased exposure to the Aces games is expected to yield quick financial returns, similar to past sports broadcasting agreements that led to rapid viewer growth.

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AcesKTNV
, /PRNewswire/ -- The Las Vegas Aces and Scripps Sports have signed a multiyear agreement to make Vegas 34 the official broadcast home of the 2022-2023 back-to-back WNBA champion Aces.Under the new agreement, Scripps Sports will televise all non-nationally exclusive Aces games – with distribution on cable, satellite and over-the-air television. Financial terms are not being disclosed. The Las Vegas Aces partner with Scripps Sports to broadcast regular season games on Vegas 34 Scripps Sports will air all locally broadcast Aces games on its local station Vegas 34. In addition to game broadcasts, the Aces and Vegas 34 are also partnering to produce and air "In the Paint," an award-winning weekly, 30-minute show featuring highlights, interviews and behind-the-scenes access to the 2025 Las Vegas Aces."We are beyond excited to partner with Vegas 34," said Nikki Fargas, Las Vegas Aces president. "Looking at the upward trajectory the Aces are on, winning two WNBA championships over the past three years and playing in front of sold-out crowds night after night, this partnership with Vegas 34 will allow even more fans the opportunity to watch this incredible team as we to strive for our third championship.""The Las Vegas Aces are one of the best teams in the WNBA, and their passionate fan base deserves to be able to see the Aces on the largest available broadcast platform. Scripps Sports couldn't be more thrilled to bring the exciting action of Las Vegas Aces basketball to Vegas 34 as this team pursues its third WNBA championship," said Brian Lawlor, president of Scripps Sports.Scripps also owns KTNV-TV Channel 13, the ABC affiliate in Las Vegas, which will provide a strong marketing platform for the Aces telecasts."Vegas 34 is proud to be the home of champions – as the place to turn in Las Vegas to watch the Vegas Golden Knights and now, the Aces," said John Cook, vice president and general manager of Vegas 34 and KTNV-TV.The Aces' complete local television schedule on Vegas 34 will be made available once the full WNBA national broadcast schedule is announced. The regular season begins Friday, May 16.Media contacts: Aces – Caroline Williams, 725-289-8896, [email protected]Scripps – Jim Weiss, 770-722-2142, [email protected]About the Las Vegas AcesOne of the WNBA's original franchises, the Las Vegas Aces trace their lineage to the Beehive State where they began life as the Utah Starzz. The franchise relocated to San Antonio in 2003, before moving to the Sports & Entertainment Capital of the World prior to the 2018 season. Las Vegas Raiders owner Mark Davis purchased the team in 2021, and Aces fans were rewarded with back-to-back WNBA Championships in 2022 and 2023, becoming the first WNBA team in more than two decades to repeat as champions. The 2022 team also became the first major professional sports franchise to bring a championship to the state of Nevada.In addition to the Aces success on the court, they have been equally successful in their off-court endeavors. In March 2022, the team moved into a 50,000 square foot headquarters—the first complex built solely for use by a WNBA team. In March 2024, Las Vegas became the first WNBA franchise to sell out its season ticket allotment as well as the first to sell out the entirety of the season, and the Aces are on track to pack the house for all their home games again in 2025. About Scripps SportsScripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Scripps Sports currently has partnerships with the Women's National Basketball Association, the National Women's Soccer League, the National Hockey League's Vegas Golden Knights and NHL's new Utah Hockey Team, and the NCAA's Big Sky Conference.. Scripps Sports is a division of The E.W. Scripps Company (NASDAQ: SSP), a Fortune 1000 American media company focused on creating a better-informed world.SOURCE The E.W. Scripps Company WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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