New analog and embedded processing technologies from TI enable automakers to deliver smarter, safer and more connected driving experiences across their entire vehicle fleet News highlights: TI's newest family of
Original sourceTexas Instruments has unveiled new automotive semiconductors that focus on enhancing safety and autonomy in vehicles. The TDA5 SoC family supports advanced AI processing, while the new radar transceiver simplifies designs, contributing to the broader shift towards autonomous vehicles in the automotive industry.
Invest in TXN as it leads advancements in automotive semiconductors, driving future demand.
The introduction of new semiconductor technologies by TI signifies a pivotal advancement in the automotive sector, particularly in enhancing vehicle autonomy and safety features, placing the company at the forefront of automotive innovation.
TXN's ongoing innovation in high-performance semiconductors aligns with the rising demand for AI-driven automotive technologies, a sector expected to grow significantly. Historically, similar announcements have positively influenced humancentric technology stocks, indicating a potential upward price movement.
Significant technological advancements reported by TI show potential for long-term market share and revenue growth from the burgeoning automotive sector, driving importance for investors.
The adoption of TI's products in the automotive industry will result in long-term demand growth as manufacturers increasingly shift toward autonomous systems. This trend is backed by a transition seen in previous technologies that took years to fully integrate into production models.
New analog and embedded processing technologies from TI enable automakers to deliver smarter, safer and more connected driving experiences across their entire vehicle fleet
News highlights:
DALLAS, Jan. 5, 2026 /PRNewswire/ -- Texas Instruments (TI) (NASDAQ:TXN) today introduced new automotive semiconductors and development resources to enhance safety and autonomy across vehicle models. TI's scalable TDA5 high-performance computing system-on-a-chip (SoC) family offers power- and safety-optimized processing and edge artificial intelligence (AI) that supports up to Society of Automotive Engineers Level 3 vehicle autonomy. TI also unveiled the AWR2188, a single-chip, eight-by-eight 4D imaging radar transceiver, to help engineers simplify high resolution radar systems. These devices, alongside the DP83TD555J-Q1 10BASE-T1S Ethernet physical layer (PHY), join TI's broader automotive portfolio for next-generation advanced driver assistance systems (ADAS) and software-defined vehicles (SDVs). TI is debuting these products at CES 2026, Jan. 6-9, in Las Vegas, Nevada.
For more information, see ti.com/TDA54-Q1, ti.com/AWR2188 and ti.com/DP83TD555J-Q1.
"The automotive industry is moving toward a future where driving doesn't require hands on the wheel," said Mark Ng, director of automotive systems at TI. "Semiconductors are at the heart of bringing this vision of safer, smarter and more autonomous driving experiences to every vehicle. From detection and communication to decision-making, engineers can use TI's end-to-end system offering to innovate what's next in automotive."
High-performance compute SoCs enable safe, scalable AI across vehicle models
To enhance safety and autonomy in next-generation vehicles, automakers are adopting central computing systems that support AI and sensor fusion for real-time decision-making. Designed for high-performance computing, TI's TDA5 SoC family offers edge AI acceleration from 10 trillion operations per second (TOPS) to 1200 TOPS with power efficiency beyond 24 TOPS/W. This scalability, enabled by their chiplet-ready design with Universal Chiplet Interconnect Express interface technology, allows designers to implement different feature sets and support up to Level 3 autonomous driving using a single portfolio. Building on over two decades of experience in automotive processing, the family expands the performance of TI's existing portfolio to enable automakers to centralize their computing architectures and process advanced AI models.
By integrating the latest generation of TI's C7™ neural processing unit (NPU), TDA5 SoCs provide up to 12 times the AI computing of previous generations with similar power consumption, eliminating the need for costly thermal solutions. This performance supports billions of parameters within language models and transformer networks, increasing in-vehicle intelligence while maintaining cross-domain functionality. The family features the latest Arm® Cortex®-A720AE cores, allowing automakers to integrate more safety, security and computing applications.
TDA5 SoCs reduce system complexity and costs by supporting cross-domain fusion of ADAS, in-vehicle infotainment and gateway systems within a single chip. Their safety-first architecture further simplifies systems by helping automakers meet Automotive Safety Integrity Level D safety standards without external components.
To simplify complex vehicle software management, TI is partnering with Synopsys to provide a Virtualizer™ development kit for TDA5 SoCs. The kit's digital twin capabilities help engineers accelerate time-to-market for their SDVs by up to 12 months.
To learn more, read the technical article, "Why scalable high-performance SoCs are the future of autonomous vehicles."
Single-chip, eight-by-eight radar transceiver achieves earlier, more accurate detection
With enhanced perception and reliability in any weather condition, radar is a fundamental technology for sophisticated ADAS and greater vehicle autonomy. Designed to meet global market needs, TI's AWR2188 4D imaging radar transceiver integrates eight transmitters and eight receivers into a single launch-on-package chip. This integration simplifies higher-resolution radar systems because eight-by-eight configurations do not require cascading, while scaling up to higher channel counts requires fewer devices. The transceiver supports both satellite and edge architectures, offering automakers the flexibility to simplify and accelerate the global deployment of ADAS features across entry-level to premium vehicles.
The AWR2188 features enhanced analog-to-digital converter data processing and a radar chirp signal slope engine, both supporting 30% faster performance than currently available solutions. This level of performance powers advanced radar use cases such as detecting lost cargo, distinguishing between closely positioned vehicles and identifying objects in high-dynamic-range scenarios. The transceiver can detect objects with greater accuracy at distances >350m, altogether enabling safer, more autonomous driving.
To learn more, read the technical article, "Achieving 4D radar imaging with a single-chip, 8-by-8 cascadable transceiver."
10BASE-T1S technology extends Ethernet to vehicle edge nodes
The acceleration toward SDVs and higher levels of autonomy is prompting a fundamental shift in subsystem architectures. Ethernet is an important enabler for this evolution, as it allows systems to collect and transmit more data across vehicle zones in real time through a simple, unified network architecture. TI's new DP83TD555J-Q1 10BASE-T1S Ethernet Serial Peripheral Interface PHY with an integrated media access controller offers nanosecond time synchronization, industry-leading reliability and Power over Data Line capabilities. These features enable engineers to extend high-performance Ethernet to vehicle edge nodes while reducing cable design complexity and costs.
With TI's end-to-end system offering, which includes technologies for advanced sensing, reliable in-vehicle networking and efficient AI processing, automakers can develop systems that improve safety and automation levels across different vehicle models.
To learn more, read the company blog, "The semiconductor technology shaping the autonomous driving experience."
TI at CES 2026
In the Las Vegas Convention Center North Hall, meeting room No. N115, TI will showcase how innovation across its analog and embedded processing portfolios is reshaping what's next in how people move, live and work. Demonstrations include advancements in vehicle technology and advanced mobility, smart homes and digital health, energy infrastructure, robotics, and data centers. See ti.com/CES.
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About Texas Instruments
Texas Instruments Incorporated (NASDAQ:TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, personal electronics, enterprise systems and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.
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