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Tractor Supply and Miranda Lambert's MuttNation Foundation Kick Off Third Annual “Relief for Rescues” Fundraiser

1. Tractor Supply partners with MuttNation for annual Relief for Rescues fundraising event. 2. Over $1 million raised for disaster-affected shelter animals since 2023. 3. Currently aiding Southern California shelters impacted by wildfires. 4. During checkout, customers can donate from January 12 to 22. 5. Collaboration with Miranda Lambert since 2019 strengthens corporate social responsibility.

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FAQ

Why Bullish?

The fundraising event enhances brand reputation, potentially increasing customer loyalty and sales. Previous collaborations have positively impacted customer sentiment.

How important is it?

The initiative reflects Tractor Supply's commitment to community welfare, which influences consumer choices. Increased visibility through celebrity involvement further boosts relevance.

Why Long Term?

Sustained community engagement can lead to long-term relationship-building with customers. Past examples demonstrate corporate philanthropy attracts more consumers over time.

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MUTTTSCO
BRENTWOOD, Tenn.--(BUSINESS WIRE)--Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, in partnership with three-time GRAMMY winner Miranda Lambert’s MuttNation Foundation, announced today the return of the annual Relief for Rescues fundraising event. The Relief for Rescues Fund provides financial support for shelter animals impacted by disasters such as floods, fires, hurricanes and tornadoes. From January 12 through 22, customers can donate to the Relief for Rescues Fund during checkout at any Tractor Supply store location, online at TractorSupply.com or via the Tractor Supply mobile app. Launched in 2023, the Fund has raised over $1 million and has already allocated over $600,000 to support shelter animals impacted by natural disasters. “At Tractor Supply, we’re passionate about animals and dedicated to supporting them however we can,” said Kimberley Gardiner, Tractor Supply’s chief marketing officer. “Natural disasters often leave more pets without homes and put extra pressure on shelters. That’s where the Relief for Rescues Fund comes in—it allows us to quickly provide financial support and help ease that strain. We’re incredibly proud of what we’ve accomplished so far with Miranda, MuttNation, our amazing Team Members and our customers. This year, we’re excited to keep that momentum going and make an even bigger impact together.” The fund is actively supporting the Southern California region currently impacted by ongoing wildfires and recently deployed $250,000 to provide critical assistance to 31 animal shelters and organizations across multiple states in the wake of Hurricanes Helene and Milton. The money distributed helped animal rescues access more efficient emergency response and provided food, supplies, veterinary care, transport services for displaced pets and assistance with shelter repair. “Our Relief For Rescues Fund allows MuttNation to help shelters when they need us the most,” said Lambert. “While we can’t predict when the next disaster will occur, thanks to Tractor Supply and their generous, pet-loving patrons, we can say for sure that MuttNation-Tractor Supply Relief For Rescues will be there to help. We are so grateful to everyone who supports this cause and want you to know that 100% of your support goes directly to those impacted by disasters.” Tractor Supply and MuttNation Foundation have collaborated since 2019 and together also support MuttNation’s Mutts Across America program, providing annual grants to animal shelters nationwide. Additionally, Tractor Supply is the exclusive home for MuttNation pet products, with a percentage of all MuttNation sales going to MuttNation Foundation to further support its mission to promote and facilitate adoption of shelter pets. To learn more, visit TractorSupply.com/MuttNation. About Tractor Supply Company For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 293 on the Fortune 500. The Company’s more than 50,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve. As of September 28, 2024, the Company operated 2,270 Tractor Supply stores in 49 states. For more information on Tractor Supply, visit www.tractorsupply.com. Tractor Supply Company also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer providing products and services for pet owners. As of September 28, 2024, the Company operated 205 Petsense by Tractor Supply stores in 23 states. For more information on Petsense by Tractor Supply, visit www.Petsense.com. About MuttNation Foundation Founded by Miranda and her mom, Bev Lambert, in 2009, MuttNation is a donation-supported 501c(3) nonprofit organization with a mission to promote the adoption of shelter pets, advance spay & neuter and educate the public about the benefits of these actions. MuttNation also assists during times of natural disaster through the MuttNation-Tractor Supply Relief For Rescues Fund and provides emergency medical assistance for pets through partner organizations. MuttNation Fueled by Miranda Lambert, a pet line of toys and supplies that benefits the Foundation, is available exclusively at Tractor Supply Company stores throughout the US. For more information, visit www.muttnation.com. About Miranda Lambert Critically acclaimed groundbreaker/songwriter/superstar Miranda Lambert has defined her multi-faceted career as an artist, entertainer, entrepreneur, advocate and businesswoman with an unflinching quest for excellence, honesty and conviction. With her 10th solo studio album, Postcards from Texas, available everywhere now via Republic Records, the most-awarded artist in Academy of Country Music history, including their top honor for Entertainer of the Year, has also won three GRAMMYs and 14 Country Music Association Awards. A TIME100 honoree and perennial best-of-the-year list maker at the New York Times, TIME, Rolling Stone, Billboard, Stereogum, People and more, NPR has called her “the most riveting country star of her generation.” A multi-dimensional superstar, she’s earned seven No. 1 solo albums, 10 No. 1 hit radio singles, more than 80 prestigious awards and countless RIAA certifications; conquered Las Vegas with her twice-extended Velvet Rodeo residency; blurred genres with Leon Bridges, the B-52s, Loretta Lynn, Enrique Iglesias, Sheryl Crow and Elle King; and delivered her LGBTQ+ inclusive anthem “Y’All Means All” for Netflix’s “Queer Eye.” Lambert has taken those standards to become a label co-founder, teaming with longtime collaborator Jon Randall to launch their own imprint, Big Loud Texas, in partnership with Big Loud Records. She is also a New York Times bestselling author and the first female restaurateur on Lower Broadway with her Tex-Mex cantina, Casa Rosa, while also expanding her creative reach with her Wanda June Home collection exclusive to Walmart and her Idyllwind clothing and boot line at Boot Barn. Her passion for rescue animals inspired the creation of her MuttNation Foundation, which has raised over $10 million since inception to promote adoption, support shelters across the country, advance spay & neuter and assist with the transport of animals during times of natural disaster. MirandaLambert.com | Facebook | Twitter/X | Instagram | TikTok | YouTube

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