Redesigned platform helps local service businesses get found, win more customers, and grow revenueThryv® (NASDAQ:THRY) today announced the launch of its new AI-native growth platform purpose-built for local service

Redesigned platform helps local service businesses get found, win more customers, and grow revenueThryv&#xAE; (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/THRY">THRY</a>) today announced the launch of its new <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.thryv.com&amp;esheet=54582539&amp;newsitemid=20260804268074&amp;lan=en-US&amp;anchor=AI-native+growth+platform&amp;index=1&amp;md5=2f200e5f7fd74165182b205e66ab7453" shape="rect">AI-native growth platform</a> purpose-built for local service businesses. Combining AI software with the option to get marketing assistance from Thryv experts, the redesigned platform helps small businesses address today’s biggest growth problems: getting found online, identifying their highest value leads and understanding which marketing investments are driving revenue.This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260804268074/en/" rel="nofollow">https://www.businesswire.com/news/home/20260804268074/en/</a><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260804268074/en/2866777/4/TGP_A.jpg" alt="With the new Thryv platform, small businesses show up where their customers are searching, from Google and AI search engines to maps, directories and social media. A Digital Marketing Score, combined with AI-powered websites and AI-powered social posts, elevates brand visibility."></img>With the new Thryv platform, small businesses show up where their customers are searching, from Google and AI search engines to maps, directories and social media. A Digital Marketing Score, combined with AI-powered websites and AI-powered social posts, elevates brand visibility.</div>This launch marks the most significant milestone in Thryv’s transformation from a directory and marketing services company into an AI-native SaaS platform serving more than 100,000 small businesses globally.What the Thryv Growth PlatformTM DoesWith AI powering the functionality, the platform helps local service businesses:<ol xmlns="http://www.w3.org/1999/xhtml" class="bwlistdecimal"><li xmlns="http://www.w3.org/1999/xhtml">Get Found: Show up where customers are searching — from Google and AI search engines to maps, directories and social media. A Digital Marketing Score, combined with AI-powered websites and AI-powered social posts, elevates brand visibility.</li><li xmlns="http://www.w3.org/1999/xhtml">Grow with Boosts: Reach more of the right customers and focus on the leads most likely to buy, with campaigns managed by Thryv experts and AI that improves ROI over time.</li><li xmlns="http://www.w3.org/1999/xhtml">Invest Smarter: See exactly which campaigns are driving revenue, so every marketing dollar works harder. AI Lead Insights&#x2122; provide intent scoring, conversation summaries and recommended actions for high-intent leads.</li></ol>New CRM IntegrationsThryv can now integrate with leading field service management (FSM) platforms that service businesses are using, including Jobber, creating a consistent flow of AI-driven leads directly into existing workflows.Early Results&#x2A;Early customer results show the platform’s impact. Businesses using AI Lead Insights generate 40 percent more revenue per client and convert leads at 1.5 times the rate of non-scored leads. A free 30-day trial is available.Mordechai Phelps, owner of Mr. Mini Split in Hudson Valley, New York, notes the impressive impact Thryv has had on his revenue, customer reviews and time savings."At Mr. Mini Split we generated $600,000 of gross revenue from March 1, 2026, to June 1, 2026, a 400% increase over the same period last year. We went from three or four jobs a month to about five or six jobs a week, all within three weeks of signing up with Thryv. I&#39;ve literally doubled my reviews, from 30 to 60, and maintained a 5-star rating. Not to mention, I&#39;m saving at least an hour and a half every single day. It&#39;s like having an office assistant, without having to pay for one."Delivering measurable growth"Small businesses want more than marketing tools. They want to know they’re investing in the right opportunities and getting measurable results," said Grant Freeman, president of Thryv. "We redesigned our platform to combine AI revenue insights, expert marketing support and CRM integrations all in one connected platform. With Thryv Growth Platform, businesses benefit from an AI-optimized online presence, a flow of qualified leads, and timely insights into which campaigns are driving revenue. This new platform embodies our mission to give businesses a smarter way to grow."As AI reshapes how consumers discover businesses online, Thryv is putting the AI-powered marketing tools and expertise once reserved for big brands within reach of every local business owner.About ThryvThryv (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/THRY">THRY</a>) is an AI-native growth platform that helps small businesses (SMBs) get discovered online, identify their best customer leads, and grow revenue faster with ROI insights. Platform features include AI-powered websites, AI Lead Insights&#x2122;, and integrations with the CRMs service businesses are already using. Thryv makes growth-focused software accessible to the plumber, salon owner, contractor, lawyer, accountant and more. Approximately 100,000 businesses globally use Thryv software to get found, win customers, and invest smarter. For more information, visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.thryv.com&amp;esheet=54582539&amp;newsitemid=20260804268074&amp;lan=en-US&amp;anchor=www.thryv.com&amp;index=2&amp;md5=10b47488943f8e1cea69e52e4ef4a178" shape="rect">www.thryv.com</a>.&#x2A;Source: Thryv platform data, based on an internal Thryv analysis of approximately 6,000 potential customers active in the Thryv Marketing Center and Thryv Business Center systems between Jan. 1 to April 22, 2026. Leads generated through Thryv Marketing Center (paid and organic lead sources) were traced to revenue recorded in Thryv Business Center. AI scoring performance is compared against non-AI-scored leads within the same dataset.<img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260804268074r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img>View source version on businesswire.com: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260804268074/en/" rel="nofollow">https://www.businesswire.com/news/home/20260804268074/en/</a>Media Contact: Julie Murphy Thryv, Inc. 617.967.5426 <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:julie.murphy@thryv.com" shape="rect">julie.murphy@thryv.com</a>Investor Contact: Cameron Lessard Thryv, Inc. <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:cameron.lessard@thryv.com" shape="rect">cameron.lessard@thryv.com</a>

THRY

Thryv Launches AI-Native Growth Platform for Small Businesses

Thryv launches AI-Native Growth Platform to boost SMB revenue



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Thryv Holdings, Inc.

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Partnership will leverage complementary customer relationships, industry network and marketing initiatives to drive new customer growth


Thryv® (NASDAQ:THRY), provider of an AI-native growth platform and Ooma, Inc.

Thryv and Ooma Announce Co-Marketing Agreement Targeting Small Businesses

Collaboration to bring together digital presence, commerce, bookings, marketing and payments capabilities for service-based SMBsThryv Holdings, Inc. (NASDAQ:THRY), the AI-native global growth platform for small

Thryv and Wix Announce Intent to Form Strategic Partnership to Power SMB Growth with Unified Commerce, Payments and Website Solutions

<section class="insight" data-version="1">
 <section data-block="information">
 <h3>Information</h3>
 Redesigned platform helps local service businesses get found, win more customers, and grow revenueThryv® (NASDAQ:THRY) today announced the launch of its new AI-native growth platform purpose-built for local service
 </section>

 <section data-block="ai-summary-paragraph">
 <h3>AI Summary</h3>
 Thryv unveiled an AI-native Growth Platform for local service SMBs to improve online discovery, lead quality, and ROI insights. Early data show AI Lead Insights raise revenue per client by 40% and lift lead conversions by 1.5x. With CRM and FSM integrations, the platform aims to accelerate adoption among the estimated 100,000 SMBs on THRY&#039;s platform.
 </section>

 <section data-block="ai-summary-bullets">
 <h3>Key Points</h3>
 <ul><li>Thryv launches AI-native Growth Platform for local service SMBs; includes AI tools and marketing help.</li><li>Early results show 40% more revenue per client; lead conversions up 1.5x.</li><li>Platform adds CRM integrations; new FSM link with Jobber enhances workflows.</li><li>100,000+ SMBs served; internal study tracks ~6,000 potential customers.</li></ul>
 </section>

 <section data-block="companies-mentioned">
 <h3>Companies Mentioned</h3>
 <ul><li>Thryv, Inc. (THRY): AI-native Growth Platform launch; primary beneficiary to revenue growth and ARR.</li><li>Jobber (private) (PRIVATE): FSM integration expands workflow; potential channel for AI-driven leads.</li></ul>
 </section>

 <section data-block="category">
 <h3>Corporate Developments</h3>
 Industry news about a strategic product launch; THRY is transitioning to an AI-native SaaS platform aiming to boost SMB growth and monetization.
 </section>

 <section data-block="market-moving">
 <h3>Market-Moving</h3>
 <ul><li>AI Growth Platform launch could extend SMB customer acquisition and upsell, expanding ARR.</li><li>40% higher revenue per client and 1.5x lead conversion cited; scalable if trends persist.</li><li>New FSM integration with Jobber broadens THRY&#039;s SMB addressable market.</li><li>No formal financial guidance yet; sentiment hinges on sustained adoption.</li></ul>
 </section>

 <section data-block="key-facts">
 <h3>Key Facts</h3>
 <ul><li>Date of release: Aug 4, 2026.</li><li>100,000+ SMBs served globally.</li><li>AI Lead Insights: 40% more revenue per client; 1.5x lead conversion.</li><li>Mr. Mini Split case: $600k gross revenue Mar 1–Jun 1, 2026; 400% YoY increase.</li><li>Internal analysis: ~6,000 potential customers Jan 1–Apr 22, 2026.</li></ul>
 </section>

 <section data-block="trading-thesis">
 <h3>Trading Thesis</h3>
 If adoption accelerates, THRY could see accelerating revenue growth and higher ARR over the next 2–4 quarters.
 </section>
</section>


Redesigned platform helps local service businesses get found, win more customers, and grow revenueThryv&#xAE; (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/THRY">THRY</a>) today announced the launch of its new <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.thryv.com&amp;esheet=54582539&amp;newsitemid=20260804268074&amp;lan=en-US&amp;anchor=AI-native+growth+platform&amp;index=1&amp;md5=2f200e5f7fd74165182b205e66ab7453" shape="rect">AI-native growth platform</a> purpose-built for local service businesses. Combining AI software with the option to get marketing assistance from Thryv experts, the redesigned platform helps small businesses address today’s biggest growth problems: getting found online, identifying their highest value leads and understanding which marketing investments are driving revenue.This press release features multimedia. View the full release here: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260804268074/en/" rel="nofollow">https://www.businesswire.com/news/home/20260804268074/en/</a><div xmlns="http://www.w3.org/1999/xhtml" id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"><img xmlns="http://www.w3.org/1999/xhtml" src="https://mms.businesswire.com/media/20260804268074/en/2866777/4/TGP_A.jpg" alt="With the new Thryv platform, small businesses show up where their customers are searching, from Google and AI search engines to maps, directories and social media. A Digital Marketing Score, combined with AI-powered websites and AI-powered social posts, elevates brand visibility."></img>With the new Thryv platform, small businesses show up where their customers are searching, from Google and AI search engines to maps, directories and social media. A Digital Marketing Score, combined with AI-powered websites and AI-powered social posts, elevates brand visibility.</div>This launch marks the most significant milestone in Thryv’s transformation from a directory and marketing services company into an AI-native SaaS platform serving more than 100,000 small businesses globally.What the Thryv Growth PlatformTM DoesWith AI powering the functionality, the platform helps local service businesses:<ol xmlns="http://www.w3.org/1999/xhtml" class="bwlistdecimal"><li xmlns="http://www.w3.org/1999/xhtml">Get Found: Show up where customers are searching — from Google and AI search engines to maps, directories and social media. A Digital Marketing Score, combined with AI-powered websites and AI-powered social posts, elevates brand visibility.</li><li xmlns="http://www.w3.org/1999/xhtml">Grow with Boosts: Reach more of the right customers and focus on the leads most likely to buy, with campaigns managed by Thryv experts and AI that improves ROI over time.</li><li xmlns="http://www.w3.org/1999/xhtml">Invest Smarter: See exactly which campaigns are driving revenue, so every marketing dollar works harder. AI Lead Insights&#x2122; provide intent scoring, conversation summaries and recommended actions for high-intent leads.</li></ol>New CRM IntegrationsThryv can now integrate with leading field service management (FSM) platforms that service businesses are using, including Jobber, creating a consistent flow of AI-driven leads directly into existing workflows.Early Results&#x2A;Early customer results show the platform’s impact. Businesses using AI Lead Insights generate 40 percent more revenue per client and convert leads at 1.5 times the rate of non-scored leads. A free 30-day trial is available.Mordechai Phelps, owner of Mr. Mini Split in Hudson Valley, New York, notes the impressive impact Thryv has had on his revenue, customer reviews and time savings."At Mr. Mini Split we generated $600,000 of gross revenue from March 1, 2026, to June 1, 2026, a 400% increase over the same period last year. We went from three or four jobs a month to about five or six jobs a week, all within three weeks of signing up with Thryv. I&#39;ve literally doubled my reviews, from 30 to 60, and maintained a 5-star rating. Not to mention, I&#39;m saving at least an hour and a half every single day. It&#39;s like having an office assistant, without having to pay for one."Delivering measurable growth"Small businesses want more than marketing tools. They want to know they’re investing in the right opportunities and getting measurable results," said Grant Freeman, president of Thryv. "We redesigned our platform to combine AI revenue insights, expert marketing support and CRM integrations all in one connected platform. With Thryv Growth Platform, businesses benefit from an AI-optimized online presence, a flow of qualified leads, and timely insights into which campaigns are driving revenue. This new platform embodies our mission to give businesses a smarter way to grow."As AI reshapes how consumers discover businesses online, Thryv is putting the AI-powered marketing tools and expertise once reserved for big brands within reach of every local business owner.About ThryvThryv (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/THRY">THRY</a>) is an AI-native growth platform that helps small businesses (SMBs) get discovered online, identify their best customer leads, and grow revenue faster with ROI insights. Platform features include AI-powered websites, AI Lead Insights&#x2122;, and integrations with the CRMs service businesses are already using. Thryv makes growth-focused software accessible to the plumber, salon owner, contractor, lawyer, accountant and more. Approximately 100,000 businesses globally use Thryv software to get found, win customers, and invest smarter. For more information, visit <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.thryv.com&amp;esheet=54582539&amp;newsitemid=20260804268074&amp;lan=en-US&amp;anchor=www.thryv.com&amp;index=2&amp;md5=10b47488943f8e1cea69e52e4ef4a178" shape="rect">www.thryv.com</a>.&#x2A;Source: Thryv platform data, based on an internal Thryv analysis of approximately 6,000 potential customers active in the Thryv Marketing Center and Thryv Business Center systems between Jan. 1 to April 22, 2026. Leads generated through Thryv Marketing Center (paid and organic lead sources) were traced to revenue recorded in Thryv Business Center. AI scoring performance is compared against non-AI-scored leads within the same dataset.<img xmlns="http://www.w3.org/1999/xhtml" alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260804268074r1&amp;sid=benz2&amp;distro=nx&amp;lang=en" style="width:0;height:0"></img>View source version on businesswire.com: <a xmlns="http://www.w3.org/1999/xhtml" href="https://www.businesswire.com/news/home/20260804268074/en/" rel="nofollow">https://www.businesswire.com/news/home/20260804268074/en/</a>Media Contact: Julie Murphy Thryv, Inc. 617.967.5426 <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:julie.murphy@thryv.com" shape="rect">julie.murphy@thryv.com</a>Investor Contact: Cameron Lessard Thryv, Inc. <a xmlns="http://www.w3.org/1999/xhtml" rel="nofollow" href="mailto:cameron.lessard@thryv.com" shape="rect">cameron.lessard@thryv.com</a>

Thryv unveiled an AI-native Growth Platform for local service SMBs to improve online discovery, lead quality, and ROI insights. Early data show AI Lead Insights raise revenue per client by 40% and lift lead conversions by 1.5x. With CRM and FSM integrations, the platform aims to accelerate adoption among the estimated 100,000 SMBs on THRY's platform.

News insight

Thryv Launches AI-Native Growth Platform for Small Businesses

AI summary

Sentiment rationale

Key facts

Corporate Developments