SAN FRANCISCO, April  27, 2026  (GLOBE NEWSWIRE) -- Today, The RealReal announced presales for its first book, Real Style: Dressing with Intention &amp; Expressing Yourself Through Style. Written by The RealReal&#39;s

REAL

The RealReal Debuts Real Style, a New Book Rewriting the Rules of Personal Style

The RealReal Launches Book to Enhance Brand Identity and Customer Engagement

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>SAN FRANCISCO, April  27, 2026  (GLOBE NEWSWIRE) -- Today, The RealReal announced presales for its first book, Real Style: Dressing with Intention &amp;amp; Expressing Yourself Through Style. Written by The RealReal&amp;#39;s</p>
  </section>

  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>The RealReal is set to release a new book, &#039;Real Style,&#039; on October 20, 2026, aimed at empowering readers to find their personal fashion voice. This move could strengthen brand loyalty and customer engagement, crucial for future growth.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>The RealReal announced presales for its first book, &#039;Real Style&#039;.</li><li>&#039;Real Style&#039; encourages readers to explore their personal style and instincts.</li><li>The book emphasizes a personal approach over conventional fashion norms.</li><li>Release date set for October 20, 2026, available for preorder.</li><li>The RealReal is the largest online resale luxury marketplace.</li></ul>
  </section>

  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>The RealReal (REAL)</strong>: The new book launch targets personal style market, enhancing brand engagement.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>This falls under &#039;Corporate Developments&#039; as it relates to enhancing brand identity and customer experience, key components for a retail company in the luxury segment.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>The upcoming book could enhance brand loyalty and increase customer retention.</li><li>Positive media coverage around the book could elevate overall market interest in REAL.</li><li>Sales from the book may provide additional revenue streams to support financial growth.</li><li>Consumer interest in personalized shopping experiences boosts resale market appeal.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>Book titled &#039;Real Style: Dressing with Intention &amp; Expressing Yourself Through Style&#039;.</li><li>Release date: October 20, 2026; available for preorder now.</li><li>The RealReal claims over 50 million items sold and 40 million community members.</li><li>The company focuses on authenticated resale luxury goods and sustainable fashion.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>Consider purchasing REAL shares ahead of the book launch for potential brand visibility uplift.</p>
  </section>
</section>


<link type="text/css" rel="stylesheet" href="https://www.globenewswire.com/styles/gnw_nitf.css"></link><p>SAN FRANCISCO, April  27, 2026  (GLOBE NEWSWIRE) -- Today, The RealReal announced presales for its first book, <strong><em>Real Style: Dressing with Intention &amp; Expressing Yourself Through Style</em></strong>. Written by The RealReal's Kristen Naiman, Cait Munro, and Sarah Leon; designed by Arsh Raziuddin; with contributions from Kim Hastreiter, Rachel Tashjian, Janicza Bravo, and others. The book is not a traditional style guide, but rather a guide to getting to know yourself, one that invites readers to tune out the fashion noise and tune into their own voice.</p>  <p><img alt="Real Style Cover" data-mce-style="display: block; margin-left: auto; margin-right: auto;" height="600" src="https://ml.globenewswire.com/Resource/Download/581e50ee-7814-42c0-be63-1672a526f991/real-style-cover.jpg" style="display:block; margin-left:auto; margin-right:auto;" width="420" data-dpi="96" data-caption="Book Cover, Publish Date: October 2026" data-filename="Real Style Cover.jpg"></img><br></br></p>  <p>At a time when getting dressed can feel dictated by social media, invisible algorithms, and endless microtrends, <em>Real Style</em> is proposing something radical. To take a pause and listen. To your instincts, your history, your contradictions. The result offers a fresh point of view that challenges outdated ideas about how to have style, instead offering a deeply personal approach, less a look you acquire, more a skill you build and deepen over time.</p>  <p>Featuring thought-provoking essays and interactive exercises, the book is designed to uncover what you are drawn to and why. Readers are prompted to explore their "Good Voice" versus their "Bad Voice," while experimenting with prompts that challenge style norms. It's introspective and practical: it doesn't tell you what to buy and wear, but helps you understand what feels like you.</p>  <p align="justify" style="padding-left:40px;"><em>"There are books, magazine articles, and an entire fashion and influencer industrial complex dedicated to telling you that if you acquire ‘the right things,' you will be stylish," writes Kristen Naiman, Chief Brand Officer at The RealReal, in the book's introduction. "But there is no magic capsule wardrobe—no trench coat, white button-down, or ballet flat—that shortcuts universal good style. Style is a practice. Good ideas are born from noticing.</em></p>  <p align="justify" style="padding-left:40px;"><em>Secondhand shopping offers a kind of PhD in noticing: to find what you like, you have to understand your own tastes while staying open to them evolving. Which ultimately means knowing yourself—the version of you in that day, that moment, that place."<br></br></em></p>  <p><em>Real Style</em> reframes getting dressed as an opportunity to try on different versions of yourself, with resale as a tool to allow your style to evolve as you do. It reads as an invitation: to be curious, to take risks, to get to know yourself more deeply, and to embrace the idea that the most compelling way to get dressed is the one truest to who you are or who you want to be in the world.</p>  <p><strong><em>Real Style: Dressing with Intention &amp; Expressing Yourself Through Style</em></strong><strong> is available for </strong><a href="https://www.globenewswire.com/Tracker?data=EMzCjkwmG8_Qfx7SQCs5FYZL9z32T7JbYTnrVnzsoJ6lZDb6FQ3G2AAKEZLUq1IAQ9WizxCk4GHR0h9GXLMbxNKKcqW7G11ddgtHl_z5huxy-Q8T-zycmoEGhlM98fCfbVxk0sTUQ54JjLqlW2hhXA==" rel="nofollow" target="_blank"><strong><u>preorder now</u></strong></a><strong> and will be released for sale October 20, 2026.</strong></p>  <p><strong>About The RealReal</strong><br></br>The RealReal is the world's largest online marketplace for authenticated resale luxury goods, with more than 50 million items sold and a community of over 40 million members. Our full-service consignment model—offering virtual appointments, in-home pickup, drop-off, and direct shipping—enables consumers to buy and sell luxury across fashion, fine jewelry and watches, art, and home categories with ease. The company combines a rigorous, expert-led authentication process with proprietary technology, including AI and machine learning, to power optimal pricing and processing for our members, and to help scale the business. By extending the life of millions of luxury goods, the company is leading a more circular economy while delivering a seamless experience for buyers and sellers.</p>  <p><strong>For media inquiries, please contact:</strong><br></br><a href="https://www.globenewswire.com/Tracker?data=yIRe9Lg7kofzGjyuqDdhL_NU_EcsXqY9yFMlSwec2idfgtpbgbTOy4EFX80d4KC0dE1vYAGnN-ZX210eaE-1Btnq5CW5N3QM8At8ePwCGYc=" rel="nofollow" target="_blank"><strong><u>pr@therealreal.com</u></strong></a></p>  <p>A photo accompanying this announcement is available at <a href="https://www.globenewswire.com/Tracker?data=QYZywnt8cJVjikpRKGWy0wd-LVH8QKnMqlA4w8hOskPolMIODZ-3tSAEpXtKmRYu8V_D0K7kH5TdIuwtGFMPacnsSLe7DSQebnEEG_IgpJ48y3bexCrqVfOfLtctA9ZOgFbO1VjkqVb4Jozpi-NiTNzY3k9FsmflsVh4XSFU0vvI_YnG9-MsuXxA_--SGvjakFaE9K7BvRvBw-Tnb-b4gBSH3dtOjA4xJjR8QbAQLUM6o1KpXlRB_izUG4XvJreG7ILMQYp2gwlPNpLsNf3L_A==" rel="nofollow" target="_blank">https://www.globenewswire.com/NewsRoom/AttachmentNg/581e50ee-7814-42c0-be63-1672a526f991</a></p> <img alt="" class="__GNW8366DE3E__IMG" src="https://www.globenewswire.com/newsroom/ti?nf=OTcwNzU4MSM3NTU1NDczIzIxODM4NjM="></img> <br></br><img alt="" src="https://ml.globenewswire.com/media/N2MwZTE4ZDQtOGI3My00MzRkLThjN2UtZjVhNGEwMDczNWQ3LTExOTU0MjEtMjAyNi0wNC0yNy1lbg==/tiny/The-RealReal.png" referrerpolicy="no-referrer-when-downgrade"></img><p><a href="https://www.globenewswire.com/NewsRoom/AttachmentNg/7095c167-5ff3-4212-9af3-cb3aa2e909c5"><img src="https://ml.globenewswire.com/media/7095c167-5ff3-4212-9af3-cb3aa2e909c5/small/trr-logo-jpg.jpg" border="0" width="150" height="150" alt="Primary Logo"></img></a></p>

The RealReal is set to release a new book, 'Real Style,' on October 20, 2026, aimed at empowering readers to find their personal fashion voice. This move could strengthen brand loyalty and customer engagement, crucial for future growth.

The RealReal Debuts Real Style, a New Book Rewriting the Rules of Personal Style

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

Corporate Developments

Related News