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TomTom and Amazon Elevate In-Vehicle Experience with Agentic Integration of TomTom Navigation and Alexa Custom Assistant

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LAS VEGAS, Jan. 06, 2026 (GLOBE NEWSWIRE) -- TomTom (TOM2), the specialist in mapping and location t...

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AI Summary

Amazon has announced a partnership with TomTom to integrate advanced in-car navigation with its Alexa Custom Assistant. This collaboration aims to enhance driver interactions through natural language processing and provides automakers a streamlined solution for implementing sophisticated voice-enabled navigation systems.

Trading Thesis

The integration with TomTom enhances Amazon's positioning in AI applications for automotive markets.

Market-Moving

  • Amazon's investment in automotive AI could attract new partnerships and revenue streams.
  • Customer demand for advanced navigation solutions may increase, benefiting Amazon's ecosystem.
  • The partnership may pressure competitors to enhance their automotive AI offerings.

Key Facts

  • TomTom is a leader in mapping and location technology.
  • The Alexa Custom Assistant allows for a personalized driving experience.
  • The integration focuses on reducing driver distraction.
  • The solution enhances search capabilities for EV charging stations.

Companies Mentioned

  • TomTom (TOM2): A key partner providing mapping technology for Amazon's navigation enhancements.

Corporate Developments

This collaboration falls within advancements in automotive technology, leveraging AI to enhance user experience. As the market evolves, companies like Amazon could gain a competitive edge through innovative integrations.

FAQ

Why Bullish?

The collaboration strengthens Amazon's technological lead in automotive AI, a growing market. Historical integrations of voice technology in vehicles have boosted user engagement and adoption rates.

How important is it?

The importance score reflects the significant long-term potential for growth in the automotive AI sector, where Amazon is establishing a competitive advantage.

Why Long Term?

The technology developed could lead to sustained partnerships and integrated products in the evolving automotive landscape, echoing past trends of software integration in vehicles.

Related Companies

TSLAGOOGL

TomTom and Amazon Unveil Advanced In-Vehicle Navigation System

LAS VEGAS, Jan. 6, 2026 (GLOBE NEWSWIRE) — In a groundbreaking development in the automotive industry, TomTom (TOM2) has partnered with Amazon (AMZN) to integrate its Automotive Navigation Application with the Alexa Custom Assistant. This collaboration marks a significant milestone in revolutionizing the in-vehicle navigation experience through advanced AI technology, enhancing driver interaction and safety.

Innovative Features of the TomTom and Alexa Integration

The newly developed navigation system goes beyond conventional voice commands, utilizing the Alexa+ architecture to facilitate natural and intuitive conversations. This integration enables:

  • Complex waypoint manipulation through natural language.
  • Seamless addition, removal, or swapping of trip stops with a single request.
  • Context-aware information sharing regarding EV charging stations along the route.

According to Manuela Locarno Ajayi, SVP for Product Engineering at TomTom, “We are proud to collaborate with Amazon and redefine the future of in-car navigation, reducing driver distraction and enhancing the overall driving experience.” This innovative solution aims to create a more conversational and personalized driving experience.

Benefits for Automakers and Drivers

The integration of TomTom’s navigation technology with the Alexa Custom Assistant offers automakers a quicker method to implement sophisticated voice-enabled navigation systems in their vehicles. Anes Hodžić, Vice President of Amazon Smart Vehicles, stated, “Drivers want their car to understand them naturally and to handle complex requests easily.” Through collaboration with leading mapping technology providers like TomTom, Amazon seeks to expand the reach of its Alexa Custom Assistant to more automotive manufacturers.

Immediate Availability and Demonstrations

This advanced navigation solution is now available for automakers looking to enhance their in-vehicle systems. Interested parties can witness live demonstrations of this cutting-edge technology at TomTom’s booth at CES 2026 (West Hall, booth W311–312).

About TomTom

TomTom is a pioneer in mapping and location technology, gathering data from billions of sources and communities. The company provides comprehensive location data solutions that empower drivers, automakers, businesses, and developers to innovate within the mobility sector. Their offerings include application-ready maps, routing services, real-time traffic updates, APIs, and SDKs, shaping the future of transportation.

For more information, visit www.tomtom.com.

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