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TNL Mediagene Announces Conclusion of GIZMART's Debut Project "Keychron Nape Pro," Surpassing ¥300 Million in GMV

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– GIZMART's first project concludes with over ¥300 million in GMV, validating the monetization and s...

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GIZMART's first project exceeded ¥300 million in GMV. Sustained momentum achieved ¥100 million in GMV within 12 hours. Live commerce and editorial engagement boosted user trust and conversions. Future GIZMART projects will leverage editorial insights for new product categories. The company anticipates significant growth based on initial project success.

Sentiment Rationale

Surpassing ¥300 million in GMV indicates strong market acceptance and potential for future projects, similar to previous successes seen in tech-driven e-commerce platforms like Shopify.

Trading Thesis

The project's success lays a foundation for future expansion, akin to how successful product launches have driven long-term growth for competitors in digital commerce.

Market-Moving

  • GIZMART's first project exceeded ¥300 million in GMV.
  • Sustained momentum achieved ¥100 million in GMV within 12 hours.
  • Live commerce and editorial engagement boosted user trust and conversions.

Key Facts

  • GIZMART's first project exceeded ¥300 million in GMV.
  • Sustained momentum achieved ¥100 million in GMV within 12 hours.
  • Live commerce and editorial engagement boosted user trust and conversions.
  • Future GIZMART projects will leverage editorial insights for new product categories.
  • The company anticipates significant growth based on initial project success.

Companies Mentioned

  • SHOP (SHOP)
  • AMZN (AMZN)
  • EBAY (EBAY)

Corporate Developments

The significant GMV indicates a robust initial project, enhancing investor confidence and potential price appreciation.

TNL Mediagene's GIZMART Exceeds ¥300 Million in GMV with Keychron Nape Pro

TNL Mediagene (Nasdaq: TNMG), a Tokyo-based next-generation digital media and data group, recently announced the successful conclusion of its crowdfunding campaign for the Keychron Nape Pro, marking a significant milestone for its digital media-commerce platform, GIZMART. Launched on November 20, 2025, this initiative recorded gross merchandise value (GMV) surpassing ¥300 million by the end of the campaign on December 31, 2025.

Strong Start and Sustained Demand

The Keychron Nape Pro campaign witnessed impressive traction right from its launch, achieving ¥100 million in GMV within the first 12 hours. By the campaign's conclusion, it had attracted 23,602 purchasers, amassing a total GMV of ¥301,388,103.

This project exemplifies TNL Mediagene's capability to monetize its digital media-commerce strategy through collaborative initiatives. Developed in conjunction with Keychron, a recognized brand in the global keyboard and peripheral device market, the Keychron Nape Pro product stemmed from the imaginative "Nape" project, initiated by Koichiro Amito of Gizmodo Japan's editorial team.

Innovative Approach to Digital Commerce

GIZMART represents TNL Mediagene’s commitment to combining editorial insight with product development. This platform not only serves as a marketplace but also positions media as co-creators involved in translating user insights into tangible products.

Throughout the campaign, TNL Mediagene leveraged live commerce initiatives, featuring live-streamed product presentations by editorial staff. This engagement approach facilitated real-time user interactions, providing valuable context regarding product development and reinforcing trust during the purchase process.

Future Plans for GIZMART

Motoko Imada, Co-Founder & President of TNL Mediagene, stated, “The conclusion of the Nape Pro campaign, with crowdfunding exceeding ¥300 million, illustrates the potential of a media-driven commerce model that builds on editorial insights. This initiative allowed us to explore innovative commerce approaches while engaging directly with users.”

Looking ahead, TNL Mediagene plans to expand GIZMART in 2026 by applying the same editorial-led development model to new product categories. This strategy aims to enhance user needs identification and foster collaboration with creators and industry partners.

About GIZMART and TNL Mediagene

GIZMART, operated by Gizmodo Japan under TNL Mediagene, is a media-curated e-commerce platform that harnesses over a decade of product review experience. This approach ensures trusted editorial selections, transparent evaluations, and high-quality products direct to consumers.

TNL Mediagene, formed through the merger of Taiwan’s The News Lens Co. and Japan’s Mediagene Inc., represents a leading force in digital media in Asia, covering diverse topics from news to technology. The company employs approximately 500 staff across Asia, including offices in Japan, Taiwan, and Hong Kong.

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