Tilray Brands Expands Offerings for Mindful Drinking with New Dry January Collection
NEW YORK, Jan. 06, 2026 (GLOBE NEWSWIRE) -- Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a prominent player in the global lifestyle and consumer packaged goods sectors, is revolutionizing mindful drinking. The company has unveiled a unique collection of beverages that fuses craftsmanship, creativity, and functionality, aimed at satisfying the growing demand for flavorful and sophisticated non-alcoholic options as part of the sober curious movement.
Introducing the Dry January Collection
Tilray's innovative Dry January lineup features a range of products designed to enhance social experiences without the alcohol. The collection includes:
- Happy Flower: Sparkling THC cocktails infused with hemp-derived Delta-9 THC for a relaxing vibe.
- Fizzy Jane’s: THC seltzers featuring bright, refreshing flavors that provide a crisp and calming twist.
- Mock One: Premium zero-proof spirits that imitate the complexity of award-winning whiskey, tequila, rum, and gin from Breckenridge Distillery.
- Runner’s High: Non-alcoholic beer crafted for active lifestyles, promoting wellness-focused refreshment.
- Montauk Brewing: Offers two non-alcoholic craft brews, including a bright N.A. IPA and a clean, crisp N.A. Golden brew.
- 10 Barrel Brewing: Features NA Apocalypse IPA, presenting the classic flavor profile of pine, citrus, and tropical notes without the alcohol.
The Shift Toward Mindful Drinking
Tilray's commitment to mindful drinking aligns with a broader trend observed in the market. Notably, non-alcoholic beer sales surged by over 20% last year, reflecting a shift in consumer preferences towards healthier and functional beverage alternatives. As more individuals seek enjoyable options during Dry January and beyond, Tilray is at the forefront of this evolution, ensuring that moderation does not sacrifice indulgence.
Consumers can find Tilray’s assorted non-alcoholic and hemp-derived THC beverages available online and at select retailers across the nation.
About Tilray Brands
Tilray Brands, Inc. ("Tilray") (Nasdaq: TLRY; TSX: TLRY) operates as a leading global lifestyle and consumer packaged goods company. With a presence in Canada, the United States, Europe, Australia, and Latin America, Tilray serves as a transformative force in the cannabis, beverage, wellness, and entertainment sectors. The company's mission is to create inspiring products that elevate lives and deliver memorable experiences.
Tilray manages a diverse portfolio of over 40 brands in more than 20 countries, encompassing premium cannabis offerings, hemp-based food products, and innovative craft beverages. For more insights into Tilray's mission to connect people through thoughtful consumption, visit Tilray.com and follow on social platforms @Tilray.
Forward-Looking Statements
This communication contains statements that may be deemed "forward-looking statements" under Canadian and U.S. securities laws. These statements may relate to future forecasts, potential developments, and expectations regarding business operations, which may differ significantly due to various factors and uncertainties. For further details on risks associated with forward-looking statements, please refer to the latest annual information form and the Annual Report on Form 10-K filed with the SEC.
For further information, media inquiries can be directed to news@tilray.com and investor-related questions to investors@tilray.com.